Will - Supplement Growth Systems

🚀 Thread: How We Used Neuromarketing to Achieve a 3.21 ROAS & $640,363 in 3 Months for a Coaching Client in the Hypnotherapy & NLP Niche! 🧵👇

"Humans do something that works, and then stop doing it." It's the same with Facebook Ads. I see tonnes of ad accounts with a few winners but there's no development on this. You need to be constantly making iterations of winners.

@Max_Alexxander sick

Email designs for a women's supplement brand

LTV increasing Static Ad idea: Notice how Myota are bedding in the importance of what it feels like not just buying from them but the emotional and physical wellbeing of up to 1 year in the future This makes subscribing so much clearer If you don’t advertise long term effects in a 3rd grade elementary style like this your audience won’t buy into your brand And they’ll choose your competitors

[The Powers of Loss Aversion] Stop Selling Benefits Start Selling RELIEF Humans are overtly loss averse - meaning losing something greatly impacts us more than gaining anything This is something most supplement founders get wrong. Is that we're selling something that is only nice to have. - You are not selling capsules. - You are not selling ingredients. - You are not selling “supports” or “helps”. You are selling someone out of a situation they are extremely fed up with. Most supplement brands sell nice to have health. - Better energy - Better sleep - Better gut health Sounds good. But if they do not buy today nothing bad really happens. The worst part of this is that these angles are tried by hundreds of thousands of supplement brands So weak angle + high competition Makes: - traffic feels very expensive. - subscriptions are weak. - low conversion rates There is no urgency. Another example in another niche that explains this is cybersecurity: The demand to prevent a cyber attack is extremely lower than fixing a cyber attack People only buy when something is annoying them enough. - Repeated Insomnia - Painful bloating - Chronic Joint pain every morning - Brain fog they cannot shake That is when money moves. People do not buy supplements. They buy the feeling of not dealing with that problem anymore. This is where founders mess it up. They lead with what is in the bottle Instead of what is wrong in the customers life. They explain ingredients Instead of explaining why the problem keeps coming back. Winning brands do the opposite. They call out the enemy. They show the cost of ignoring it. They make it obvious that doing nothing is the worst option. Then the product becomes the relief over time. Example. “Supports sleep” is weak. “If melatonin still leaves you tired and wired the next day this is why” gets attention. Another one. “Improves gut health” is invisible. “That heavy bloated feeling after meals is not normal and it gets worse the longer you ignore it” stops the scroll.

Clever ad idea from Naked Harvest Supplements you could steal. Find a technological relic your ICP had when they were in the teens and match it with your supp brand. Sidenote, use tools like Foreplay.co and Ad Spy to find fresh concepts (before they get saturated)

Not knowing the difference between gross and net profit stops huge spending days for e-commerce brands. The brands the continually spend over $10k per day have their finances completely dialled in.

Tips for supplement founders in sensitive niches, from Happy V. Happy V operates in feminine health. A category loaded with embarrassment, uncertainty, and quiet anxiety. Use this a a gold standard in looking at the current state of your market and how you can guide them to a purchase Here's how they do it: • Soft, medical-adjacent design Calm colours and restrained layouts lower embarrassment and signal safety before a single claim is read. • This "product is right for you" if rather than “Symptoms we treat”. That shifts the tone from diagnosis to self-selection. • Trust surfaced early Clinician-backed cues and ingredient clarity appear before persuasion, not buried below the fold. • Subscription framed as care, not commitment Language focuses on continuity and relief, with easy cancel to reduce loss aversion. • Clinicans Choice Stacks authority and shows they are the trusted choice • 500 thousand women have found relief Large numbers and outcomes are present, but never loud. Confidence replaces urgency.

🧬 The Power of Tiny Gains 🧬 When you don't have structure, balance and order in your brand your business becomes rudderless. You know this intuitively but you can't quite put your finger on it. If your behaviour doesn't match your goals you get constant fatigue, restlessness and that feeling of why you're never where you should be it. This is why it's extremely important to become intentional. Especially when running ads - every guru tells you to always test. But more importantly in my eyes is the measurement of the test Here i've attached a template Gsheet which i want you to use for every test you do #gid=1414430447" target="_blank" rel="nofollow noopener">docs.google.com/spreadsheets/d… Whether it be: - A new advertorial - A new hook - Static image - Hooks Always track. Track whether it works, whether it doesn't. And you'll see magically over time your measurements, your wins start to compound. It's the age old theory that what can't be measured can't be improved

If you want get more Supplement sales, comment your website below… Once you do, I will record a video reviewing what you're doing right, wrong & what you should double down on to drive more sales. Think of your business like an essay & me as a proofreader coming in to correct the mistakes you never knew you made.

Here's a key insight we are running with our 1:1 brands this week from a meta workshop we went to this week. Ads that look visually identical in the first 3 seconds are treated as duplicates, even if your copy, CTA, or offer is different. Little variations no longer reset fatigue or unlock new reach: - Same actor, same bottle, same setting = same ad - Copy change only = same ad - Reused overlays or animations = ignored - What works instead: persona-driven creative. - Ads that hit different angles/ motivations / personas reach new audiences 9 out of 10 times. How to apply it: - Flip the scene – Kitchen, gym, bedroom, outdoor run. Change props: shaker, smoothie, pill organizer. Swap actors if possible. - Hook in the first 3 seconds – “Still feeling sluggish after lunch?” “Your gut is sabotaging your energy.” Each hook targets a unique pain point. - Recycle with fresh footage – Keep testimonials but swap b-roll: pouring supplement, prepping a shake, taking a pill. - Brief by persona, not just product – Age, lifestyle, habits, pain points. Example: women 35+ bloating vs men 40–50 low energy. - Meta doesn’t just want more ads. It wants more variation and it’s getting ruthless about what counts.

Most ads miss because the language feels outside in. They describe the customer instead of speaking like one. This prompt digs through reviews and threads to surface how people actually talk: - The odd phrases. - The shared jokes. - The lines only insiders repeat. That language is what makes ads and pages convert. We built a prompt that digs through reddit posts to find these. Step 1: Type into google {YOUR PRODUCT / INGREDIENT / MARKET} e.g melatonin for sleep reddit Step 2: Copy about 10 of the threads Step 3: "Analyze the following customer reviews and extract insider phrases in group language running jokes shorthand nicknames repeated expressions or emotionally loaded wording that real customers use focus only on language that would sound odd or confusing to an outsider recurring jokes exaggerations or sarcasm shorthand or informal names used instead of official product names phrases repeated verbatim or near verbatim and any if you know you know language that signals belonging use only the exact language found in the reviews do not paraphrase or invent anything if no strong insider language exists clearly state that and explain what this indicates about the category audience maturity or lack of shared culture return the output as a clean list of the phrases with brief context on how each is said or used without adding new wording or interpretation beyond what is necessary to understand usage" Step 4 Use the analysis to find LANGUAGE YOUR CUSTOMERS USE Step 5 Use these as video hooks, static ad headlines, landing page headlines.

PSA: Don't lead your marketing with: How sustainable your supplement i how it's non-GM or how Good Manufacturing Practices were used in producing it Every supplement out there says the exact same thing Instead, focus on the identity your supplement brings them. Not the crappy 'want better sleep; angle the one that is 5 or 6 layers deep This is how you bring down your cost per purchase

Important tracking change for Shopify stores 🚨 If you run a Shopify site and rely on ad platform tracking, your data may be restricted Shopify has rolled out an update to Customer Events that automatically controls which pixels are allowed to receive data. Shopify now decides which pixels are permitted to fire. The issue is that Shopify has not published any rules on how this decision is made or what qualifies as acceptable. Worse, this setting is switched on by default, meaning stores are opted in without action. If you want to keep full, unfiltered tracking, go to: - Shopify Settings - Customer Events and set your pixels to “Always On”.

💊 People love to buy but hate being sold to 💊 This post is all about flipping the switch and thinking about the real reason your audience becomes loyal. A quote summarised in Django Unchained that always resonated with me is when Dr. King Schultz says "I didn't come to you to sell you something, you came to me to buy something." and it's completely true Have you ever had a pushy sales person in a shop that genuinely stopped you from buying something out of principle? I've more than once stopped buying a t-shirt for example when some clerk has been 1 metre away from me dieing for the sale. it feels off and beggy. It feels salesy. "Commision Breath" it can be called. With supplements: Selling happens when you introduce the product before the buyer has located the problem inside themselves Buying happens when the buyer already feels exposed, and the product is just the obvious resolution. The moment you say: - supplement - formula - ingredients - benefits before you've awakened their problem inside themselves You have already triggered evaluation mode. Evaluation mode = selling. On the flip side This is why listicles and advertorials routinely crush it in this space because they open by leading the buyer to the foregone conclusion that your supplement is right for them BEFORE you tell them A good advertorial never opens with: - Buy this - New supplement - Clinically proven It leads by instilling an emotion that your buyer has deep down in their subconscious that's been prodding at them for years The good thing is is that the pushy marketing is what most of the market is doing so you have ample room to go the other track

Great ad, visually says it all without having to be text heavy.

🚨 New breakdown just dropped I recorded a quick video breaking down how IM8 scaled from startup to ~$10m monthly revenue in under 12 months and what supplement founders can actually learn from it. What I cover: How they structure Meta ads at scale (450+ live ads, simple angles, clean production) Why they push a 90 day programme instead of one off purchases The real reason big brands can outspend everyone on CAC Subscription framing, starter packs, free gifts and perceived value stacking Whitelisting, ambassadors and social proof done properly How backend LTV maths unlocks aggressive front end spend It is a live example of how nine figure brands are actually built in supplements. Watch the video here and steal what applies to your brand. loom.com/share/281a2254…

I have created several full length trainings about how to build an 8 figure eCommerce Brand. This is based on working with 243 Clients over 9 years. You need to nail every one of these things. If you miss one of them, you will stunt your growth. (READ MORE)

Supplement Scaling is all about Economics You might have seen one of our own ads explaining this content maybe you bought from us because of our ads on this but it still holds very true when you start out, every bit about scaling is "creative", "hooks" "playbooks" but it's ONLY about economics Look at the example below. Two identical brands that have the exact same offer on the front end And look very similar on surface can have a wildly diffrent experience this is why systems are extremely important Two brands can look identical on the front end. Same product. Same price. Same CPA. One struggles. One scales. Why? Because what happens after the first purchase is completely different. That gap isn’t creative. It’s systems. And that’s what actually decides who scales and who doesn’t.