There is a single question that occupies most good, senior marketers more than any other. They keep asking me The Question. But I cannot answer it. So I asked some CMOs what the answer to The Question is. They told me. And i wrote about it here. marketingweek.com/mark-ritson-an…
Coming home, west coast of Ireland style. From the hills of Connemara, Galway bay to the Burren #ireland#landscape#connemara#clare (maybe a click to expand?) RTs always appreciated. TIA.
It’s your first day on the job as the new brand consultant for DoggoTreats, the hottest new D2C startup in Canada.
Do you have what it takes to launch their next big campaign without getting fired?
When you’re an athlete all you identify as, is an athlete. When you retire from that, what are you? 🗣️ Bernard Dunne
We’re delighted to launch the Indeed Career Coach programme, designed to help athletes plan for life outside sport.
➡️ indeedcareercoach.ie#TalentUnleashed
.@bebornsocial does it again! looking forward to watching the other webinars in this content series. Born Social Presents... The Social-First Brand. bornsocial.co.uk/blog/the-socia…
According to CMOs the most important marketing capability for the next few years is brand strategy. I've been working in this area for 20 years for big brands. So here is my short(ish) guide to brand strategy. What it is and isn't. And how to get one. marketingweek.com/mark-ritson-br…
Overall winner:
Eva McParland (aged 14)
Is this Normal?
Pencil on paper
Eva says: "My name is Eva. I love creating art that reflects current events. I hope that through my art I can compel viewers to see these events from a different perspective."
nationalgallery.ie/art-and-artist…
📢Remember, remember the fifth of November!
Our first collaboration 'COVID CAPTURED', focuses on the work of photographer Deirdre Power who has spent months capturing #Limerickcity
🖥️:bit.ly/37M8hl
Here's a sneak peek of our first episode.
@artscouncil_ie
Who are the Top 30 most influential leaders on social media? Our Social CEO Report explores this and finds how these leaders are using their channels to elevate their corporate reputation. Click to read more
How to:
- Visualize your marketing reach
- Analyze campaign impact
- Set realistic goals with clients & executives
- Make a strong case for increasing your marketing budget
ianbarnard.ca/post/visualize…
Our Head of CSR Catherine Walsh writes in this morning's @Independent_ie on how there is now an opportunity for organisations to tell their story about what the business world is doing to help us all survive and recover from the effects of the pandemic.