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Mark Zuckerberg just described the minimum viable business for the next decade.
A fourth item made the checklist.
Zuckerberg: “Every business, just like they have a website, and a phone number, and an email address, is also going to have an AI.”
Website. Phone number. Email address. AI agent.
That is not a prediction. That is a new baseline.
Twenty years ago, not having a website was a choice. Then it stopped being one. Nobody scheduled that transition.
The same filter is back. Running faster this time.
A business without an AI agent handling sales, support, and customer interaction will not look outdated.
It will look abandoned.
Its competitor’s agent responds in two seconds. Knows every customer by name. And while it’s handling yours, it’s handling ten thousand others.
You do not outwork that. You do not outspend it. You just lose to it.
But Zuckerberg went somewhere most tech CEOs refuse to go. He picked a side in the debate most CEOs avoid entirely.
Zuckerberg: “Do you want a future where you’re interacting with kind of one system for everything? Or do you want one where a lot of different people are building a lot of different AIs?”
One AI controlled by one company. Or millions of AIs built by millions of people.
Centralized intelligence. Or distributed intelligence.
Zuckerberg chose distributed.
Zuckerberg: “What open source does is it makes it so everyone can take and modify the model and build stuff on top of it. Which is different from the kind of closed and centralized approach.”
The closed model makes every business a tenant. You rent intelligence on someone else’s terms. At someone else’s price. Inside someone else’s guardrails.
The open model makes every business an owner. You modify the model. You deploy it your way. You build equity in your own system with every iteration.
That gap widens quietly. Then it becomes permanent.
The tenant pays more for less control every year. The owner pulls further ahead every cycle.
One is a subscription. The other is infrastructure.
Then Zuckerberg described the part most people have not thought about yet.
Zuckerberg: “A lot of creators will have their own AIs. It’s like a richer world when there’s a diversity of different things.”
Your favorite creator will have an AI trained on everything they have ever made.
Available to millions of people simultaneously.
Responding in real time while the creator sleeps.
That is the difference between a brand that scales with your waking hours and one that scales with compute.
One has a ceiling. The other does not.
Zuckerberg is not betting on one model that governs everything. He is betting on billions of specialized AIs, each built by the person closest to the problem it solves.
The companies still debating whether to adopt AI are not having the wrong conversation.
They are standing in a room where the meeting ended an hour ago.
The checklist updated. They did not.
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