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Our US Ad Of The Week from @ExtraGum gives nostalgic ads a meme-age update, tapping into young audiences’ nostalgia and irony. It’s polarizing, but one thing it isn’t is dull. We explain why that matters, and the metric the ad performs exceptionally on: hubs.ly/Q04fP-mb0

Our UK Ad Of The Week goes to @MiracleGro, debuting new brand characters The Glovers in a spot from @VCCP Blue and Girl&Bear. Our Test Your Ad Pro report shows how the brand gets it right first time with an ad built for the short and very long term: hubs.ly/Q04fQ39d0

Our Ad Of The Week comes from @AEO, whose “Syd For Short” campaign with Sydney Sweeney lands in the top 10% of Test Your Ad Social results. In an attention-poor channel, see how the jeans brand uses celebrity to beat the norm: hubs.la/Q04d-LlM0

Our Ad Of The Week comes from @DuluxTrade, hitting the max Test Your Ad Star Rating with an ad celebrating 65 years of the iconic Dulux dog. A showcase in making a brand mascot more effective than ever. Find out more in our exclusive report: hubs.la/Q04f1cFd0

Ad Of The Week comes from @Amazon, re-running its Summer 2025 ad “Meet Cute Chaos” - a hectic tale of college adventures, with Amazon on hand to help. We explore what makes it work with extra insights from Test Your Ad Pro in our exclusive report: hubs.la/Q04dckwt0

Our Ad Of The Week comes from @TKMaxx_UK and @WKLondon, who’ve created a delightful spot about an iconic feline influencer that’s scored the highest ever Star Rating for a non-Christmas retail ad. Find out how they did it: hubs.ly/Q04dcmjN0

Our Ad Of The Week comes from @LOrealParisUSA, whose tie-in with The Devil Wears Prada 2 is one of the best cosmetics ads we’ve ever tested, pushing aside category conventions in favor of jokes and a masterclass in using schadenfreude. Find out how: hubs.la/Q04cpj8w0

We’ve tested 1,300 UK Fashion ads, and a new one from @marksandspencer and Mother goes straight into the Top 10. Gillian Anderson stars as the brand’s Chief Compliment Officer in this TV extension of their successful “Love That!” social campaign: hubs.la/Q04cp_T20

Our LatAm Ad of the Month comes from @Hersheys and @PublicisGroupe. They introduce Capibarra, the Easter Capybara, stepping into the Easter Bunny’s shoes in Brazil. How do audiences react, and could she become a global mascot? Find out: hubs.la/Q04bqbR00

Our Ad of the Week comes from @BurgerKing and @BarkleyOKRP. They sack long-lived mascot The King and crown customers instead. Ending a fluent device is a big step, so why are audiences on board? Find out in our Test Your Ad report and write-up: hubs.la/Q04bqt770

Our Ad Of The Week comes from @Team_Optimum and @TBWA_Ireland, starring Lando Norris that turns the conventions of sports sponsorship on their head. And among the core market of sports nutrition users it scores among the top 1% of ads in the category: hubs.la/Q04bpTwq0

For March Madness @CocaCola and agency @vml_global have brought back last year’s “Fight Song” in a new version that aces short-term metrics and does a strong job on long-term effectiveness too. Find out more here: bit.ly/3Qhbzpd

Our Ad Of The Week comes from @therealginsters and @TBWALONDON. It’s a new spot that sees the brand put more investment into their brand character Merryn, a Cornish farmer who will stop at nothing to supply the best pasty ingredients: bit.ly/4slZ2ys

Our Ad Of The Week is @CalvinKlein's new campaign with Dakota Johnson, whose red-hot commercial is one of the sexiest we’ve covered. But does that make it effective? Find out here: hubs.la/Q048tBlM0

@SkySports deliver our Ad Of The Week with their promo for the new championship season, which cuts back to the thrilling basics of the sport and wins over a wider audience. Find out more in our exclusive Test Your Ad report and write-up: hubs.la/Q048ttB30

After 150 years, Philadelphia has its first brand mascot, and what a mascot he is. This week’s Ad Of The Week looks at the Phillyboy and the brand’s work with Johannes Leonardo, using a surprising new character to open people’s minds about the product: hubs.la/Q047ByLf0

Our Ad Of The Week is from Standard Life and McCann London, with an ad from the brand’s relaunch campaign focusing on retirees navigating the twists and turns of later life. To reintroduce itself to the public, Standard Life is focusing firmly on emotion: hubs.la/Q047Bsrn0

@Warburtons ads are always an event, and our Ad Of The Week looks at their 150th birthday special. With Morgan Freeman narration, surprise guests, and of course the brand’s very own Jonathan Warburton, effectiveness is baked in: hubs.la/Q046J9ZJ0

Ad Of The Week welcomes new brand Fiber Pop to our shelves and mascot FiBEAR to our screens, in this charming ad by @GUTMiami. It communicates product information, health benefits and an enchanting new character - find out more: hubs.ly/Q046yCfC0

Our LATAM Ad Of The Month is from @Mercado Livre, celebrating tennis star Joao Fonseca by linking him to soccer legend Ronaldo. With Mercado Livre's delivery as the thread tying them together, it’s an emotional ad that’s also exceptionally well branded: bit.ly/4ldKor0