WIRSPA
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@wirspa_rum
West Indies Rum & Spirits Producers Association, representing distillers in the ACP Caribbean & promoting the development of Caribbean rum as a premium category
In order to bring drunk driving numbers down, save lives, and eliminate it completely, we must know the factors that cause people to make this dangerous, preventable decision. Join us for our next webinar💻 "Understanding the Catalysts of Drunk Driving" to learn more from Dan Drath, of Colloquial Insights. Together, we can make American roadways safer: bit.ly/4jZY9r9
🌍 Driving positive change: industry-led ESG initiatives 🌍 Every month we are proud to highlight the latest Environment, Social, and Governance (ESG) initiatives from our members worldwide. From responsible drinking campaigns to sustainability investments to creative approaches to engaging with young people around mindful consumption, these efforts are making a real impact. 🍻 Heineken’s global push for mindful drinking Heineken launched its "0.0 Reasons Needed" campaign to address the stigma around no- and low-alcohol options. Based on research from the University of Oxford, the campaign challenges stereotypes and helps younger legal drinking age consumers feel more confident in choosing alcohol-free beverages. ⚽ Pernod Ricard’s football-focused responsible drinking campaign In the U.K., Pernod Ricard’s Jameson Irish Whiskey brand has partnered with Drinkaware to promote responsible drinking in football culture. Featuring former England international Jay Bothroyd, the campaign encourages fans to take Drinkaware’s free "Drinking Check" quiz to better understand their drinking habits. 🚨 Tackling counterfeit alcohol in Zimbabwe Mast-Jägermeister and Pernod Ricard have launched the "hashtag#BuyOriginal" campaign to raise awareness about counterfeit alcohol. Highlighting the dangers of illicit products, the initiative educates consumers on how to identify authentic bottles through new visual markers introduced by Jameson and Jägermeister. 🐚 Moët Hennessy’s marine conservation success in Scotland Moët Hennessy’s Glenmorangie brand has been restoring oyster reefs in the Dornoch Firth for over a decade, working alongside the Marine Conservation Society and Heriot-Watt University. The Scottish Parliament recently passed a motion recognising the project’s success in revitalising marine biodiversity. 🌾 Brown-Forman, Diageo & Suntory’s support for sustainable farming In the U.S., Brown-Forman, Diageo, and Suntory Global Spirits have joined a US$2.8 million initiative to support Kentucky’s corn farmers in adopting regenerative agriculture practices. This five-year program, led by the Kentucky Distillers’ Association, will provide conservation specialists to help farmers implement sustainable and economically viable improvements. hashtag#Sustainability hashtag#ModerationMatters hashtag#ESG hashtag#IARD 👉 Read more here: drinks-intel.com/news/alcohol-b…
🎄 Planning a night out this festive season? Make sure your journey home is sorted. 🚗 The advice from the police is clear: if you’re driving, it’s best to avoid alcohol altogether. Follow the link below to read our advice 👇 bit.ly/3ZJDYpb
