Van | UGC Creator & Creative Strategist

One of the crazier stats I’ve received from my videos, so fun to see the back-end on the reg when partnering with brands this closely🔥🔥 This was from a video I filmed and also from a batch that I personally did full creative strategy for! #ugc #ugccreator #ugccommunity

@contentbyemilie WAIT THIS IS SO COOL!! Congrats girl!!

Soo umm… my face was in Times Square?! Created content for this new app (launching soon 👀) & they used my profile in an ad playing in TIMES SQUARE!! Safe to say I was shocked when I saw this. WOW. #UGCcreator

Huge fan of Plant People and it's so 🔥🔥 to use that Oura ring sleep score for this concept! This product rocks btw 😍😍 #ugcexample #ugccreator #ugc

6 things i've learned in 8 months of creative strategy: 1. Numbers are everything but so is having that "it" factor that translates into creators coming up with their best work. It's a language and a nuance and that's truly the difference between hiring a creator-first strategist. 2. "Boring" companies can be SO fun to strategize for because honestly the results potential is the biggest. 3. Everything has a strategy, but know when to let loose, try new formats, because those are the real golden tickets that create those "wow" moments with clients. 4. Learn to ask the right questions. What I mean by that: You're on a first time call with a brand, they've filled out the onboarding doc. Now it's your time to ask the questions they would never think to spill onto an onboarding doc. "Do you think customer X comes across your landing pages as someone who's already tried X or has never even considered X and knows there's a problem?" "Is customer X typically knowledgable on this topic? Or do they just know the emotions they're feeling around it?" 5. If you can find reviews, patterns, or sentiment the brand has’t even clocked yet, you’re finally getting somewhere real. 6. Creative strategy keeps you ahead of the curve and behind the scenes in rooms that as a creator, I wouldn't have access to. The learnings, meeting founders, cues into what's happening next, and opportunities beyond creative strategy are often found behind closed doors. #ugc #ugccreator #ugccommunity

Love going back to my roots as ALWAYS for photoshoots!! 📸 #ugccreator #ugccommunity #ugc

Breakdown of the strategy behind a UGC video for the financial advising industry: We’re intentionally signaling to mid–high income earners through visuals, the people who feel pretty confident about their finances, but likely still have a few blind spots. I also love using simple drawings to keep viewers engaged (I still find myself watching ads like that). It helps hold attention and almost acts like another version of captions that's even better! For this brand, we keep the tone authoritative, confident, and educational, because that approach has consistently performed best with their audience :) #ugcexample #ugccreator #ugc #ugccommunity

Being potentially featured in Canva's keynote presentation is my Times Square billboard moment 🥹❤️‍🔥 #ugc #ugccreator #ugccommunity

Building my life around UGC has changed everything! Trips with unique content? ✅ Filming with groups of people and friends? ✅ Shooting in public, doing interview-style content with other creators? ✅ The best decision I made for my business was designing my life around content… and watching the opportunities (and creativity) explode. Is it exhausting? Is there not a ton of work-life balance? YES lol. But I genuinely love what it’s brought into my life. And honestly, it makes the content better too because it has that extra edge to capture something incredible ✨ #ugc #ugccreator #ugccommunity

My most fun UGC concept to date with Béis? Dream brand, dream luggage, dream trip, DREAM!! They were stunned by the content, and I’m so excited to see how it performs <3 #ugcexample #ugccreator #ugc #ugccommunity

@ugcelllen Soooo cute!!

Love love love getting PR from brands I adore ⭐️🇺🇸🌟 This job is so cool!!!!

@ugc_surena @UgcwithSienna

CASTING TECH UGC GIRLIES! (USA BASED, US Accent) 💻✨💸 $200-$250 per brief, multiple briefs and opportunity for a monthly retainer. Brief 1: Must be able to film in an OFFICE Setting Brief 2: Must be able to film in a car w/female co-host Brief 3: A fun, solo concept!

Had the absolute PLEASURE of hanging out with @lydia_rosie and @jd_dude01 this other week!! thankful to call creatorst like them friends 🫶🏼 #ugc #ugccreator #ugccommunity

One of my "hidden talent" UGC niches is actually games with friends like karaoke! The goofiness just can't be contained? I guess? 😂 #ugcexample #ugc #ugccreator #ugccommunity

For a product like Pela, visuals and inspiration matter way more than rigid structure or problem–solution formats. A lot of the time when I buy things, jewelry, a cute phone case, a swimsuit with a gorgeous pattern, it’s because I feel inspired and can picture myself in the video. Sometimes you don’t need to overcomplicate it! Absolutely love how this turned out ❤️‍🔥

@stephiedoesugc Your content just keeps leveling up girl!!!

Happy Monday everyone! Here is an example I made for an Easter campaign. :) Brands, let's plan some spring content! My backyard is perfect for a spring vibe! 💻: stephdoesugc.com #ugcexample #ugccreator #ugccommunity

@jazmineugc Wait amazinggg!! Yes we will def have to make something happen! It will probably be around August when I move so let's keep in touch🫶🏼

@ugcwithvan omggg, i'm in houston! i visit austin regularly though, it's SO fun there!! we have to get coffee once ur settled and i'm in town!!!

happy rodeo season from ur fav texas transplant 🤠 #ugc #ugccreator #ugccommunity #ugccreators

Breakdown of the visual delayed payout hook I’ve been testing with clients that promise some kind of result: A lot of YouTubers and really good influencers use this technique to keep you watching to see the result, especially if posed as something you could do yourself. It's not something I see a ton in UGC, but I'm always studying what's working for organic because that's a lot times where the next gen of paid ads winners are! #ugcexample #ugccreator #ugccommunity #ugc

Stunning visuals of the week ❤️‍🔥❤️‍🔥 B-roll doesn't have to be boring!! #ugcexample #ugccreator #ugc #ugccommunity

When big client messages like this make you tear up a little because they can see how much work you’re putting in 🥹💓 #ugc #ugccreator #ugccommunity

@jazmineugc San Antonio, soon the be Austin! Wbu???

@ugcwithvan EEEK HOWDY!! where in tx are u?!