WARC

Heavy insights + light bites (including @levainbakery cookies). 🗓️ Thursday 28 May​ ⏱️ 5–8 pm​ 📍 NYC​ Register here 👉 luma.com/gcbp54j9

Stuck in the ROAS death spiral? BERA.ai's Michael Reh and WARC's Ann Marie Kerwin explore how to accurately track and quantify the Multiplier Effect – the compound growth achieved when brand and performance marketing work together. ​ Listen now.

We’ve designed it to help you 'choose your own adventure' – figure out the biggest challenges you face on this topic, then see what 'plays' you could make to resolve them 🏈​ Read it for free 👉 warc.com/en/the-multipl…

Brand and performance teams are out of whack. ​ The Multiplier Playbook – out today – is here to fix that. ​ We've called it a Playbook because in it, we identify eight significant 'blockers' to the Multiplier Effect... 👇

👉 warc.com/en/warc-media-…

Join us in London for a morning of bright insights, bold networking (and yes, a brilliant breakfast) – as James McDonald, WARC's Director of Data, Intelligence and Forecasting, and Alex Brownsell, WARC Media's Head of Content, explore the current global media landscape 👇

Spotify 👉 open.spotify.com/episode/0Rfw1N… Apple 👉 podcasts.apple.com/gb/podcast/how…

It isn't easy separating hype from reality in the world of marketing measurement. ​ ​ Listen as WARC's Paul Stringer is joined by Recast's Michael Kaminsky to discuss how AI is (and isn't) transforming measurement and the 'outcomes era' of media. ​ ​ Listen now 👇

Marketing effectiveness group @WARCEditors has released its latest Future of Measurement report, exploring the trends set to shape media and creative effectiveness in 2026 📊 The report examines the growing role of AI, attention metrics and evolving approaches to campaign measurement. #WARC #Media #Measurement #Marketing #Advertising mediashotz.co.uk/warc-explores-…

"Who's incurring that cost?"​ ​ Old model: you drove to the shop (your cost)​ New model: companies ship to your door (their cost)​ ​ This 'cost gravity' is why even billion-dollar e-commerce companies struggle to turn a profit – David Tiltman + James Hankins on The WARC Podcast.

👉 page.warc.com/the-multiplier…

👉 page.warc.com/the-multiplier…

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AI is transforming storytelling from linear narratives to immersive, interactive worlds. VML's Emma Chiu shares how brands can build story ecosystems with AI in her latest @WARCeditors article. 🌍 bit.ly/48K6Hzw #TheFuture100

👉warc.com/webinar/regist…

@BinetLes and Will Davis 📈 are back with even bigger insights following their Go Big or Go Home research presented in 2025. Learn why small thinking leads to small profits. Hosted by Cressida Holmes-Smith @LuckyGenerals. Available on demand – only on 29 May 👇

At the end of the day, marketing is a competition.​ ​ This is the Four frameworks you need to know on The WARC Podcast. With Tom Roach and hosted by David Tiltman​. ​ Listen on all platforms.

UK ad market investment is on the up. The latest AA/WARC Expenditure Report is live – and the figures reveal that UK marketers are set for an era of sustained growth. Ready to dive into the data? Read the full report now 👇