Vimbai Murombedzi

You are looking at the goat business purely from a retail or butchery perspective, not from a commercial farming or genetic investment angle. You are absolutely right that in a shop, goat stew is just goat stew because it sells for a fixed market price. But that is not where the real value lies for those of us breeding quality Boer goats. When you are in the genetics business, you are not breeding for consumption but for reproduction. The profit does not come from selling meat to consumers; it comes from selling bloodlines, semen, and breeding stock to farmers who want to improve their herds. That is why a single top quality Boer buck can fetch tens or even hundreds of thousands of dollars. It is not because someone is going to eat it, but because its offspring will multiply that value over generations. So, while your experience as a retailer tells you there is limited demand for goat meat, my experience as a breeder tells me there is growing demand for superior genetics. Both are valid perspectives, but they are entirely different industries operating under different economic principles. A farmer who owns 100 Mashona-type female goats and sells the progeny based on live weight might get around $2 per kilogram. If each goat weighs 20 kilograms, that gives 20 × 100 = 2,000 kilograms in total. At $2 per kilogram, the farmer earns $4,000. Now, if that same farmer invests in a male Boer goat, purchasing one for $500 or $1,000 to improve the herd’s genetics, the average weight of each goat can increase from 20 kilograms to about 50 or even 60 or 70 kilograms. Using the conservative figure of 50 kilograms, the calculation becomes 50 × 100 = 5,000 kilograms. At the same rate of $2 per kilogram, the farmer now earns $10,000 instead of $4,000. That is the basic economic logic behind investing in Boer goats. You are not just buying an animal; you are buying the potential to dramatically increase yield and profitability over time through better genetics.