v

We used to call this transmedia planning (shout out to Henry Jenkins and MIT Media Lab). When I worked on HBO we’d activate more than a dozen supplemental niche touch points for some campaigns to supplement the main media buy and PR push. Didn’t matter if these elements didn’t scale. It was all in service of the narrative promoting the premiere. Gave super fans a treasure hunt spread across the entire internet. We had a True Blood audio upload on a random platform that got ~1000 unique streamers (same day we did a $200K IGN roadblock). Those 1000 true fans mattered just as much as the 1M impressions we got on the HPTO. This was before everyone got obsessed with performance metrics. Before algorithmic feeds. Media planning was storytelling and craft. The most special fan service things didn’t scale bc that wasn’t the point.

goodnight to everyone except for Hulu

3. Paris 2024 will be the first Olympics in history to achieve numerical gender parity on the field of play, with an equal number of female and male athletes participating in the largest sporting event in the world.  Out of the 10,500 athletes participating in the Games, 5,250 will be men and 5,250 women.

@NoahKahan Go oilers

I love professional hockey and it’s many players

if The Bear was set in new zealand they’d all be saying “yis chif”

An employee at the Hong Kong office of a multinational company transferred nearly $26 million to scammers last month after unwittingly attending a video call with deepfakes of their co-workers ― including the company’s chief financial officer. The employee was the only human attending the video call, while the fake participants were impersonated with the help of artificial intelligence, a member of the Hong Kong police told reporters Sunday. “Scammers found publicly available video and audio of the impersonation targets via YouTube, then used deepfake technology to emulate their voices ... to lure the victim to follow their instructions.” “Because the people in the video conference looked like the real people, [the employee] made 15 transactions as instructed to five local bank accounts.” t.co/MCDEy40faL

when i die spread my ashes around the rim of a margarita glass

@Raptors @TangerineHoops Any chance you have better seats? Found ourselves surrounded by 5 weirdos (our roommates 💀).

The road trip continues ✈️ It’s @TangerineHoops Raptors Game Day

Imagine hearing about this from Pop Crave first bc Canadian news sites can’t be displayed on IG

I did enter this lol

@uxAndrewJ I literally saw your story and cried

I make it my personality to explain to people that Alberta is rat-free. Mostly so they don’t wonder why Scott and I cry run when we see one in Boston. 🤣💀😩 🐀

This is pop-culture

Why are they pitting the hippos against each other? #TeamHippo

@JordanDrewMLIS @Jeffs_behaviour @UAlberta That was more of a joke. We still have it but since they took away access to Google Drive & the unlimited storage for alumni in December it’s pretty well useless.

@visnotforvenus @Jeffs_behaviour @UAlberta you guys dont have alumni email anymore?

my only thought on this debate is that it’s like some type of wonderful marvel superhero cross over with everyone’s favourite journalist making cameos.

Today’s story time with Scott: “I have a joke to tell you but I forget the punch line”.

🫡😔