Motion

@kamal_razzak Got it… How about statics vs videos. What’s getting more spend?

@leftyglobal % of spend vs % of ads percentage of spend is high % of ads is low, just due to the number of ads we make

Most brands treat founder ads like a one-off. Film the founder once, get two or three assets, run them until they die, wonder why performance dropped. Founder ads die for the same reason any creative dies: frequency. The same person sees the same face saying the same thing too many times and their brain starts skipping before the hook lands. The brands that scale with founder content don't treat it as a creative asset. They treat it as a content operation. Ripley Rader peaked at over $600,000 in a single month. That wasn't one founder video running hard. That was months of consistent filming, testing different hooks, different angles, different moments. The founder saying the same thing seventeen different ways until one version hit, then moving on to the next thing to say. The cadence that works: one filming session per week. Fifteen to twenty minutes of raw footage. Three to five angles or hooks per session. The job of the creative team is to turn that footage into testable assets fast, find what's working, and brief the next session around it. You're not making ads. You're building a content machine with a real person at the centre of it. The founder who does one session and waits to see results will always be slower than the one who's filming again next Tuesday regardless of what the numbers say.

@jforjacob Correct… BUT there is always a point of diminishing returns. As the saying goes ‘too many cooks’

One of the biggest unlocks I’ve had in Ecom is stupidly simple but not many actually do it It’s literally just having multiple sources of creative For us it looks like: Internal creative team Multiple agencies Freelancers Softwares for statics AI Seeding Every source sees things differently Every source makes stuff that is visually different Volume is there without stretching anybody and compromising quality I plan to keep scaling out our creative horizontally Which means, more creative strategists / video editors graphic designers each responsible for a different thing More agencies More freelancers More AI If each source has a positive ROI I will do this indefinitely

@jforjacob @DaveDiederen @DaveDiederen is one of the best follows on here 💪

So we have a winner for the landing page challenge @DaveDiederen collecting the 15 bags 14% lift to revenue per visitor over 200,000 sessions Fair play, he succeeded where many had failed

[redacted] people are crazy. They’re injecting unregulated peptides into their bodies bc they heard about on social media.

Great time to buy pt 2?

@wiltoncreates Interesting bro. I’ve always thought it can’t be that hard that someone needs to pay an agency to run google ads. When u say follow it’s guidance, it’s as simple as creating and account and following set up instructions based on goal (conversions)?

@leftyglobal Do it myself. Might be controversial but Google ads is literally so easy. It’s not like meta, you can follow its guidance, listen to what it says and let it rip.

This is exactly how we scaled hard. Pretty simple funnel. Great TOF ad maybe sitting at break even ROAS or slightly below. Heavy retargeting via Google ads (shopping and search). Email and of-course retargeting with offers within meta.

@nkecom DM’d u

We’ve been building ecom landing pages WITH AI for a long time now (over a year). It’s the play. I haven’t spoken about it much publicly, because I didn’t want to spill ALL the secrets we’re using to build our brands… But we’ve actually been using AI to build landing pages for so long now that my co-founder in one of my brands (& his nerdy friend) figured out how to COMPLETELY AUTOMATE THE WHOLE PROCESS OF BUILDING LANDERS WITH AI around four months ago…. We’ve literally built hundreds. Anyway, now people are starting to catch on (don’t worry, most never will) - I’ll share some of the dark arts behind one of the biggest levers we’ve seen in increasing conversion rates with AI: Adding a review section at the bottom of all our landing pages with infinite scroll. So if a user goes to the bottom of the page, they’re scrolling a longgg time before they actually reach the footer (which can be powerful for other reasons, iykyk). This is the highest form of social proof. When we implemented this to our landers, it increased CTRs & CVRs more than anything else we’ve ever tested. So, when I talk about using AI to bring previously impossible ideas to life - this is the kind of shit I mean. Obviously you could add a dozen reviews to landers before AI, but I’m talking about hundreds of unique reviews stacked on top of each other, to a point where trust is completely embedded in the users mind. However, if you really want to take this shit to the next level - I highly recommend you start getting more creative with it. Start thinking outside of the box. For example, above this endless reviews section, you could add an interactive section such as: “Find reviews from people like me” Then have a mini quiz embedded in the lander for users to filter all your reviews: “how old are you” “what gender are you” “where are you from” “where do you live” “how much do you weigh” Then you get AI to ‘pull reviews’ from people who are most similar to your users. Even if people don’t use a tool like this - it still builds trust. Simply having the tool visible will increase CVRs. But anyway, I’m sharing too much sauce again (my team will kill me). My point is that AI is a cheat-code for personalization, which is probably one of the most overlooked levers to scale in this new era. Start appreciating how powerful AI actually is & how blessed we are to be in the ecom industry during these exciting times. There are millions to be made. You shouldn’t be able to sleep at night. Ideas should keep you awake. GET TO FUCKING WORK.

@dtcprophet @jforjacob any thoughts bro 🤔?

@dtcprophet Bro, I’m not gonna lie, throwing shit at the wall and hoping it’s gonna stick with statics probably isnt a good idea. Better to lower the volume and really build a hypothesis on why you think the new static is worth testing. Otherwise you are burning money.

You can pretty easily automate this with Nano Banana 2 right in Claude Code to generate 30-40 very high quality static ad creatives daily Almost every single creative is ready to launch into our account and we can easily 2-3x the volume of it I previously had it as a Claude Project but realized it could be fully automated in code given how good the output ads are To build it in Claude Code, you first need to create or gather all of these assets: - Brand overview/DNA doc - List of ~50 template ad generate prompts - Folder of customer reviews, PPS responses, persona docs, marketing materials, etc - Product source images (product renders, PDP images) - 5-6 existing winning static ads - 5-6 existing losing static ads The output ads you get are a function of the inputs you give it, you should spend a lot of time building these and I highly suggest not defaulting to AI to build them, especially the brand DNA doc Give it bad info and you’ll get bad ads in return For the original ad prompt template sheet, I found it useful to have them be 30 completely different styles and designs (offer ad, big headline, UGC/native, bullet point benefits, comparisons, etc...) Then it’s very simply to build actually. The flow is: 1. Read all source docs 2. Read existing winning/losing ads 3. Load product reference images 4. Load ad gen prompt template 5. Send to gemini text model 6. Gemini builds 30-40 new ad prompts 7. Run through nano banana 2 with reference images 8. Save all assets Below is an image of the step by step automation in Claude code, you can probably just ask it to build this for you The only external thing you’ll need to get is a Gemini API key for the text and image models Then the script will run whenever you schedule it, create 30-40 unique ad generation prompts for you, generate the static ads through nano banana and then save them wherever you want I have everything running on a mac mini so it runs before I wake up and I have 30+ new ads to look at first thing in the AM I also built in our ad naming conventions into the script so that it automatically names our ads in the file name, so I can load them into Adnova and launch them very fast (2-3 mins) The only non-automated step in this is getting the image files from local device into the platform media library or ad launcher tool but that takes like 60 seconds per batch It costs ~$1/day and takes 10-15 minutes

Hundreds of talented young women’s lives changed 🫰, just like that. Amazing.

@ecomkane EXITS

@dtcprophet Huh? Wdym

@leftyglobal I hope my competitors share this strategy too 🙏

@nkecom Yessir

When chatgpt image gen FIRST CAME OUT - I made this post a day later saying I felt everyone was getting it wrong (I predicted it). People were too focused on trying to replicate reality with AI - that they were overlooking the most powerful part of AI. The fact you can bring any idea to life. Anyone who has spent serious money on AI ads knows that animation ads have by far been the winning format. Not fake UGC. The reason why is because there is no benefit to AI ugc. There’s already a surplus of UGC in the market. However, there is a real lack of animation ads. Because the barrier to entry was so high before. If you read my original post, I said that was exactly what was going to happen. Now, I’m saying the exact same thing about landing pages. Yes, there is an extreme advantage to being able to generate landing pages at a 100x faster rate than before (I know this because we’ve probably made 1000 landing pages with AI). However, the real advantage is the ability to vibe-code whatever tf you want on a landing page. The kind of shit that most developers couldn’t code before now takes you a couple of prompts. The same way animation ads would have cost $1000’s before & hundreds of hours in production time - I view landing pages the same way. DO YOU FUCKING UNDERSTAND? START THINKING OUTSIDE OF THE BOX.

London: the rich man’s playground

This list is going to look VERY different next year.

@rokhladnik @nkecom

Just audited a brand that is profitably spending 800k/month on Meta All the creatives are AI generated statics AMA

@nkecom Nice. Is that 100+ unique concepts per week or 100 total per week (33 concepts with 3 variations, for example)

@leftyglobal yes statics only. we are producing 100+ a week atm. could easily scale spend rn to $ 5k a day. just waiting for supplier