Wilton

The $60k/day creative system that took me to 7 figures in a few months While everyone on Twitter said I needed 100+ creatives/week and a $15k/month team... And no I didn't buy a mentorship, or start mass pumping out creatives (worst advice on guru twitter btw). Most people get stuck at $1-2k a day and eventually start losing money because they think its a creative volume issue. But how does this lose them money? They start hiring more video editors/designers. They start hiring creative strategists. They start spending more money on testing ads. Meanwhile I am having record days creating 10 ads a week, BY MYSELF. High intent ads. High win rate. Deep understanding of the market and product. My best ads have been the opposite of what gurus on twitter state you must do. "don't reveal the product early on" - my top ad revealed the product in the hook and then explained it 20 seconds in. Does this mean I know better? God no, it just means every niche is different and theres not one way to do things. I've taken things from twitter that has massively worked before too.... (shout out @jforjacob for all the free sauce) The hard truth is, you need to become a great at creating ads before you hire others. If you rely on copying competitors, don't bother trying to scale. They will beat you in the auction 9/10 times. Quick tip too, if you're really awful at making ads and don't have much money to play with. Just go 1 CBO approach and let FB spend. Only go ABO for testing when: - you know how to read the data - you got money to play with - you know how to make good ads Get off twitter, go study winning ads, create a document to gather your learnings and create a repeatable formula. When you have this, you can start to outsource and scale. Good luck, and remember to pay your VAT

🇬🇧 UK ECOM 🇬🇧 I’m making a free invite only discord where we share value, arrange dinners and chat shit. This is not for beginners - only people who are involved in the space heavily. Whether you are running a brand or working with one. Comment / DM to be added.

@dannybuck 100% because it would probably mean im either relying on meta less or ive become the DTC creative final boss with a crazy cheap CPA

If you could half your revenue and double your profit this year would you?

@joshelizetxe Wheres sales tax / VAT

@adsurgeon Feel this

Worst thing about branded ecom is when you run out of stock 🤦‍♂️

@leftyglobal yes exactly, it literally tells you what to do similar thing to opportunity score (but its reliable)

@wiltoncreates Interesting bro. I’ve always thought it can’t be that hard that someone needs to pay an agency to run google ads. When u say follow it’s guidance, it’s as simple as creating and account and following set up instructions based on goal (conversions)?

This is exactly how we scaled hard. Pretty simple funnel. Great TOF ad maybe sitting at break even ROAS or slightly below. Heavy retargeting via Google ads (shopping and search). Email and of-course retargeting with offers within meta.

@leftyglobal Do it myself. Might be controversial but Google ads is literally so easy. It’s not like meta, you can follow its guidance, listen to what it says and let it rip.

@wiltoncreates For google ads are you with an agency or doing it yourself?

Has anyone actually successfully got a refund from meta overspending? I’m on a new ad account, old pixel, it keeps spending my daily budget in first hour. 0.09 ROAS. Support keep telling me no refunds and this is normal and I QUOTE “good performance”. I’m being rage baited??

meta support might be the worst in the world ive been transferred 16 times to a "specialist team" in the last 2 hours

@jforjacob Same mfs be running mrr on CC

I swear, everyday on Instagram I see my tweets / tactics regurgitated and chopped into short form content for some Ecom bro’s top of funnel

@thegrindell @lukasenECOM drop the course

@lukasenECOM $12k cpa 🔥

TF actually happened? Meta spent the whole daily budget in like one hour?? Someone on x posted this screenshot 💀💀

A lot of hype around graveyard campaigns at the moment, and the hype is VALID! I run zero bid controls on scaling campaigns. When a winning ad begins to die in a 7-14 day window. I kill it. I started moving these to a strict bidcap "graveyard" campaign after turning them off. Some days, they will spend like crazy. Its always hard turning off your old winners. Now its a bit easier. If one is constantly performing in the graveyard, you can always turn it back on in the scaling campaign, too. I have seen posts about putting "losers" from a testing campaign in there too - I am about to try this too but in terms of squeezing old winners; its been great.

@rickoslicko worded it better than me

@wiltoncreates Many such cases The amount of resources available now can be hugely beneficial but can also just be a massive distraction IMO Have to find what works your own way

my best brand is killing it at the moment and it goes against everything I read online - We run mainly statics - We don't run listicles or advertorials - Our best video ads reveal the product at the start of the video - Voice overs do worse vs silent + text on screen - We don't do any sort of crazy offer - We make a few ads a week problem solving product too, not a galaxy lamp i've spent thousands testing all of this too and the data spoke for itself. the second I started focusing on whats working; my margins, win rate, etc sky rocketed. does this mean advice online is bad? no. it means you should go off on your own data and findings. I still try things that I see online as im always trying to evolve but I make sure the majority of my effort and spend goes to whats working already. its crazy how many people are chasing what someone on twitter is saying, putting all their effort into trying new things/ai landers/etc when the biggest needle mover is probably sitting right infront of them.

@YOHAMI @EcomA100 Says you won gimp of the month March 2026

@EcomA100 You can google me

Clav is doing the classic player lifestyle. Once everyone knows you're the player - even the regular girls make queues demanding for their turn, trashing their boyfriends and asking for deranged stuff in public. I did for about 3 years, 4 times a week. Recommend / do not recommend.

low key a waste of time, people are already replacing overpriced SaaS's with ai coded solutions most SaaS's will be the first to go, the only ones that will stick around are the ones that offer more than what AI can e.g. licensing, legal requirements, compliance

@Emperor_Sule scammers or big companies who care less about profit

@wiltoncreates it's more like the new policies are all in favor of the scammers in ecom. perhaps they the ones influencing these policies 🤦‍♂️

Just supports black hat and grey hat even more No cc points or cashback, extra fees ontop of already thin margins with sales tax and VAT Better to just no ship and force MRR I guess

@jackedguyy You may be onto something

@wiltoncreates What religion does Mark follow

@EcomA100 Yea and I’m making money doing it

@wiltoncreates Strictly UK stores is just playing Ecom in hard mode / retard mode

@EcomA100 I already do bruv but some stores are strictly uk

@wiltoncreates Just sell to the US bruv