

yogeshdashrath
664 posts

@y2k156
Story creator, Writer, Growing audiobooks in India, Strategic advisor







Sharda Ugra is spot-on here: “Over the last decade, Star Sports and now Jiostar have chosen to show us the game according to how their upper management/ money men/ revenue managers see it. Not as a sport that is deeply loved, followed and played with equal passion by varied range of Indian economic, cultural, linguistic and regional demographies — each one different from the other, yet each quintessentially native. But as something to be packaged around a one-eyed view of the sport, centred around celebrity-worship and jingoism masquerading as fandom.” theindiaforum.in/society/market…













