Rachel Vandernick

Attn freelancers with invoice anxiety-- I worked with an influencer today who charges $25k for **ONE** TikTok video. So breathe and hit send on those invoices with confidence because it's ~literally~ fine.

Lily nails it here! The fundamental issue isn't just that LLMs hallucinate, it's that AI companies have completely failed to educate users about what these tools actually are & how they work. What users need to know: LLMs are pattern completion engines, not knowledge databases. They generate outputs based on statistical patterns in their training data. They don't "know" facts or "understand" context, they predict what words should come next based on patterns they've seen before. This is why they hallucinate with such confidence. The model generates answers the same way whether the information is accurate or completely fabricated. They cannot tell the difference! Remember, these are language models, not fact-checking models. This fundamental limitation makes AI dangerous for medical advice, legal guidance, financial decisions, or any high-stakes situation where accuracy matters. But AI companies are NOT teaching or alerting users to this, they're marketing these tools as "almost AGI" & racing toward growth while leaving a trail of misinformation, lies and misplaced trust.. As Lily points out, this isn't the user's fault. There's no exam required to use ChatGPT. The responsibility (and accountability) lies with AI companies who prioritize competitive pressure > user safety. What we need from AI companies & policymakers: - Mandatory user education on what LLMs can and cannot do - Clear warning labels on high-risk topics (medical, legal, financial advice) - Actual regulation (& not the theater "regulate us!" we see from Altman) What YOU can do right now: ✅ Always verify AI outputs: especially for medical, legal, financial, or factual claims. (Use multiple sources) 🚫 Never use AI as your only source for high-stakes decisions 📢 Push back on AI hype: including journalists who promote these tools without discussing limitations or risks 🎓 Teach others: share what you learn about how these tools actually work 🚀 Demand better: from AI companies prioritizing growth over user safety This tech has fundamental limitations that can't be fixed with additional training. Until companies are honest about that, we need each other more than ever. ❤️ Real expertise matters. Human judgment matters. Community knowledge-sharing matters. Don't let AI replace the relationships & networks that actually keep us informed and safe. 🦸‍♀️ The antidote to AI hype isn't rejecting the technology; it's building stronger communities of informed users who can call out BS, share what actually works, and protect each other from harm. (More on how we can do this together coming soon 👀 - Follow for updates) Stay skeptical! Stay connected! +Keep having these conversations

The Eagles emergency third QB today

The mental gymnastics, reverse causality, and revisionist history that far leftists engage in to normalize jihad is no accident, and I’m no longer pretending that it is

If you’re Jewish and not with your family or congregation today, remember that you are part of a community that is not bound to a physical location. An eternally unified people, impossible to divide, committed to a set of undying principles. Shana Tova.

@kat_boogaard Midday gym classes, naps, grocery runs off peak times, taking afternoons off because I’m done early, background noise all day w/o worry about disturbing coworkers, working outside, coworking with friends in different places. The list is LONG!!!

An underrated perk of freelancing: being able to go to the grocery store at 8:45am on a Tuesday. (That and afternoon showers. We don't talk enough about the magic of an afternoon shower.) What other freelance perks don't get enough glory? 👇🏻

This is my favorite ad of the year and it’s not even close.

Today, the FTC finalized a new rule banning fake reviews. One interesting part: it expressly prohibits buying and selling fake followers. But it goes beyond followers to include "any metrics used by the public to make assessments of ... social media influence."

General Lebron James crossing the Delaware

@heyaimsarah @OKWildlifeDept The best account on the internet and it’s not even close!!!!

For the past four years it’s been my job - nay, my PLEASURE - to be the tweeter behind the @OKWildlifeDept account. This is my final post. It’s been my absolute honor to roast and ratio some of you into the ground in the name of science. Let’s take a trip down memory lane: 🧵

Ethical issues aside for the moment, this is a trap for unwary advertisers. The FTC is clear that all endorsements must reflect the honest beliefs of the endorser, and that explicitly includes virtual/AI influencers. If you use a deepfake/AI creator and script them to say how much they love a product, without a clear and conspicuous disclosure that the person is not real and has not used the product, then you are breaking the law—they cannot possibly have used the product, so their endorsement cannot reflect their honest belief.

@Myles_Younger Email is out of control and teams generally way over estimates how often we want to hear from them. Revolve sends at least 2-3 PER DAY. How many $300 dresses do they think I will buy daily??

Does Warby Parker's marketing team not wear glasses? Do they not realize that new glasses are, like, a once every year or two thing? These people send me an email A DAY. FOR GLASSES.

@kaleighf Royal Hawaiian Hotel. So obsessed I bought their robe 😂

Who here has been to a hotel and been totally awed by their branded merch/in-hotel retail operation? This continues to fascinate me. Please share your favorite hotel brands that do this well!

@nick_eubanks 👋 I love speaking about the intersection of search and social and how we can de-silo to be better as digital marketers! Would love more opps to do so!

Do me a favor? I know it’s a weird ask since we’ve probably never met… But if you’ve ever wanted to speak on stage about SEO (or digital marketing at all), please drop a 👋 below A *lot* of folks are bringing IRL events back rn and I’m being asked to suggest speakers. Would love to see some fresh faces.

@nicoleckohler Ugh!!! So disheartening. I’ve been responding to everyone emailing me (and also asking them to report, which is a burden they shouldn’t have to shoulder!) but there are dozens of people that I have no way to get in touch with.

A week and a half later @Upwork I’ve gotten no response from anyone and several more emails about fraud positions from applicants. Someone is scamming applicants on your site under my brand and your team isn’t doing anything to address it.

@Upwork It has been over a week and I have not gotten an update about this? It appears nothing has been done about another company impersonating me and hiring under my name.

@VandernickR Hi Rachel, sorry to hear about this! It appears you've been able to open a support ticket with our support team. You can see any updates here: spr.ly/6016d0eAI

.@Upwork someone is impersonating me and my company through false job postings on your website. The automated chat support was useless. Please help!

What's the risk of using copyrighted music in organic brand content? Last week, Sony sued Marriott hotels for copyright infringement for including unlicensed music in IG and TikTok posts. If music is part of your brand's (or its influencers') social strategy, read this 👇

Okay hear me out— Minus equity, what is being described is freelancing ✨