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I leak everything your favorite guru wants you to pay for. No gatekeeping on this account.
sam@samvctt
@DTCMidas dont leak tha method
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DTC Midas
4K posts
DTC Midas
@DTCMidas
Day trading ad budgets 🥱 - Ecom operator sharing what works (and doesn’t)
trenches Katılım Aralık 2024
479 Takip Edilen14K Takipçiler
@DTCMidas How do you decide if the long form copy of native ads will go to advertorial or listicle?
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@DTCMidas Which CS tool would you recommend for a small Shopify shop just starting out?
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1 month in
Hit 6 figs which is nice but nothing impressive yet
Also having some stock and product issues
Good signs:
First retention orders are already coming in, don't even have post-purchase flows set up 🤦♂️
That gave us conviction to lower our target nc roas and scale at break-even now
Will wait for 3 months to get better LTV data before dropping efficiency targets further
Also found a new offer that performs better, will continue testing this as this is one of the biggest levers
Next up to scale further:
- 10x on the angles, formats and lp’s that are already working
- Add middle and bottom of funnel ads - missing this right now
- Setup proper flows in Klaviyo
- Launch Google Ads
DTC Midas@DTCMidas
10 days in Scaling steadily and first order profitable 2 angles performing really well Next up to scale further: - Make more creative around those 2 angles - Build dedicated LPs for each angle (right now all traffic goes to 1 generic LP) - Test different offers (gonna test 2 new offers against the current one - which is a simple bundle stack)
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UPDATE: I threw an old winning ad back on after this advice on just £10 a day as a cheap test
And 2 preorders!!
If I didn’t ask this question I would have genuinely left my ads turned off till we restocked
Time to scale the ad spend back up!
Ka-ching 🙏
DTC Midas@DTCMidas
Keep running and use it to your advantage, here’s an example. Switch “1 day” to when you actually ship.
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@ecommercedon just copy paste image to Claude > prompt it to make a custom Shopify liquid section > paste onto your product page
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Keep running and use it to your advantage, here’s an example.
Switch “1 day” to when you actually ship.
CJ@adsurgeon
Would you guys keep running ads to a preorder page when out of stock? Or is this just going to fuck the pixel data?
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@DTCMidas What's the version when the restock is in 2-3 weeks?
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@adsurgeon Nah - first just keep running and see how it performs. No need to make these assumptions
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Quick extra ones
Would we lower the ad spend as a discounted product + preorder not being an impulse buy assuming lower ROAS there maybe even a loss till we restock, which I’m fine with
And should we tailor creatives toward preorders or run the normal ones that was working for us before?
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Most media buyers looking at this would turn off the top spending ad because the CPA is the highest.
Anze Markovic | Performance Creative@anzedetn
What is a banger ad? Is it over 50k of adspend? Over 100k? Or more? This concept [J12] spent 1.4 million🚀 You can say it is a banger😅 Creative style was Performance UGC, where we create a mashup in the first 10 seconds, then a single-person explanation.
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@fractalarb If I do deeper creative analysis I do use them, but not for day to day media buying
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@DTCMidas Awesome setup, Just curious don't find CTR or Hook/Hold Rates worthy of this setup? Thanks
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New brand is now at $50k/week.
Here are the weekly stats:
- $53k revenue
- $38k on ads
- $30k mrr added
- $5k ai credits burned
- $0 profits
Looks like ecom is still dead.
$200k/month biz & nothing to show for it.
Nabeal Khan@nkecom
Ecom is so dead man. New brand is now at $8.5k daily rev, but we’ve barely made any profits. Stats: - $5.5k ad spend - $8.5k revenue - 1.54 ncROAS - $4k MRR accumulated - $200 profit What’s the point in running an ecom business for 2.5% margins?
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@The10XCFO yes true, post purchase doesn’t effect cac in the same way
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@DTCMidas There are some cases where AOV up can be decoupled from higher CAC especially via post-puchase upsells and subscription unlocks vs raw price hike.
But generally bundles can lead to longer sales cycles if not mitigated otherwise...
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This doesn’t work as simply as “increase AOV and keep CAC low.”
Sounds great in theory, I’ve almost never seen it work in practice.
In most cases, when you increase AOV, your CAC also rises.
Yes, higher AOV can decrease your payback period, which is great.
But it also has tradeoffs when scaling, as your audience size gets smaller at higher aovs
This is why you can’t look at metrics in isolation.
Not saying you’re doing that here, but it’s a critical reminder.
Sarah Carusona@sarah_carusona
Everyone talks about CAC:LTV. Almost no one operationalizes it. And actually it's not just CAC vs. LTV. It's really... → First purchase contribution margin → Payback period → LTV Margin / CAC ratio Figuring out the math is one thing. (Comment below and I'll drop a quick tool you can use.) But figuring out how to actually move these numbers is another. You've got 3 levers: 1. 𝐚𝐌𝐄𝐑: Hyper focus on new AOV and CAC efficiency. Get customers to spend more on the first purchase while keeping CAC low. More dollars in your pocket, same ad spend out. 2. 𝐂𝐨𝐬𝐭 𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞: Closely tied to the above. Price testing and bundling improve margins. Negotiating lower COGs or reducing shipping does too. Every dollar saved here improves first purchase contribution without touching ad spend. 3. 𝐋𝐓𝐕 The hardest to move, but the highest ceiling. Some of your LTV potential is baked into your product. But the first 90 days after purchase? That's your marketing window. Focus acquisition on products with the best LTV potential and build lifecycle flows around those cohorts. There is a clear strategy behind every number. The hard part isn't the math. It's aligning and prioritizing your team to execute on all three levers at the same time, at the highest level. Do that? You've got a real formula for scale 🚀
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@Tiaan_191 post purchase upsells doesnt have this effect - I’m talking about (pre) purchase aov optimization
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@DTCMidas Is this due to pixel optimisation and metas algorithm changing?
Because a post purchase should not affect CAC assuming front end offer stays the same. Unless i messes with Metas targeting
Which you can possibly try to code out with some pixel magic
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