Integral Ad Science

A new chapter begins at Integral Ad Science. 🚀 Today, we welcome @LidianeJones as CEO of IAS. With deep experience across product, technology, and AI, Lidiane is well positioned to lead IAS into its next era of innovation and growth. Learn more: integralads.com/news/integral-…

⚽️ NEWS: IAS global media quality data analysis found that global invalid traffic (IVT) remained 29% above expected levels following the World Cup kickoff. Learn what this means for advertisers heading into the tournament's final matches: integralads.com/insider/unders… #MediaQuality #WorldCup #DigitalAdvertising #AdTech #AdFraud

A new chapter is underway at IAS with the arrival of @LidianeJones as CEO. IAS has long been in the business of trust. Now, as AI disrupts and reshapes the digital world, trust has never been more important. In her recent interview with @Adweek reporter @trishlaostwal, Lidiane shares her vision for accelerating innovation and advancing IAS as the trust infrastructure of the AI era. Learn more: adweek.com/agencies/integ… #MediaQuality #AI

🎧 Need some commute content? VideoWeek has you covered with exclusive panel recordings, including a fantastic chat between IAS VP of Product Marketing Mike Mathewson and Lindsay Turner, VP, Digital at @bbcstudios. Tune in around the 0:27:30 mark to hear Mike and Lindsay unpack "Why Premium Brands Still Need Premium TV." ▶️ videoweek.com/2026/07/08/vid… #MediaQuality

Lidiane Jones, two days into her new role as CEO of @integralads, told ADWEEK her early focus is positioning IAS as the ad industry’s “trust layer” as AI reshapes media through agentic bidding and chatbot-driven discovery. Read more 👉 adweek.it/4aKdIBo

The industry's benchmark for media quality is back. The 21st edition of the 𝗜𝗔𝗦 𝗠𝗲𝗱𝗶𝗮 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗥𝗲𝗽𝗼𝗿𝘁 is now available. Explore the latest global and regional benchmarks, emerging media quality trends, and actionable insights to help you make smarter advertising decisions. Get the free report here: integr.al/4p7IMRn #MediaQuality #DigitalAdvertising #AdTech #Marketing

@LidianeJones @Lisa_Utz 👏

Today is an exciting day! I am taking the baton from @Lisa_Utz as IAS' next CEO. I couldn't be more excited for the opportunity ahead.

Exclusive: @integralads has named former @bumble and @SlackHQ CEO @LidianeJones as its next CEO, succeeding @Lisa_Utz Details on @axios: axios.com/2026/07/07/ias…

We're excited to share that IAS has been shortlisted in the Best AI Solution category at the 2026 European Video Awards for 𝗜𝗔𝗦 𝗔𝗴𝗲𝗻𝘁, our AI-powered assistant that helps marketers activate campaigns faster, quickly uncover deeper insights, and optimize performance at scale. Congratulations to everyone involved, and thank you to our customers and partners for being part of the journey. Learn more: europeanvideoawards.com/shortlisted-no… #MediaQuality #EuropeanVideoAwards #CTV #VideoAdvertising #AI #AdTech #IAS

Missed #Cannes? We've got you covered. Here's the latest on the state of media, advertising, and more: integralads.com/insider/ias-hi… #MediaQuality #AdTech #IASInsider #Cannes

And we're off.🎬 IAS kicked off Cannes Lions 2026 with EVP Global Revenue Carrie Seifer on stage at the @infilliontech Cafe with @SalientMG, joined by Sarah Harms (@Roku), Emily Robinson (@tv_scientific), and moderator Katie Secret (Secret Advantage). The question: 𝗜𝘀 𝗰𝗼𝗿𝗱-𝗰𝘂𝘁𝘁𝗶𝗻𝗴 𝗰𝗼𝗺𝗶𝗻𝗴 𝗯𝗮𝗰𝗸? The panel hit on a real tension… More streaming platforms means more consumer choice. But for advertisers, it's brought fragmentation and a lack of visibility, making CTV hard to plan, buy, and measure as both an awareness and performance channel. The good news: measurement is improving, and with it, advertiser confidence that CTV drives real outcomes, not just awareness. That's exactly the gap 𝗜𝗔𝗦 𝗧𝗼𝘁𝗮𝗹 𝗧𝗩 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 is built to close, bringing linear-like content transparency to CTV with genre, rating, language, and show-level data to ensure brand suitable environments that drive performance. #MediaQuality #CTV #CannesLions #Measurement

Today, we launched 𝗜𝗔𝗦 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗖𝗼𝗻𝗻𝗲𝗰𝘁, a new transparency and optimization solution that gives publishers direct visibility into campaign quality preferences from advertisers who've chosen to share them. Available within the IAS Pulse publisher platform, Quality Connect helps publishers understand, report against, and align with advertiser campaign settings across brand safety, suitability, fraud prevention, and other media quality criteria in near real-time to drive better business outcomes. Learn more: integralads.com/insider/ias-qu… #MediaQuality #AdTech #DigitalAdvertising #Outcomes

IAS is proud to be a launch partner for @databricks' new CustomerLake, the first Agentic CDP built for the AI era, unveiled today at Data + AI Summit. With CustomerLake, marketing and data teams can use AI agents to unify customer data, automate campaigns, and personalize experiences at scale. This represents a fundamentally new approach to customer context and agentic marketing. Learn more: integralads.com/insider/ias-da… #MediaQuality #CDP #Databricks #CustomerLake #Partnership

As podcast advertising continues to grow, IAS is helping advertisers drive stronger outcomes with the clarity and control they expect across every channel. We're excited to announce the launch of pre-bid optimization for @SpotifyAds podcasts via @TheTradeDesk, with rollout to other major DSPs soon. Leveraging 𝗜𝗔𝗦 𝗖𝗼𝗻𝘁𝗲𝘅𝘁 𝗖𝗼𝗻𝘁𝗿𝗼𝗹, advertisers can now apply episode-level contextual controls before a bid is placed, bringing greater confidence, precision, and scale across Spotify podcast inventory. Learn more: integralads.com/insider/ias-ep… #MediaQuality #ProgrammaticAdvertising #PodcastAdvertising #DigitalAudio #AdTech

What does it take to successfully pivot from corporate executive to PE-backed CEO? To answer that question, @HarvardBiz analyzed five years of data across senior executives, CEOs, and investors. Among the selected leaders featured: IAS CEO Lisa Utzschneider. The key to success? A clear operational philosophy: “clarity on your role is what builds trust, empowers teams, enables speed, and creates value.” Read the full interview with Lisa and other executive leaders here: integr.al/4uuADru #Leadership #Growth #ExecutiveSpotlight

CTV promises the best of both worlds: the storytelling power of linear TV with the precision of digital. The reality? Channel fragmentation and content transparency are still getting in the way. At Cannes, IAS is joining industry leaders aboard the @AdExchanger & @Equativ Yacht for "Sailing Through CTV Chaos", an executive panel that will tackle these challenges head-on. 🎙️ Lynne Johnson, Senior Director, Content & Community, @AdExchanger (Moderator) 🎙️ Meredith Goldman, Director of Media Enablement, @AmazonAds 🎙️ Marcy Greenberger, CIO, Universal McCann 🎙️ Carrie Seifer, EVP Global Revenue, Integral Ad Science Stay tuned throughout Cannes week for hot takes from our sessions. @Cannes_Lions | #CTV #CTVadvertising

Digital audio is on a growth trajectory. U.S. adults will spend nearly 90 minutes a day with digital audio in 2026, according to @EMARKETER. As the opportunity for brands in digital audio grows, IAS is now expanding its AI-driven Total Media Quality (TMQ) brand safety and suitability measurement to @YouTube Audio Ads. This expansion provides advertisers with independent, third-party transparency for their audio investments on YouTube. With this expansion, IAS is showing our commitment to being everywhere advertisers put their spend, offering trusted, advanced technology that turns media quality into an engine for growth. Learn more about scaling campaigns across the YouTube ecosystem: integralads.com/insider/ias-br… #MediaQuality #DigitalAudio #BrandSafety #MediaMeasurement #YouTubeAdvertising #AdTech

The creator economy moves at the speed of cultural moments. The brands winning aren't just moving faster, they're moving smarter. At Cannes, IAS CEO Lisa Utzschneider will moderate "Culture at Speed" at the 3CV Plage, a conversation on scaling campaigns confidently in a world where relevance is earned in real time. 🎙️ Ashley Gill, VP Brand and Content, Mars Snacking 🎙️ @_charihawkins, Olympian & TikTok Content Creator 🎙️ Moritz Bartsch, Global Head of @tiktok_us Creative Product Operations 🎙️ Lisa Utzschneider, CEO, Integral Ad Science (Moderator) Stay tuned for live updates from the 3CV Plage. #CannesLions #MediaQuality #AdTech #DigitalAdvertising #InfluencerMarketing #CreatorContent | @Cannes_Lions

One question is front and center right now: what does real performance look like in an AI-driven media landscape? IAS CEO Lisa Utzschneider will join Mastercard EVP Ranjita Iyer for "Beyond the Proxy," an exclusive session on why impressions and clicks no longer cut it in a fragmented, unpredictable landscape. Stay tuned for live updates from aboard the IAS Sonishi Yacht. Mastercard Insights & Intelligence | @Cannes_Lions #Partnership #CannesLions #CTV #MediaQuality #AdTech #AI

Media quality isn't just protection anymore. It's a growth driver. Here’s how IAS is delivering for brands at Cannes Lions and beyond: 🟩 IAS Total TV: Bringing Linear TV transparency to CTV and streaming. 🟩 IAS Social Optimization: Extending Content Block Lists to Meta Threads. 🟩 Total Media Quality: Expanding media quality measurement across TikTok's brand & performance solutions. 🟩 IAS Agent: 50% faster campaign setup. 5x faster insights. Powered by AI. Let's build your media quality growth engine together. Connect with us at Cannes: connect.integralads.com/iascannes2026?… #CannesLions #MediaQuality #DigitalAdvertising #AdTech