warrenstjohn
5K posts

warrenstjohn
@warrenstjohn
CEO, Patch. Author: Rammer Jammer Yellow Hammer, Outcasts United. NYT alum. Squeaky wheel for safer streets in NYC & sunshine in Central Park. RTR.
New York City Katılım Nisan 2008
5.3K Takip Edilen4.6K Takipçiler
warrenstjohn retweetledi


Imagine being a bright-eyed J-School grad eager to launch your reporting career, and an established journalist at Axios tells you the most transformative technological advancement of our lifetimes won't change anything about the way you work. (Meanwhile: pressgazette.co.uk/publishers/reg…)
Sam Allard@SceneSallard
Imagine being a bright-eyed J-School grad eager to launch your reporting career, and the editor of Cleveland's metro daily puts you on blast for wanting to be a journalist instead of an AI content farmer. cleveland.com/news/2026/02/j…
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Is anyone making this work in the US?
- modern version of your local paper
- email + website (no print)
- local reporting only (no national crap)
- real local reporters
- like the Metro section from the 1980s
- doing serious old-school coverage
- subscription paywall + ads business model
- for-profit
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@georgeregnery @LeahLibresco @stephenfhayes Yeah - let's all die to teach those freeloaders a lesson!
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@LeahLibresco @stephenfhayes This just shows that the rest of the world is piggybacking on the us consumer for drug development. US users pay so much more because we shoulder the R&D costs. Other countries have price controls so why shouldn’t we?
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“What is most disturbing is not the specifics of this case but the arbitrariness and capriciousness of the process. The EU, Canada, and Australia have all accepted Moderna’s application for review.”
marginalrevolution.com/marginalrevolu…
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How to do local link building:
Every city has local sponsorship opportunities. Little league teams. Youth soccer leagues. High school sports programs. Community events. Charity runs. Local festivals.
These organizations have websites. They list their sponsors. That is a backlink from a trusted local entity pointing to your business.
Your local Chamber of Commerce. They have a member directory. That is a backlink plus a citation plus credibility.
Local news sites are desperate for content. Nothing happens in small towns. If you give them a reason to write about your business they will. Sponsor an event. Do something for the community. Reach out and pitch a story.
Local podcasts need guests. Nobody wants to be on a podcast with 50 listeners. You should. That host has a website. They link to their guests. That is a local backlink nobody else is getting.
Guest post on local blogs. Real estate blogs. Home improvement blogs. Community sites. Be helpful. Get a link back.
Most businesses think link building means buying links from some guy in another country. That stuff can work but it is risky and it is not building real authority.
Local links from trusted entities in your area tell Google you are a real business that people actually know about. That signal is powerful.
I can find 100 local link opportunities for any business in any city in about 20 minutes. Sponsorships. Donations. Chambers. News outlets. Podcasts. Community organizations.
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@PatrickMcEnroe Agree about the latter; hopefully you're wrong on the former! HNY!
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@NickyPerkss If 1 was willing to throw a block (he's not), that's a touchdown.
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The future of Offense in College Football x.com/fsh733/status/…
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warrenstjohn retweetledi

The University of Alabama has issued a statement following its decision to shut down two student publications to comply with new federal guidelines concerning anti-discrimination laws.
patch.com/alabama/tuscal…
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If I had to get local SEO clients or I'll be homeless
This is what I'd do (bookmark for later):
1. Go after businesses already paying for leads: plumbers, HVAC, med spas, lawyers.
If they’re running Google Ads, they already believe in buying leads.
Search “niche + city” and check the ads at the top.
2. Hit Angi, Thumbtack, HomeAdvisor. these folks are actively spending on leads.
Send this DM/email:
“Hey, noticed you’re running ads. I checked your organic rankings, there are gaps costing you leads. Want me to send over a quick audit?”
20 out of 100 will say yes.
3. Use Local Dominator to show exactly where they rank vs. competitors.
Show that competitor #1 gets 400+ calls per year.
Break it down: 400 calls x 33% close rate x 500 dollars per job = 66,000 dollars in lost revenue.
Ask: “Would an extra 66,000 dollars change your business?”
4. Record a quick Loom audit showing:
• Their weak rankings vs competitors
• Specific fixes
• What success looks like
No one else is showing them this.
5. Close at 1,500 dollars per month for:
• GBP optimization
• Local citations
• Review generation
• Weekly GMB posts
• Monthly reports
7 clients = 10,500 dollars per month.
Most of this is automated after setup.
You’re not selling rankings.
You’re selling a system that turns Google into a lead machine.
Agencies charge 50,000 dollars or more for this.
You do it for 1,500 dollars per month with 85% margins.
Scale to 25,000 dollars per month by adding cities or niches.
This is a 90 billion dollar market growing 20% yearly.
Most local businesses are terrible at SEO.
You’re the bridge between their ad spend and organic leads.
By the way, we're giving away our 7-figure 50-page proposal template, comment "LOCALRANK" + bookmark this post and we'll DM it to you for free (must be following).

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@petergyang Just subscribe to your local Patch - it's free. (Patch.com)
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@TrillGunderson Like the guy with the beard and headphones who can't pronounce the word "Alabama"?
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If this makes some of these annoying YouTubers and podcasts fall off I wouldn't be that mad
warrenstjohn@warrenstjohn
When the young uns ask what it felt like back in the Dubose days, you can tell them: this. Just like this.
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