Wolfgang Gruber

My life changed completely when I was 24, working as an accountant, and studying economics. My former boss didn't know, but he was the trigger for my 180-degree turnaround. ​ There I sat in the hot office in late June 2014. ​ My boss took me out for lunch. We talked about cases, his young daughters, and family. ​ I wasn't feeling well that day. ​ The summer semester of my studies had already ended, and I was exhausted. The exams were tough, and I hated every bit of it. ​ Accounting, bookkeeping, economics, finances. ​ All important subjects, I thought. ​ But to me, it was just learning for the sake of learning. ​ I remember complaining to my boss about the last semester. He said something that changed everything for me: ​ "Even if things get rough, as long as it makes sense to you, push through it." ​ A week later, I quit my job and my studies. I realized it never made any sense to me. All I was looking forward to was working 60+ hour weeks, getting nice but not great pay, and retiring at 65+ if I was lucky. ​ No, thank you. ​ My boss was shocked when I quit; he didn't see it coming. ​ It must have been even harder for him, since he wanted to encourage me to push through. ​ I never looked back. ​ I started my own web design business, explored e-commerce and book publishing, and worked as a supply chain manager for store owners. These are experiences I still draw from today. ​ I have to thank my former boss for this, who is now my accountant and tax consultant.

@thesohom2 And it never ceases to fail. Check out your favorite creators, they all followed a path that looks like this (more or less).

@wolfgangsmyname loved reading this. the progression from high - ticket to scalable products is a great strategy.

I've been making money online for over a decade now. I've encountered it all: passionate individuals bursting with great ideas and energy, eager to share their business concepts, only to fizzle out a few months later. The most successful ones follow a path, often in varying sequences: ⬇️ High-ticket, done-for-you (consulting, freelancing, agency work) ⬇️ High-ticket, done-with-you (group coaching, live retreats) ⬇️ Low-ticket, done-with-you (cohorts) ⬇️ Low-ticket, do-it-yourself (courses, books) ⬇️ More scalable products (Software, SaaS) Look at the prominent creators, gurus, and entrepreneurs we all follow. They all took this route. Never underestimate how long this process takes. We typically only see the surface.

@Steinwallen @11bitstudios Danke erneut für die Vorstellung, ich bin schon in den Reichen unterwegs! Tolle Sache, macht echt Spaß!

Mit #DeathHowl hat @11bitstudios heute ein unglaublich atmosphärisches und stilsicheres Deckbuilding-Game veröffentlicht, dass das Genre um Soulslike-Mechaniken erweitert. Für einen ersten Eindruck erlebt hier mit mir die erste Stunde: youtube.com/watch?v=aVyEpg…

@chrisorzy @rightmessageapp I'm onboard with this! 👌

Project 2030: - You will use @rightmessageapp - My agency (West Egg) will build out all of your segmentation surveys and personalize your emails + landing pages - Your entire funnel will convert better - You will make more money - You will be happy

@SendOwlHQ GUIDE

The best way to make money in 2025? Create and sell e-books. That's why we wrote "E-book Mastery Guide" to teach you how. And for the next 24 hrs, It's FREE of charge! If you want it, just: 1. Like & follow us 2. Reply “GUIDE” below

@brendancmalloy It's a wonderful feeling, Brendan! Thank you, man!

@wolfgangsmyname Dude, that last line made me smile. It must be an incredible feeling for you. Congradulations!

My life changed completely when I was 24, working as an accountant, and studying economics. My former boss didn't know, but he was the trigger for my 180-degree turnaround. ​ There I sat in the hot office in late June 2014. ​ My boss took me out for lunch. We talked about cases, his young daughters, and family. ​ I wasn't feeling well that day. ​ The summer semester of my studies had already ended, and I was exhausted. The exams were tough, and I hated every bit of it. ​ Accounting, bookkeeping, economics, finances. ​ All important subjects, I thought. ​ But to me, it was just learning for the sake of learning. ​ I remember complaining to my boss about the last semester. He said something that changed everything for me: ​ "Even if things get rough, as long as it makes sense to you, push through it." ​ A week later, I quit my job and my studies. I realized it never made any sense to me. All I was looking forward to was working 60+ hour weeks, getting nice but not great pay, and retiring at 65+ if I was lucky. ​ No, thank you. ​ My boss was shocked when I quit; he didn't see it coming. ​ It must have been even harder for him, since he wanted to encourage me to push through. ​ I never looked back. ​ I started my own web design business, explored e-commerce and book publishing, and worked as a supply chain manager for store owners. These are experiences I still draw from today. ​ I have to thank my former boss for this, who is now my accountant and tax consultant.

@brennandunn I actually couldn't believe it after watching you doing this on the webinar, Brennan! Just amazing! 👏 Congratulations to you and the team, this is a huge milestone!

Oh my God, we did it. We made a way to create highly personalised emails that doesn't suck. About to go live...

@_CharliePalmero So much wisdom in a thread, I love it 👌

After 25+ years and $35M+ in sales, here's what I know: Most sales advice is dead wrong. And I'm about to show you why. 🧵↓

@itsashjones It was the way to go! 😊

@wolfgangsmyname You got the most important thing my friend - what you needed. And you had the courage to recognize what you needed and cut out the noise.

I don't have any impressive posts from the holidays... to be honest, I was a mess. But that's fine. I feel grateful that I can take the time to be a mess, and recharge if needed. • I spent most of the time with my family •I barely got out of my comfies •I hardly left the house Q4 was packed with sickness, anxiety, stress, and selling my new intro offer. So, I allowed myself to sit there over the holidays and catch up on: • Doing my planning for 2025 • Switching over to my new Bullet Journal • Refining my marketing strategy for the weeks and months ahead • So much sleep I could have felt bad and ashamed, looking at all the beautiful pictures of busy people on the socials. But you know what? Who cares, what they do? It's what I needed that counts. Taking care of yourself always comes first! I hope you all have a great start to the new year! In love and email growth, Wolfgang

I can fully agree, Samuel! Nothing beats a proper email marketing strategy. My Email Creator approach looks at the email/newsletter at the core of every marketing effort you take. Every social post, every product/service you create, everything comes from the feedback and insights you get from your readers. I'm in the middle of building this out! 😊

@wolfgangsmyname Building that email list is key, man. It’s like gold in the digital world. How's your approach working out?

Kim is one of the founding members of my Email Creator Program. Building an email-based creator business will make everything easier for you eventually. And you will make more money than with direct outreach and social media marketing alone. • Knowing exactly what your fans want and need • Nailing your social media content strategy • Effortless product and service creation If you are interested in this kind of business, shoot me a DM! Let's talk it through.

@UpliftandMend Thank you so much, Kim!! I'm grateful to have you as a client and friend! 🙏

I switched my old Bullet Journal from last year to the new one over the holidays. This was a perfect moment to set new intentions, and revise previous ones. I'm not a fan of new year's resolutions. They mostly don't work. Instead, I set a few purposeful intentions every year, and refine them over time when working with my journaling practice. An intention is a commitment to a process, like bullet journaling, daily writing and content publishing, or building your whole business. It's important to know your purpose, one that you value. We can't control outcomes, but we can stick to the process—and control it that way. Goals become fluid when you start thinking like that. There is no end to reach. It always continues. It's worth thinking about a few, or even one, intention for the new year. I just did. Be intentional. Wolfgang

Breathing into the belly has saved my life numerous times. During moments of panic, your breath becomes your anchor.

I think it's a good thing. Maybe people will wake up even more that depending on social platforms for doing business is just too risky... I saw so many get discouraged, and quit over the last 2.5 years, this is inevitable. But we're still here! 💪 Btw, do you still do 30x500 work? I recently thought about it, and maybe this is also something that could help us stand out even more... Reading their minds is so powerful!

@wolfgangsmyname 💯it may no longer all in one place, and require a more nuanced approach, but maybe it’s a good thing? It will defo discourage some types.

Today marks my 200th day of posting on X and LinkedIn, yet I just noticed a loss of nearly 100 followers here! My content strategy needs a shift. I'm now offering high-ticket services and want to focus on selling them. I'll also document this journey. Let's see how relevant X becomes in this new adventure.

"X is dead. LinkedIn is dead. YouTube is dead. Instagram is dead." Which platform will be next? This constant uncertainty highlights our businesses' over-reliance on social platforms.

@backtosenses Solid point, Anna! I think if you have a strong message and mission, you will be able to sell your offer anywhere. Adaption is a skill by itself 👍

@wolfgangsmyname I think this is the whole point these days: we need to be in part data driven and in part- intuition driven (still data, just different). And hone the antifragility skills 💪

@emiltholander @backtosenses I think, no platform is dead. They're changing all the time. You can find your tribe everywhere, but you have to consider the platform's rules. Let's find out!

@backtosenses @wolfgangsmyname Interesting. I've been hearing LI is pretty much dead. I don't know what to believe though, as I don't know what happens in the background.

@backtosenses Yeah, it's changing drastically. I will find out how X can serve me on my journey.

@wolfgangsmyname Things are shifting big time & old strategies for growth no longer apply. Plenty of people fled x recently.