Integral Ad Science

The FIFA World Cup is just months away, and for marketers, the brand safety playbook starts now. IAS COO Marc Grabowski spoke with Ad Age’s Garett Sloane about what the Winter Olympics taught advertisers about navigating real-time moments on social media platforms, and how those lessons apply to the world’s biggest sporting event this summer. From analyzing video frame-by-frame at scale to redeploying spend toward higher-performing inventory, the conversation highlights a shift across the industry: brand suitability is no longer just about protection. It’s a lever for maximizing media value and reducing wasted spend. Read the full story: integr.al/4s6yHFh #BrandSafety #Performance #WorldCup2026 #MediaQuality #AdTech #IAS

IAS is proud to receive TAG Platinum status for 2026. With three certifications, IAS remains one of only 32 companies worldwide to achieve TAG’s highest designation. This recognition reflects our ongoing commitment to strengthening trust, accountability, and media quality across the digital advertising ecosystem. TAG’s Platinum status recognizes organizations that demonstrate sustained leadership in protecting the industry from threats such as fraud and malvertising while advancing higher standards for brand safety and transparency. We are committed to helping build a safer, more transparent digital media ecosystem for advertisers, publishers, and platforms worldwide. Learn more here: integr.al/4bxWAiW #MediaQuality #AdTech #Transparency #BrandSafety #DigitalAdvertising #TAG

Impressions are not meaningful if your ads appear in the wrong environment for your brand. Contextual targeting shifts the focus from keywords to content, placing ads alongside content consumers are actively engaging with and next to content that aligns with your brand. With IAS Context Control Targeting, advertisers can move beyond basic keyword matching and use advanced semantic intelligence to evaluate page-level meaning, sentiment, and emotion before a bid is placed. Explore how contextual relevance drives smarter reach, stronger engagement, and measurable performance: integr.al/4uc8ciS #MediaQuality #ContextualTargeting #AdTech #DigitalAdvertising #Performance

IAS earned a perfect score of 100 on the 2026 Human Rights Campaign Corporate Equality Index (CEI). This recognition reflects our continued commitment to fostering an inclusive workplace where everyone can contribute, grow, and succeed. The CEI is the leading U.S. benchmarking tool measuring LGBTQ+ workplace equality, evaluating corporate policies, benefits, and practices that support an inclusive environment. With this achievement, IAS joins organizations recognized for advancing equality and belonging in the workplace. We are proud to receive the 2026 Equality 100 Award from the Human Rights Campaign Foundation and remain committed to building a culture that supports our people and strengthens our #OneTeam. Learn more: integr.al/3PexooS #Equality100 #CEI #Inclusion #AdTech #BestPlacesToWork

Trust is one of the most valuable currencies in AI-generated advertising. IAS research shows 56% of consumers are concerned AI makes it easier to create deceptive content. In this environment, relevance alone is not enough. Marketers need transparency, oversight, and verification to protect brands and drive performance. Beyond improving workflows, IAS helps ensure your media investments aren’t in low-quality environments including MFA (Made-for-Advertising) sites and cluttered placements often fueled by AI-generated content. Performance today depends not only on reach, but on the quality and credibility of the environments where ads appear. See how media quality becomes your competitive advantage: integr.al/4rGXXBF #MediaQuality #ResponsibleAI #AdTech #Transparency #BrandSafety

IAS Threat Lab just uncovered Genisys: a massive generative AI ad fraud scheme that hijacked more than 25 million devices or roughly three times the population of New York City. The operation used 115 mobile apps and a "laundering layer" of nearly 500 AI-generated domains to run malicious activity in the background without user consent. Working in close partnership with @Google, IAS disrupted the threat. The collaboration led to the immediate removal of these fraudulent apps from the Play Store, and Google Play Protect now automatically disables Genisys-linked software, even if originated from outside sources. Read more here: integr.al/4rzMzHB #AdFraud #GenerativeAI #CyberSecurity #DigitalAdvertising #IAS

AI is reshaping advertising at speed. The question isn’t whether to adopt AI – it’s how to use it responsibly. In @marketingdive, IAS Chief Compliance Officer Kevin Alvero shares why responsible AI is not just an ethics conversation. It’s a business imperative for marketers. As AI powers creative, media buying, fraud prevention, and optimization, trust becomes the differentiator. Clear oversight, bias mitigation, transparency, and third-party validation help protect brand reputation, strengthen performance, and build long-term credibility and value. Responsible AI ensures innovation works for marketers, partners, and consumers alike. Read more here: integr.al/4bZReOc #AI #AdTech #MediaQuality #Innovation

How confident are you in your supply path decisions? With IAS’s Total Visibility, advertisers receive automated supply path insights and rapid exclusion recommendations directly within their workflow. Weekly pre-bid suggestions make it simple to remove low-value inventory at scale and continuously strengthen percent of spend on quality media (qCPM). The result is smarter, more transparent supply path optimization powered by automation. Learn how IAS Total Visibility is advancing SPO: integr.al/4ayKMNb #MediaQuality #AdTech #DigitalAdvertising #SupplyPath #Performance

❄️🏅 Tentpole moments like the Winter Games create intense competition for premium placements. Demand surges across the Open Web, social platforms, and Connected TV (CTV). With it comes greater exposure to low-quality impressions, ad fraud, and unsuitable adjacencies. High-impact moments require more than visibility. They require protection and performance working together. As investment flows into CTV and streaming environments, media quality becomes essential to ensuring every dollar delivers measurable value. During moments this big, every impression should drive meaningful impact. Explore how IAS helps brands stay protected and performance-focused: integr.al/4tHRCY4

Transparency and standards for AI-driven solutions are crucial for the modern advertising industry. As AI moves from a buzzword to the engine powering the future of digital media, a new reality is setting in: trust is the ultimate KPI. Today, we are proud to announce our annual recertification for ISO/IEC 42001:2023, the world’s first international standard for Artificial Intelligence Management Systems (AIMS). This isn’t just a badge; it’s a promise to our customers. integr.al/4rfH2WI #ResponsibleAI #MediaQuality #Transparency

Marketers are embracing AI. They are also approaching it with caution. In IAS’s 2026 Industry Pulse Report, 61% of media experts say they are excited about AI’s potential in digital media. At the same time, 53% cite ad adjacency to AI-generated content as a top challenge in the coming year. As generative AI scales, the question is no longer whether to use it. It’s how to ensure ads appear in safe, suitable, and transparent environments. The marketers who win in 2026 will balance opportunity with oversight. Explore the full findings in IAS’s 2026 Industry Pulse Report: integr.al/45YBRSu

IAS welcomes Bob Lord, President of Horizon Media Holdings, and Krishan Bhatia, former head of Amazon’s global advertising video business, to our new Board of Directors. Bob offers deep experience using data and advanced technology to drive customer engagement, while Krishan brings a strong track record of building and scaling global media and advertising platforms. Together, their perspectives will support IAS’s continued innovation and help advance solutions that drive outcomes for advertisers, media companies, and platforms: integralads.com/news/bob-lord-… #Advertising #MediaQuality #Board

2026 will be a pivotal moment for brands to combine the big-screen impact of CTV with increased transparency and precision to deliver outcomes more efficiently. Making the right insights accessible is the next step, which IAS Head of Product Marketing Mike Mathewson shared at the @stagwell Content Studio during #CES2026. In his interview with @HarrisPoll CEO John Gerzema, and joined by @amazon DSP’s Lauren Bernard, they explored the growing opportunities that are making CTV campaigns more precise and performant across devices and publishers. Watch the full interview: youtube.com/watch?v=NyDEhF… #MediaQuality #Advertising #CES2026

IAS Beyond Copenhagen brought together industry leaders for an afternoon of focused discussion and fresh perspectives on what it takes to drive performance in 2026. IAS experts joined leaders from @Snap, @TikTokBusiness, @OMDDanmark, @wppmedia, @tv2danmark, and more to share best practices for navigating real-time optimization opportunities and changing media landscape across social and platforms, precise measurement capabilities on CTV, and how IAS technology is unlocking new performance potential for brands. Thank you to our guest speakers, IAS leaders, and everyone who joined us. #IASBeyond #MediaQuality #Advertising

Experiment boldly and question old assumptions, but anchor every decision in strong human judgment. In his MediaBrief BRIEF26 exclusive, IAS India Country Manager Saurabh Khattar reflects on a year when the sheer speed of change broke traditional media playbooks almost overnight. As AI becomes part of day-to-day decision-making, clarity has emerged as the differentiator, with solutions like IAS Agent helping teams see what’s working, what’s wasting budget, and where ads truly have impact. Read Saurabh’s BRIEF26 reflection on the reset that reshaped media and what it means for marketers in 2026: mediabrief.com/brief26-saurab… #MediaQuality #Advertising

The Winter Games can be a gold-medal moment for marketers who compete smarter. With millions of premium viewers tuning in across streaming and social platforms, advertisers face both massive opportunity and a spike in ad fraud risk. See how marketers can turn global attention into meaningful brand impact in our Winter Games Guide: integralads.com/insider/protec… #MediaQuality #Advertising #BrandSuitability

The path to superior performance starts with capturing the right signals, agreed IAS Growth & Channel Sales SVP Parker Bohlen and @instrument's Matt Katz at the @stagwell Content Studio during #CES2026. It’s a principle exemplified by IAS’s transformation of AI-driven classification through our multimedia understanding model (MUM). With unmatched scale, IAS captures 280 billion interactions to turn signals into performance power. Watch the interview: youtube.com/watch?v=paRWJF… #Advertising #MediaQuality

What’s on the horizon for Australia’s digital landscape? IAS ANZ Country Manager Jessica Miles shared her perspective for Branding in Asia’s annual Three Trends series, reflecting on the shifts that shaped 2025 and what’s ahead. As accountability tightens, media quality comes into sharper focus, and expectations around transparency continue to rise, Jessica shares three trends to watch in 2026—plus the emoji that summed up her year. Read more: brandinginasia.com/three-trends-j… #MediaQuality #Advertising

The future of AI will be led by humans and grounded in transparency. IAS Global Agency Development SVP Liz Schiff joined @HarrisPoll's Christie Bishop at the @Stagwell Content Studio during #CES2026 to reflect on IAS’s 15+ year history with AI and the principles guiding its next chapter. The conversation explored how IAS balances continuous innovation with rigorous AI governance, enabling solutions like IAS Agent to help advertisers move faster while keeping decision-making in their control. Watch the interview: youtube.com/watch?v=86zosn… #Advertising #MediaQuality

New automated supply path insights and rapid exclusion recommendations are live in IAS’s Total Visibility. Now, advertisers can receive weekly pre-bid optimization suggestions to apply instantly and remove low-value inventory at scale. The result: an effortless way to continuously improve your percent of spend on quality media (qCPM). Learn how our industry-first Total Visibility solution is redefining supply path optimization: integralads.com/insider/unlock… #Advertising #MediaQuality