Winston

@BallinFil Presented by Omnisend eh?

I'll be doing a talk at the Retention Road Show in NYC in a few weeks (Fri Jun 5). I plan to share retention strategies we're implementing in real-time to grow our 8 & 9-figure brands. This is the quickest way to level up your team's DTC retention strategy without spending $$$ on a fancy consultant. If you plan to attend, come say hi and ask me anything! p.s. this event will be held in Miami, Austin & LA too. commerceroundtable.com/roadshow

Anyone have a contact at Meta that could help get our credit limit increased? Don't want our account to stop spending. Willing to pay someone to solve this problem.

@mannybarbas_ New ad set every time for winners or do you ever have a single winner ad set?

Launch ads Monday & Tuesdays. Friday-Sunday, group winners using POST ID into consolidated adsets. This strategy has been ripping for us - we're getting MORE spend out of the winners, and we have less garbage ads on. We only started this a couple of weeks ago and they're now our top spending adsets. Our frequency has also dropped as we have less adsets running.

@rokhladnik Any idea where it's pulling return info from?

Make sure your shipping and return information on your website is always up to date

This week, like many other weeks in 2026 (2025 / 2024 / 2023 / 2022...) Meta ads simply broke. You probably haven't heard a peep from Meta on it, but it's been brutal. We're talking turning ad accounts off brutal. Some of you were probably 100% immune. Others had no idea because your teams suddenly tried shifting their creative / offers. Others work with agencies that probably set it and forgot it. Whatever it may be... I sound like a broken record here venting. But this just simply is becoming more and more unacceptable at the sheer level of these bugs. There feels like no recourse. No post-mortems. No true apologies. Just simply, break then kill a brand's performance for around a week, get a small refund, then move on to the next time it breaks. I'm tired guys. I know X is here to post about AI automations and how awesome I am, but the reality is this week (much like many other weeks prior) I find myself being therapist to CMOs and brand teams trying to figure out is this a bug, a creative issue, or the business. More and more it's a bug. I want Meta to be stable, but every year from Feb - May it's just a mess. Do we simply just pull budget during Meta's annual bug season? I'm out of answers personally but on behalf of the brands that pay me to manage advertising across every ad platform, I'd like some answers from Meta because it's the only one plagued with these issues at this scale.

@sarah_carusona @AaronOrendorff Rain is fucking great

We got fired for the first time last month. And it was one of my proudest moments as an agency owner. Not because we did a bad job. We got fired because the brand decided to hire our Growth Operator and make him their Director of Ecommerce. Most agencies would be pissed. We were proud. I set up BA's client agreements to allow for this exact path on purpose (with a reasonable referral fee aligned on from day one). If it's good for the brand and good for the employee, (imho) an agency has no business blocking it. So hats off to Ranier Olegario-Nebel and the team at Stars + Honey 🥳 It's going to be really fun to watch you all keep crushing it.

@vincent_wu_817 @JoshJDurham Unplug it and plug it back in

@JoshJDurham Turn it off and on three times

Whats the solution to junk traffic from meta? Dupe the adset? change placements, change audience?

@BallinFil Can't you do this with custom audiences if you really wanted to? Or at least get close

Would be really cool if fb allowed you to run sequential ads E.g. show Ad A today, ad B 1-3 days from now, ad C 4-6 days from now Push customers through different awareness phases. Would be expert level as you could burn a lot of $$$, but for the truly cracked marketers could be great.

@BallinFil Holy shit. This is not a joke

Gut science is still so early days. Probiotics are still 99% a mystery. Lots of potential, lots to figure out. What are people doing with this data from Throne? Is it actually useful or is this another gimmicky data play? How does it improve your life?

@sarah_carusona Yeah would be cool. Lmk if you find anyone who does this well

@winston_ecom and they should have a lot more data on halo effect from mulitudes of brands

I need to find the best Amazon agency in DTC. Not the biggest. The best. BA is scaling 8-figure brands and I want someone I can trust to refer them to. No commission. No relationship. Just results. If that's you, send me a video or written breakdown covering 👇 1. How you manage ad spend against revenue AND contribution targets. Show me your actual forecasting model, not a framework. 2. How you measure halo from Meta and TikTok on Amazon performance. What's your methodology? 3. Your real POV on DSP. When does it make sense and when doesn't it? 4. How you protect brand search without overspending it, and how you test into nonbrand without burning budget. No decks. No buzzwords. No intro calls. Math and logic only. Show me what you've got and let's grow some brands together. Open to recommendations/intros from other operators.

@BallinFil Yes

@winston_ecom Let's start a vibecoded stubhub competitor?

kanye concert cancelled coachella scamming customers FIFA world cup squeezing American fans for every $ Customer experience is at an all time low. Make the experience pleasant for your customers and they'll reward you with loyalty/LTV. Or just start a monopoly. I don't know.

@rokhladnik Switched to invoicing and our credit limit is holding us back from spending more. It's like they don't want us to spend.

Final warming from Meta HODL

@andrewjfaris @x_armand I actually liked Amazon Go and used it quite a bit before it closed. Think I'm in the minority, though.

Does anyone use Amazon Go? We used to go to a restaurant called Stacked that had decent food, but no waiters who took your order (order was on an iPad). And we also had Fresh & Easy, a supermarket that was all self check and very few employees. All of them feel/felt soulless and varying shades of dystopian. The fundamental mistake is the belief that human interaction is a problem to be overcome.

This is shutting down and it encapsulates the blindspot of technologists and PE. The enjoyment of the activity, the indirect serendipity of life, and the agency of choice are all missing from this idea. The grocery store is one of the last places where we still all go (yes the HNW techbros will claim they do pickup and avoid this, they also can't cook). It's a place where teens get their first jobs. Where you can interact with deli guy. You can select from what's fresh and looks good. You develop your own preferences - do you like your bananas green or ripe? If you optimize every part of your life for more time, what do you want to spend that time on? Twitter? Shopping for the food that you serve to you and your family seems a great use of time and benefits the community.

@ChereneAubert Need a hook for my DTC formula business Byheart.com

i'm giving out free ad hooks in the replies. i'm an ad hook machine. my clients are too premium for my best ad hooks. who wants an ad hook and doesn't care about their brand equity?

@mannybarbas_ Same lol

Just spent 5k in 1 hour at 0.2x

When Klaviyo emails you on a Friday confirming your agency is now a gold master partner. Proud of my team

@dave_stickland Yes. This.

@sw_holocron @empiremagazine This looks like Dr Evil

Jon Favreau says the name of a specific Imperial Warlord in THE MANDALORIAN AND GROGU will interest fans. “You’ll like his character name when you hear it” (Source: @empiremagazine)