Jeff Moore

New MVNO out there, Parrot Mobile, as detailed by BestMVNO. One plan is 5GB at $15/month, so plans are competitive. We at Wave7 Research have not seen Parrot Mobile at retail and are unaware of any advertising so far. For any new MVNO, differentiation is key.

@yellmapper I think the signage relates to the Frontier presence in the exurb that you mentioned. Seeing similar in California, but not seeing Frontier signage at VZ stores in places like Kansas and Georgia.

@wave7jeff I'll snap a pic later but Verizon stores in Houston must be confused with signage. They're putting up "Frontier is now part of Verizon" signs everywhere inside. Except Houston never had Frontier except one exurb lol. Someone might want to tell leadership it's confusing

2016 was the year of colorful balls for U.S. wireless competition, sparked by a Verizon TV ad that used red balls to illustrate its RootMetrics awards. Sprint and T-Mobile aired colorful ball ads of their own, T-Mobile's was a Super Bowl ad. A fourth carrier had such an ad -- UScellular, not AT&T. At Wave7 Research, we conclude our reports with humorous wireless history anecdotes. youtube.com/watch?v=RCk6bg…

Left: Visible mailer out in February pitching: "Find wireless freedom at Best Buy," was in new Wave7 Research prepaid report. Right: Visible at Best Buy in Georgia on 3/4. Unlocked phones sold there, Visible gunning for its share. Photobombing courtesy of Mint Mobile. :)

@thundertime88 Light Mobile has been silent.

@wave7jeff I wonder if Light Mobile is still coming, any news on that mvno?

New pricing from AT&T. Low & medium tiers are cheaper, while top tier is pricier, per Wave7 FlashReport to our subs today. I think AT&T is competing harder for price-sensitive customers, while charging more & giving more hotspot at the high end. Good report from @malleven33.

RedPocket Mobile is upping its sports sponsorship game, per new Wave7 Research prepaid report. NFL star QB & sportscaster Boomer Esiason is doing live reads on WFAN/CBS Sports Network & there is now a RedPocket Mobiles traveling minor league baseball team. pioneerleague.com/sports/bsb/202…

Straight Talk tax season display left (CA 2/12) seen at minority of Walmarts & Straight Talk display with pitch of free Galaxy A17 & Moto G Power (KS 2/22), as seen broadly at Walmart stores this month. Details are in new Wave7 Research prepaid report.

Total Wireless has 2K+ stores and is opening 3 stores per day. Here is Total Wireless store signage from Feb., as seen at a California Total store on 2/12, was in new Wave7 Research prepaid report. "On us" pitches for Galaxy S25 FE & iPhone 16e, plus BYO unlimited at $25/mo.

Left: Prominent MobileX sign at California multi-carrier dealer store on 2/11. Right: MobileX signage seen on 3/4 by a Wave7 analyst at Georgia Walmart. Both were in new Wave7 Research prepaid report. @mobileXus won Wave7 Momentum Award for growing dealer presence in 1Q26 survey.

Ultra Mobile signage at a multi-carrier dealer store on 2/11, as published in new Wave7 Research prepaid report. Touting offer of 25GB at $29/mo for life. Seeing Ultra Mobile signage is not unusual, as the brand was the winner of the Wave7 1Q26 multi-carrier dealer survey. @bestmvno

"Switch to the best network & get 4 lines for $95/mo," Total Wireless is pitching to Cricket switchers, promising $900 in savings. Pic at left taken at Calif. Cricket store on 2/19, was in new Wave7 Research prepaid report. Mobile billboard w/same pitch at right, Georgia on 3/5.

Boost is leading tax season efforts with the Galaxy A17 as free for switchers. This billboard pic is in our new Wave7 Research prepaid report, taken in Florida on 3/4. Seeing the Galaxy A17 offer in Boost store windows also. The @SamsungMobileUS A17 is huge for prepaid in 2026.

This is how the windows of Metro stores looked in February, as seen in new Wave7 Research prepaid report. Key pitches: free Galaxy A17 for switchers, BYO unlimited at $25/month, and the "iPhone 16e on us" offer. Picture taken at a Kansas Metro store on 2/3.

Blazers Mobile is a new MVNO, launched for fans of the University of Alabama-Birmingham Blazers, as detailed in new Wave7 Research prepaid report. This is the ninth university-affiliated MVNO launched by Collegiate Mobile, using the network of T-Mobile.

Not news that Cricket uses the AT&T network, but Cricket is doubling down to make it clear that it uses the AT&T network. Big wall sign seen 3/4 at Cricket store in Georgia, was in new Wave7 Research prepaid report. Seeing smaller signage for this from Cricket at Walmart also.

@Osint613 Getting your posts here in Kansas, USA.

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Target's decline in wireless retail is sad. This pic is Calif. Target store in 2018 -- lovely displays from AT&T, Verizon, and Sprint, plus presence for many prepaid brands. Now? Total Wireless & Tracfone, plus maybe Consumer Cellular. No MarketSource reps at most Targets now.

Great panel at ISPAmerica 2026 here in Atlanta, featuring WISP CEOs (left-to-right) Dwayne Zimmerman of @Crowsnestbb, Wisper Internet CEO Nathan Stooke, and Vistabeam CEO Matt Larsen, mod. by WISPA's Richard Bernhardt. Attendees learned best practices for operating a WISP.

Thanks to @WISPAnews for having me speak at ISPAmerica 2026 here in Atlanta. I've been speaking at this conference for years and am always glad that I attended. Great networking at this conference, as always.