Wizard

AI Shopping Agents are collapsing the traditional online shopping funnel. Browsing, comparing, and purchasing are quickly becoming a single interaction. So how can brands market to both consumers and AI Agents? • Focus on mission-driven demand keywords and prompts • Build teams dedicated to agentic commerce • Create an agent-ready brand by shaping conversations across reviews, forums, and expert commentary • Ensure pricing, inventory, shipping, and product descriptions are machine-readable According to @BainandCompany, by 2030 the agentic commerce industry could reach $300–$500 billion in US revenue. The shift in shopping is already happening. Is your brand ready for it? bain.com/insights/rewir…

Most people abandon their cart at checkout. Wizard eliminates that. With Wizard's AI Shopping Agent, you can order from partner brands directly in-site — add items to your cart, enter your details, and place your order in seconds. For brands not yet integrated, Wizard links directly to the retailer's website so you can complete your purchase as you normally would. Frictionless shopping, from browse to buy. What are you buying next with Wizard? #AIShoppingAgent #Ecommerce #Wizard #FutureOfShopping

Nine out of ten times, today's AI tools are delivering a chat experience instead of a shoppable experience. Consumers have access to endless information, but nowhere to actually check out. That's the gap Wizard is working to close with @Mastercard. With Mastercard's Agent Pay, Wizard's AI can initiate and complete purchases directly inside the conversation using tokenized credentials. No redirects. No endless tabs. No re-entering payment information. Beyond payments, Mastercard's Insight Tokens unlock a deeper level of personalization. Aggregated spending signals tied to real consumer behavior help Wizard better understand what shoppers actually buy, how much they tend to spend, and which brands they gravitate toward. The future of AI commerce isn't just about answering questions. It's about creating a seamless path from discovery to checkout. Thank you to the team at @pymnts and @karenmpd for sitting down with our CEO Melissa Bridgeford to discuss the future of agent-driven commerce. pymnts.com/artificial-int…

AI agents don't care about your ad budget. They care about what actually makes a product worth buying. That's why 30% to 45% of U.S. consumers already use generative AI for product research and that number is rising fast. We're moving from search to delegation. Instead of digging through links and sponsored results, consumers are asking an AI Shopping Agent to evaluate options and return the best ones. The brands that win will be the ones that are easiest to understand, compare, and trust. The future of commerce is agent-led. forbes.com/councils/forbe…

How does Wizard surface products? We rank products using a range of data points, including customer reviews, product specs, and editorial insights. Never based on ad spend. Wizard is 100% ad-free, so you'll never see sponsored products. Only recommendations you can trust. Do you have a question about Wizard or agentic commerce? Drop it below. 👇

Last week, our team attended the annual @stripe Sessions conference. We were honored to have our CTO Devang Kothari join Stripe and @SherriHaymond and Pablo Fourez from @Mastercard on stage to discuss what it takes to build trust in agent-driven commerce. As AI agents move closer to checkout, trust becomes critical. It applies not just to what gets recommended, but also to how transactions are authorized, secured, and completed on a user's behalf. Special thank you to @alison_lyness and Marvin Duddek. We're proud to partner with leaders in this space and excited for what's ahead in agentic commerce.

What's on your Favorites list this month?

And they didn’t disappoint. From snorkeling essentials to gardening tools, and everything in between.

A few weeks ago, we launched Favorites on Wizard, making it easy to save products from across the web all in one place. We asked our team what's on their Favorites list right now...

We’ve partnered with Mastercard, alongside Stripe, to push agentic commerce closer to what it should actually feel like: seamless, personalized, and trusted from discovery all the way through checkout. As AI shopping agents evolve, most systems can understand what shoppers are looking for, but not how people actually shop and spend. By integrating Mastercard’s real-world spending insights into Wizard, we’re enabling more relevant, personalized product recommendations. Combined with secure, agent-led payments, this creates a single, continuous experience from intelligent discovery through secure checkout, connecting intent, intelligence, and payment in one flow. Read more: pymnts.com/partnerships/2…

"Does Wizard filter out scam websites?" It's one of our most commonly asked questions. For good reason. We've all come across a "too good to be true" site. That's why Wizard sources from 30,000+ authorized retailers, so you're not digging through unknown sellers or questionable listings. Just trusted products you can actually buy with confidence.

We're moving from SEO to GEO to ACO according to @Deloitte . But what does that actually mean? For years, companies optimized for search engines. Now, 55% of digital consumers begin product research with LLMs, shifting the focus to Generative Engine Optimization or showing up in AI-driven answers, not just search results. And it doesn't stop there. We're entering the era of Agentic Commerce Optimization (ACO), where visibility alone isn't enough. To be selected by AI agents, products must be machine-readable, verifiable, and ready to transact across pricing, availability, identity, and more. The impact is real: AI-driven sessions are delivering an 84% lift in revenue per visit, signaling a shift toward higher-intent, higher-converting traffic. At the same time: • 63% of retailers believe companies without AI agents will fall behind within 2 years • 58% believe AI agents will handle most customer interactions within 5 years Not focusing on GEO or ACO isn't optional. It's the future of e-commerce, and it's already here. Is your company ready? deloitte.com/us/en/industri…

62% of Gen Z and Millennials prefer to shop with AI to reduce the risk of a bad purchase. 68% of Millennials say using AI to quickly narrow down choices appeals to them. Shopping isn't about more options. It's about making the right decision faster. Wizard was built exactly for this, turning hours of research into seconds. Read the full article here: retaildive.com/news/millennia…

@neilpatel Great insights here!

AI agents are already shopping for your customers, and if your website is not built for them to read, you are not even in the running. I break down exactly how these agents scan, compare, and decide who gets the sale, and why most businesses will not see it coming until it is too late. Then I walk you through the five changes you can make this week to get your site in front of agents before your competitors even know this shift is happening. The early mover window on this is months, not years. Here is what to do with it.

By 2030, you won't open a browser to shop. You'll ask your AI shopping agent and it will handle everything. In this interview, our CEO Melissa Bridgeford breaks down why AI agents will replace websites as the primary shopping interface and what it takes to build one purpose-built for ecommerce. Thank you to @futuristdotai and @UniteAi for the feature. Read the full interview here: unite.ai/melissa-bridge…

AI isn't just speeding up shopping. It is reshaping how decisions get made. According to @Visa, 40% of Americans have made a purchase they would not have considered without using an AI agent or tool. AI shopping agents are not just about convenience. They expand discovery, reduce decision fatigue, and surface better options consumers might never find on their own. But adoption hinges on one thing: trust. At Wizard, we have built for that from day one. No sponsored products. No paid placements. Just unbiased, research-backed recommendations so users can shop with confidence. Read the full article here: thestreet.com/retail/visa-sa…

Favorites are live on Wizard ⭐ Save anything in one tap, shop it when you're ready. Try it: app.wizard.com/?utm_source=wi…

75% of Americans say they would trust AI shopping less if results were sponsored. At Wizard, we've built around that from day one. No sponsored products, no paid placements, just the best products based on real data. Consumers are prioritizing trust more than ever. In fact, 60% of Millennials, 54% of Gen Z, and 45% of Americans say they trust AI-powered shopping tools more than in-store associates for unbiased recommendations. In a world full of ads and paid placements, Wizard acts as a source of truth for consumers. Read the full report: morningstar.com/news/pr-newswi…

Explore it all here: app.wizard.com/?utm_source=wi…

Google Pay & Apple Pay💳 Faster checkout. No card entry needed.

In case you missed it, we shipped a lot of updates to Wizard this week. 👇