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Hard truths in web3: (Ambassador)
Being an ambassador often means spending more time giving honest feedback and managing expectations than just posting hype.
The projects that actually grow treat ambassadors as co-marketers who help shape the story.
Unlike Most projects who onboard too many ambassadors with zero clear strategy or guidance, who want cheerleaders, not strategic partners.
They want volume of posts but give no messaging framework or targets. The result is noise in the echo chamber with little real impact.
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