System1

Our Ad Of The Week comes from @Twix, the latest in their "Two Is More Than One" campaign with @aandeddb. We cover showmanship, entertainment and how ventriloquist dummies singing R&B drive Dullness away in our exclusive Test Your Ad report: hubs.la/Q04pNdj20

Our Ad Of The Week comes from toy brand @Jellycatlondon, whose 17-second Wimbledon soft toy video is a huge short-form hit. Our Test Your Ad Social report shows audiences love it too, and uncovers exactly why this charming ad works so well: hubs.la/Q04pMFV10

Our Ad Of The Week is Apple’s Silver Lion winner and one of two in our countdown of top Film Lion winners. “I’m Not Remarkable” tears up the conventions of inclusion advertising to see people with disabilities in a new way. Read our Test Your Ad report: hubs.la/Q04p2wXq0

Jeremy Clarkson’s Hawkstone beer brand makes its TV debut and earns our Ad Of The Week, with an ad that gets the maximum Star Rating among beer drinkers. Find out what Hawkstone got right and what celebrity brands can learn in our Test Your Ad report: hubs.la/Q04p2hgn0

Our Ad Of The Week is from @Quaker. The spot celebrates the breakfast energy they bring to young soccer players. Rapid-fire action, joyful images and a punk-rock soundtrack help it score on both salesmanship and showmanship. Read our Test Your Ad report: bit.ly/4vbAUQp

Our Ad Of The Week comes from @Burberry. “A Good Sport” tells the story of football through spectators, coaches and grassroots participants who make the game what it is. It scores exceptionally well for a fashion brand. Read our Test Your Ad report: bit.ly/3RfO7cX

Our LatAm Ad Of The Month comes from McDonald's with its new World Cup promotion. The twist? It's the same promotion the brand has run since 2002, with meals from around the world. See how consistency and humor deliver a highly effective ad: hubs.la/Q04mQphM0

Our Ad Of The Week comes from @DoorDash and @GUTLosAngeles, with a campaign showing a Dasher’s Eye View of the World Cup and putting food delivery at the center of every matchday party. It’s a campaign built to maximize tournament sales - find out why: hubs.la/Q04mQB6G0

Our Ad Of The Week comes from @IRNBRU and @LuckyGenerals, whose World Cup ad tops System1's rankings. "We're Made In Scotland From Girders" is packed with laughs, cultural references and homegrown superstars. See the report and write-up: hubs.la/Q04mQJTl0

Our Ad Of The Week is from @TheFarmersDog, the billion-pound DTC pet food brand. Their new ad "For Everyone's Dog" delivers exceptional short- and long-term results. Find out why their strategy works in our latest Test Your Ad report: hubs.la/Q04lSfJg0

Our Ad Of The Week is an Australian ad for @Dilmah, the Ceylon Tea brand known for elephant conservation. An elephant calf makes their new campaign one of the most effective we've ever tested in Australia. See how in our Test Your Ad report: hubs.la/Q04lSTwn0

Our Ad Of The Week is another World Cup campaign — this time Lay's scores with a 5-Star classic celebrating the 'Bandwagon fan'. Find out how Will Ferrell and David Beckham fit into Lay's strategy and what audiences think in our latest Test Your Ad report: hubs.la/Q04l3GWM0

Our Ad Of The Week is from the BBC, announcing the 2026 World Cup. With more matches than ever, broadcasters still have to get viewers in the mood to watch. Find out how the BBC does it in our latest Test Your Ad report: hubs.la/Q04l21D10

Our Ad Of The Week US comes from White Claw and VCCP. Teaming up with Teddy Swims, the hard seltzer brand turns social connection into something joyful, not just another dry insight report. Find out more in our Test Your Ad report and write-up: hubs.la/Q04jdR5d0

Our Ad Of The Week comes from France: a social video for Puget olive oil. Short-form social is tough to get right, especially for a 150-year-old brand. See how Puget blends the modern and timeless in our exclusive Test Your Ad Social report: hubs.la/Q04jd8Ck0

Our Ad Of The Month Brazil is from @CocaCola’s World Cup campaign with @OgilvyBrasil. The ad celebrates Brazil’s history in the competition through the emotions of fans and their relationship with Coca-Cola. Find out more in our Test Your Ad report: hubs.la/Q04gD4Yx0

Our Ad Of The Week comes from @Vacation_Inc, the fast-growing sunscreen brand all about smelling good and protection. Vacation’s playfully retro brand world comes to life in a debut TV ad that beats category norms. Find out how in our Test Your Ad report: hubs.la/Q04gD2r50

Meet the newest influencer on social media: the @Lexus ES. In our Ad Of The Week, a showcase for Lexus’ 2026 Electric and Hybrid Vehicles becomes a gentle pastiche of influencer culture and audiences are loving what they see. Find out what works and why: hubs.la/Q04gCSQk0

Our US Ad Of The Week from @ExtraGum gives nostalgic ads a meme-age update, tapping into young audiences’ nostalgia and irony. It’s polarizing, but one thing it isn’t is dull. We explain why that matters, and the metric the ad performs exceptionally on: hubs.ly/Q04fP-mb0

Our UK Ad Of The Week goes to @MiracleGro, debuting new brand characters The Glovers in a spot from @VCCP Blue and Girl&Bear. Our Test Your Ad Pro report shows how the brand gets it right first time with an ad built for the short and very long term: hubs.ly/Q04fQ39d0