
Amir
2.4K posts

Amir
@virtual_amir
Chief {insert buzzword here} Officer of @rem5studios
Minneapolis, MN Katılım Aralık 2018
1.2K Takip Edilen1.5K Takipçiler
Sabitlenmiş Tweet

🌍 Polio’s Last Mile is now available on the @Apple Vision Pro! (Link in comments)
This experience was built from the ground up for VisionOS, and features many new components to compliment immersive video including interactive artifacts made from real objects in the field and several exciting new visual effects.
🔥 Special thanks to @tom_krikorian for leading the VisionOS development and turning this vision into reality in collaboration with @Rem5Studios .
At a time when global health faces unprecedented challenges, this award-winning immersive documentary has already reached over 10,000 global health policymakers, funders, volunteers, and advocates at major events around the world.
And now, we’re thrilled to share it with the Apple Vision Pro community.
👉 Get the free app from the Store.
#applevisionpro #spatialcomputing #globalhealth #endpolionow @Apple @insta360
English
Amir retweetledi
Amir retweetledi

@benz145 @VadimYuryev If XR peeps spent the time they do arguing about the industry status just building niche PMF given the current constraints we might actually have mainstream PMF by now 😂😭
English

That's kind of the point though... I've been in the industry for 15 years, and that's why I'm qualified to say that Apple built something years ahead of the rest of the landscape—and I'm sure they know it.
Does that mean it's a mainstream success? Nope. They still need to deliver it at the right weight/price, and I believe they will do that because they are smart enough to see that their investment in the technology up to this point was not a waste.
This isn't a knee-jerk response to recent discussion; I've been on record saying that "Vision Pro isn’t worth the cost for most people" since it launched.
English

Amir retweetledi
Amir retweetledi
Amir retweetledi

🚀 Trade shows stuck in the 90s? VR, AR & spatial computing are rewriting brand storytelling—transporting prospects into locker rooms, global health missions, and beyond!
@virtual_amir reveals how immersive tech expands markets, boosts engagement & merges with AI for intuitive experiences.
Watch the full video interview: zurl.co/pQn4X
#ImmersiveTech #BrandStorytelling #VRMarketing #SpatialComputing

English
Amir retweetledi

Real ball. Real clubs. Real golf!
9 Holes at Wolf Creek in Mixed Reality is live on YouTube: youtube.com/watch?v=nNTEAO…

YouTube
English

Biggest first-time VR user problem nobody talks about:
You buy a headset
You have to pair it with the Meta app
You download the Meta Horizon app
Horizon content is everywhere
You have no idea what's going on
I'm sure it's in progress but we need to separate the experiences
Let people find the apps and games they actually want
English
Amir retweetledi

Today, we released Lyra 2.0, a framework for generating persistent, explorable 3D worlds at scale, from NVIDIA Research.
Generating large-scale, complex environments is difficult for AI models. Current models often “forget” what spaces look like and lose track of movement over time, causing objects to shift, blur, or appear inconsistent. This prevents them from creating the reliable 3D environments required for downstream simulations. Lyra 2.0 solves these issues by:
✅ Maintaining per-frame 3D geometry to retrieve past frames and establish spatial correspondences
✅ Using self-augmented training to correct its own temporal drifting.
Lyra 2.0 turns an image into a 3D world you can walk through, look back, and drop a robot into for real-time rendering, simulation, and immersive applications.
➡️ Learn more: research.nvidia.com/labs/sil/proje…
📄 Read the paper: arxiv.org/abs/2604.13036
English

@aakashgupta Correct on Apples ecosystem moat but this is far from a hot take. And the rest of your commentary about the AVP is wrong or just lazy. Glad you got views tho.
English

Apple just mass-shelved a $3,500 headset, dissolved the entire team that built it, and is now building glasses that do less than Meta's $299 Ray-Bans. And the math says this is the smartest hardware decision they've made in years.
Vision Pro shipped 390,000 units in 2024. Then 45,000 in Q4 2025. Production halted. Marketing cut by 95%. The dedicated Vision Products Group was dissolved and folded into standard hardware divisions. Apple killed the product without saying the word.
Meanwhile Meta sold 7 million smart glasses last year. Tripled their entire prior sales in a single year. They're targeting 20 million units by end of 2026. EssilorLuxottica's stock hit record highs.
Here's what Apple actually learned from the Vision Pro failure: the market doesn't want a computer on your face. It wants a computer that looks like your face already has something on it. 300 million Americans wear corrective lenses. The addressable market for "glasses that also do AI stuff" is 100x the addressable market for "headset that replaces your monitor."
The four frame styles tell you everything. Wayfarer shape, Tim Cook's slim rectangles, large ovals, small ovals. Acetate instead of plastic. Multiple colors. Apple studied how people already buy eyewear and reverse-engineered a tech product into that behavior.
The constraint nobody is talking about: these glasses require an iPhone. That's the entire strategy. AirPods made switching from iPhone painful. Apple Watch made it worse. Glasses that see the world through Siri and relay everything through your phone? That's the final lock-in device. Every pair sold is an iPhone retention contract worth $1,000+ per year in services and upgrades.
Meta built a standalone product. Apple is building a retention moat you wear on your face 16 hours a day.
Mark Gurman@markgurman
Power On: Apple’s upcoming AI smart glasses will come in several styles and colors - and the company is testing a unique vertical oval camera design. The latest on Apple’s next major product. bloomberg.com/news/newslette…
English

@SkarredGhost The only explanation I can make sense of is that nobody designing and approving actually uses the product (excluded some testing required for their day job). It’s been this way for years.
GIF
English

@virtual_amir And it's crazy they can do always worse than before...
English

I'm curious: does any of you all like the new interface of the Quest? Until now, I've found it pretty bad... it's a step back in usability, made just to copy Apple...
#VirtualReality #VR #MetaQuest

English
Amir retweetledi

@Tyronne_LF @Apple @AppleTV @TheMasters How do we make this happen? I’ll bring my cam and wear one of those green spandex suits.
English

@virtual_amir @Apple Couldn’t agree more, come on @Apple and @AppleTV Apple immersive video at @TheMasters in 2027 please
English











