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yasir
11.8K posts

yasir
@yxsiir
marketing & creative | growing brands 🤍 ex-designer for ur fav artist & brands
Chicago, IL Katılım Nisan 2020
883 Takip Edilen888 Takipçiler

$671k in 7 days
6,127 orders
51.7% returning customers
no influencers
no overproduced creatives
no brand fluff
just a tight acquisition → retention system
look at it
high repeat rate
stable order flow
revenue holding even as traffic dips
this isn’t a “viral product”
it’s structure
ads bring them in
product gets them hooked
backend keeps them buying
most people chase the first sale
the real money is in the second one
rt + comment “repeat” and i’ll break it down
(follow for dm)
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@EcomKostnchko_ wheres ur majority $$ from? im curious im running and apparel brand and meta seems to be inconsistent
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@johnhickey1970 amazing so curious, why not scale inside the ABO?
i heard a lot about consolidation, wanted to hear your take
thanks
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@HAPYxo testing in abo 15%
scale in cbo. 75%
dpa 10%
testing 500-700 ads a month
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If you're experienced at running ads / ecomm - advice is SAME.
Cost controls + Inflated Budgets ✌️
Manny Barbas@mannybarbas_
if you're new at running ads / ecomm i honestly think the most effective way for you to run your paid marketing is through the use of cost-controls with an inflated budget this is because it forces you to focus on what's important - creatives instead of playing around with budgets 15 times a day and panicking over 1 hour performance blocks
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How I Scaled My Facebook Ads to $2,000/day in profit so easily I feel like an OnlyFans model
I used to be that guy running a shit ton of highest volume campaigns.
I almost felt like a chicken with my head cut off because I was just testing so many campaigns, duplicating everything.
But every single one of those dead campaigns had the same problem: highest volume bidding.
The roller coaster was BRUTAL with highest volume:
• Scale to $2,000-$3,000/day spend ✅
• Hit crazy high revenue peaks ✅
• Wake up next morning to 2-3 Shopify notifications ❌
• ROAS drops to zero ❌
When you have a $4,000 campaign and wake up at 6 AM to only two notifications, you just know you're f*cked.
I realized I was basically relying on my human emotions and thinking capacity to try and predict performance. I'd surf scale my budget, be reactive and emotional.
Scale up when I thought it was doing good, pull back when I thought it was doing bad.
There's a much better way...
Enter: Cost Per Result Goal Bidding (Cost Caps)
This entire store generating these results is all made possible because of cost caps. Not highest volume. Cost caps.
My target cost per result on everything is $40, which relates to about a 35% margin.
My Current Setup:
• One campaign (that's it)
• 7-day click, 1-day view
• Completely broad targeting
• Cost cap at $40 CPA
• Launch new creative tests every 2-3 days
Simple as that.
Here's the secret sauce: I don't test 20-30 ads every single day anymore like I used to preach.
It's much more about QUALITY of content and having an intent behind every single ad that you test.
Quality > Quantity. Always.
The Creative Hit Rate Tracker Game Changer
I implemented a simple spreadsheet where I map out every single creative that I test:
• Variable I'm testing
• Ad concept
• Mass desire
• Avatar
• Angle
• Awareness level
Being intentional with tests = higher hit rate.
When you run cost caps AND highest volume together, they cannibalize each other.
Highest volume bids whatever it wants → gets first dibs on traffic → outbids your cost cap campaign.
I ripped the band-aid off and went all in on cost caps.
This has been the most consistent performance I've ever seen where I'm spending more, getting more sales, AND we're more profitable.
If you're doing $500-$2,000/day and struggling to scale consistently, switch to cost cap campaigns.
Shut off your highest volume campaigns completely. Give it at least a week.
36% net profit, 2K/day profit, 60K/month profit. That's almost three-quarters of a million in profit annually.
That's the setup.
Want my complete Daily Routine + Research Process breakdown?
Comment "ROUTINE" below and I'll send you:
1. My exact daily workflow
2. 25-minute research process
(make sure you’re following so I can DM you)
Anthony Camacho@avcanthony_
What’s Your Biggest Challenge in E-Commerce Right Now? Let’s help each other out. Drop your biggest struggle below, and I will share tips/resources to tackle the top-voted ones. 👇
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You can set a minimum spend on adset level
Chosen One@patfl91
@DTCMidas What do you mean with min spend in the ad set? When the budget is set on the campaign level?
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