DTC Midas

I leak everything your favorite guru wants you to pay for. No gatekeeping on this account.

@nkecom 🤝

When chatgpt image gen FIRST CAME OUT - I made this post a day later saying I felt everyone was getting it wrong (I predicted it). People were too focused on trying to replicate reality with AI - that they were overlooking the most powerful part of AI. The fact you can bring any idea to life. Anyone who has spent serious money on AI ads knows that animation ads have by far been the winning format. Not fake UGC. The reason why is because there is no benefit to AI ugc. There’s already a surplus of UGC in the market. However, there is a real lack of animation ads. Because the barrier to entry was so high before. If you read my original post, I said that was exactly what was going to happen. Now, I’m saying the exact same thing about landing pages. Yes, there is an extreme advantage to being able to generate landing pages at a 100x faster rate than before (I know this because we’ve probably made 1000 landing pages with AI). However, the real advantage is the ability to vibe-code whatever tf you want on a landing page. The kind of shit that most developers couldn’t code before now takes you a couple of prompts. The same way animation ads would have cost $1000’s before & hundreds of hours in production time - I view landing pages the same way. DO YOU FUCKING UNDERSTAND? START THINKING OUTSIDE OF THE BOX.

@nkecom @ConnerFleming13 @Meta i also found out after 8 years 😂 - lmk if it works

@DTCMidas @ConnerFleming13 @Meta spent a couple mil on fb and only clicked that button once before lol. i just refreshed now tho ty, will update

If @Meta is going to save 6 billion on forcing everyone to monthly invoicing, they should spend 1 billion on reps that are actively using their platform to give advice to other owners. Just spent 45 minutes teaching my rep why there is an auction overlap in our account.

@nkecom @ConnerFleming13 @Meta I didn’t know this before, but you can ‘reset’ your ad acc - by clicking on the top right. After that it started spending again. Nothing goes away (haven’t tested with drafts), it’s like pulling the plug and putting it back in

@DTCMidas @ConnerFleming13 @Meta happening to me too. has anyone got a fix for this ? i was told “it needs to exit learning phase”

@sim0nsniper @dtcprophet I do it differently. I stick to 1 concept per adset, mostly 3-10 ads

@DTCMidas @dtcprophet How are you guys deciding what ads to put in ad set with 30 ads? Are you designing full funnel ads for that? TOF MOF BOF and then launching? Seems logical

Moved our ad account over to a single CBO campaign and testing new ad sets with min/max 20-30 ads per ad set Performance and spend up so far and getting more/better spend distribution across ads It is much easier to manage than having an separate ABO testing campaign and a scale campaign. And Meta is obviously a better budget allocator than I am I found trying to scale between ABO and the separate scale campaign inefficient, how do I better than Meta where to add the next $500/day in budget? The more I adjust our ad account to be best built for meta's delivery models the better it does Will report back in a week or two on performance

@DTCMidas The Midas Method™

@dtcprophet Filing a tm

@alexgoughcooper Great list 🤝

@OceanNiro L

@DTCMidas everyone else saying its trash tho reddit.com/r/PPC/comments… reddit.com/r/PPC/comments…

First week running Taboola ads results are in: It’s crushing it, so time to scale. Only spending ~€700/day right now. I’m curious to see how hard we can push this channel.

@Sandra_PARTNERS Ops, cause it freed up so much time

@DTCMidas What role made the biggest difference for you?

This is the exact team structure behind our €1M+ / month ecom brand. Growth: - Head of Growth - Growth Intern - Creator Intern - Freelance Google Ads specialist - Freelance Email marketer - Ads uploader Creative: - Head of Creative - 3 Freelance creative strategists - 1 Freelance videographer - 5 Video editors - 3 Designers Operations - Ops, Supply & Ecom Manager - Ops VA Customer Support - Customer Support Manager - 8 Customer Support Reps + founders We don’t really work with any big agencies. Customer support is biggest because happy customers = repeat purchases.

@GunnarGunt56716 No, I just use the brand domain

@DTCMidas hey man, do you run advertorials on different domain?

- Claude for scriptwriting - ChatGPT for prompting images - Gemini for image gen - Kling 3.0 (Higgsfield) for image > video - Elevenlabs for voiceover - Put everything togheter in an editing tool

@HarelDan stop reacting with slop

@DTCMidas tested this exact playbook last year with my ecom store. hit $82k in 30 days after changing angles. the key was making each angle feel like a different product solving a unique pain. which angle usually works best for you?

This is how you should test your product. Come up with 4 different angles for your product. For each angle, make 3 different ads. Either videos or statics, you can also mix them, doesn’t really matter. Create a generic landing page. Set up a CBO with 4 adsets (1 per angle) and add 3 ads per adset. Budget: minimum $100. If your AOV > $50, go higher or let it run longer. Let it run for at least 3 days but preferably 7 days. Then check which angle performed best. If none of the angles show traction → rinse and repeat with 4 new angles. If one angle shows traction → double down on it. Create 4 new adsets with different concepts based on that winning angle. Rewrite your landing page to match this angle. Execute this process well, with strong creative and research-backed copy, and you can scale one product to $100K/month.

@ecomvitto i graduated already

@DTCMidas hey Midas do you go to college?

@moharzi12 you won’t be profitable every day, that’s just the game. Probably better to consolidate into 1 cbo

@DTCMidas Hi, I’m running 2–3k/day with several small-budget CBOs (100–350/day). Would combining them into one CBO help stabilize results and scale faster? Some days I break even, other days I hit 30% margin it’s unpredictable.

Full AI animation ads are top spenders in multiple campaigns right now. They’re beating: - Winners that have been running for months - Highly produced, expensive videos - Long VSLs with multiple creators I don’t particularly like this. It’s less defensible because competitors can replicate AI ads way easier than real creator content. But the data doesn’t lie. And I won’t go against data. The real defensibility here is volume. It takes time to make these AI animation concepts actually look good. Most brands won’t put in the effort to produce them at scale. If you haven’t tried this format yet, I highly recommend it. Also need to give a shoutout to @frankyecom - his method really leveled up the quality of our output for these ads.

@Willojmr At this ss spend like €60

@DTCMidas At what budget?

New store Launched ads at midnight First order within minutes Lets run it upppp

@maxwellcopy 🤝🤝🤝

My agency was doing $250k/mo before I graduated college. By the time I graduated, I had 50 team members and a 3.8 GPA. And I did it all while being in a frat and socializing (partying) every weekend. People always ask me how I managed everything. Tbh, it wasn’t that complicated. Literally I just cut out everything that wasn’t work, school, or gym during the week. During the week, I was locked tf in… people did not see me unless I was in class. Wake up. Work. Class. Work. Gym. Sleep. Repeat. I optimized my schedule around my work. I always scheduled my classes at 2pm or later. Then I would work every day 5am-2pm in my bedroom before heading to class. That’s a 9 hour day already… Then, I would work through my classes as well inside Slack doing quick tasks while listening to the professor. Yes, if I dropped out I probably could have made more money faster (we have doubled in size since I graduated 9 months ago)… But I wouldn’t take it back for the world. My best memories and friends were made at school. I have 50+ years in business. I can make up the “lost” time.

@katie_cflow thisss 😂😂😂

@DTCMidas We tested claymation style AI ads last week as a joke and they outperformed our entire creative library by 2x. I literally couldn't explain it to my team with a straight face. "yeah so the clay blob ad is our new hero creative now" 😂

@six6sais doesn’t matter, it’s the same

@DTCMidas Whats the reasoning with gemini > higgsfield for image gen if they both have the same nanobanans, js curious

@ShivaV52 @Outscaler 🤝

@DTCMidas @Outscaler Yes please share a launch strategy. Like 0-1000 sales for eg