winninghunter
178 posts
winninghunter
@winninghunter__
The #1 Platform for Discovering eCom Winning Products https://t.co/B3gnFfb9Wt
Katılım Ocak 2026
26 Takip Edilen7 Takipçiler
on track to hit $2,000,000 this month for the first time ever outside of black-friday
here are some things that are helping us scale (copy these and apply them to your brand) 👇
1. we focus on new customer acquisition only through paid channels - we use hard exclusions (all customers) and let email, SMS, and product drops + organic to the re-selling and engaging of existing customers. we used to spend a tonne of money on existing customers through meta and it was slowly killing our efficiency. check your freq, NC CAC vs blended CAC - if blended CAC is rising, you're most likely overspending on existing. optimise for new, let your funnel do the post-purchase selling.
2. invest into partnerships - this one's a big one... the days of getting an influencer to post and seeing the sales roll in are over. it doesn't work like it used to sub 2018. instead, focus on partnerships - incorporate people into your brand. partake in 6 month collab deals whereby you include a product collab (exclusive drop), photoshoots, get them to post multiple times through story & feed throughout the month - the goal here is to associate this person with your brand - not make money from a single 'post'.
3. we all know creative is king - and so is volume. obviously... you need to have intent behind what you're doing, and try not to just throw glue at a wall and hope it sticks - but without a doubt, velocity of creative is important. for us, as i've explained many times, we use cost controls as it forces us to focus on creative. we expanded our creative team, including inhouse editors, creative strategists, two media buyers, so we have control over the process. the more we test the quicker we scale, it's very simple.
4. outsource your media buying to someone good so that you can spend more time on creative. once you're at 750k-1m per month, bring your media buying in-house. you don't want to rely on someone to run your ads when you're at that size - it's better to have your external media buyer train up your internal media buyer so again, you can have control over the process. an inhouse staff member will put in 10x the amount of work than an external agency.
5. to grow in 2026 and beyond, you need to provide value. this can come in the form of product, organic content, even paid content. capturing attention amongst the noise is about as hard as it gets right now - and that's because consumers aren't as concerned about 'what does the product do' - instead, they're buying into cultures - people need to connect with your brand on an emotional level, and... feel 'a part of' the brand.
look at all the successful brands these days. ask yourself 'what do these guys have in common?' - well i can tell you, most of them have a killer organic presence and online community. we're in a creator led economy - meaning that creators are building up an audience, then selling to that audience.
the good news is you don't need to be a creator to do this - instead, treat your organic brand accounts like a creator. you don't need to try sell through organic - in fact, if you do, you'll shoot yourself in the foot.
instead, try to create engaging content - so that people come back for more.
6. having a strong product pipeline so you're not reliant on a single hero-sku prevents from downside risk. the more winning sku's you have, the more you can scale. the more you can expand your TAM, and the better off you'll be long-term if you want to go into retail.. or get an exit.
again, you don't need to overcomplicate this process. think of products that exist in the market - that are being used daily, weekly, etc... take that product, put your own spin on it - this could be in the form of how it's used, how it's packaged, or ingredient changes.
either way, build out a product eco-system around your main sku.
if you'd like more tips from me, comment your questions below and i'll do my best to answer them (if i have experience in what you're asking).
English
Everything you need to set up before launching a product:
(bookmark this)
1 ) find an actual good product (ofc)
2 ) have a solid budget so you can properly test
3 ) make sure you know all the product info from your supplier
4 ) build your AOV structure (bundles, upsells, collections, stacking discounts)
5 ) have strong ad accounts
6 ) set up all flows (abandonment, post-purchase, welcome, shipping etc.)
7 ) have a clean spreadsheet to track data
Loads of people mess up before launch.
Don't be one of them.
English
This $4M/Month Shopify Perfume Brand Is Scaling Insanely Fast
English
Completely new brands taking off to 30K days within a week always hit different, we have done this quite often but still the best feeling.
A systemised process will always pay off - repeat the stuff that works over and over again
LUCAECOM | 100mio+$ eCom Rev@Lucaecom
After 8 years in eCommerce, 2025 was probably the most eye-opening year for us — and also our biggest year ever in terms of volume. Here are our 11 biggest learnings: 1. We finally transitioned to a full U.S. focus → significantly higher scale. 2. We shifted toward an older audience → emotional storytelling and angles perform much better → higher scale. 3. We managed to lower our break-even ROAS by offering high perceived-value products with low COGS, combined with strong customer retention. In my opinion, this is the most important point: with a low BE ROAS, you can penetrate many more marketing channels. 4. We are now able to “create” winners through brand storytelling instead of trying to find them via mass testing. 5. Emotional storytelling advertorials perform far better than pure product advertorials. 6. A large percentage of our ad spend now goes to platforms we hadn’t even heard of two years ago. 7. If you use AI correctly, you no longer need to test products — you test new angles and creatives for existing products. 8. Approval rates make a huge difference in the U.S. 9. It’s crazy not to use U.S. banking and cashback options. Even if your main company is non-U.S., set up a U.S. entity to pay for marketing expenses and get up to 2.4% cashback. 10. U.S. customers are far more relaxed than customers elsewhere. 11. The lowest amount of revenue required to generate the highest absolute profit is the true sweet spot. (Read this one a few times.)
English
Much better morning so far yesterday was brutal
All I did was wait and let the bad day go past
I make more ads everyday I’m loving it
English
some days it's detox, journaling, reconnecting with the vision
other days it's pure chaos, 10 red bulls deep, working nonstop
that's what balance actually looks like
English
I haven't used the words "tofu, mofu, bofu" in 4 years
Here's what I do instead:
English
GM. Missed the 20k day today but here are some learning I’ve had last week:
1) You don’t have to give big discounts? I’ve barely seen a difference in conversion rate with a 5% discount and a 10% discount
2) native ads are one of the best type of ads we’ve ran this year. It doesn’t look like an ad, hooks the customer in emotionally before they purchase
3) we often tend to stop testing new stuff when we find something that’s working. always be testing new stuff.
Rule of scaling:
1) do more
2) do better
3) do new
4) when you have a winner, test more offers in seperate campaigns with separate ads which have a higher price, or higher margin. You’ll be surprised how many new winners you find.
English
Turning 24 today.
Forever grateful for what Ecom has done to my life....
- 10+ mil rev
- A team of 30 people working for me
- Freedom to go whenever and where ever I want
- Paying my parents 1500$ a month so they can live in Spain
Lets make this upcoming year better again.
English
Life lately has been nothing short of hard work. That’s it, hard work. And it’s paying off. All thanks to god.
English
