Gabriella Mitchell

‘#BookTok opened the world up to me’: We went inside the minds – and living rooms – of the young book lovers reshaping the way we read... HUGE thank you to brilliant BookTokkers Holly, Tolu, Callum, Ramlah, Kerrie, Hali, Emily, Meg and Coco 💕 penguin.co.uk/articles/2022/…

If you haven't yet, check out @ChiThukral's amazing @Adweek article about Instagram changes! We love you, Chi! #PopChat adweek.com/social-marketi…

📣 Creator Updates 📣 We want Instagram to be the best place for creators to make a living doing what they love. To deliver on this goal, we have some exciting updates in these key areas coming soon: - IG Creator Marketplace - Reels - NFTs - No Fees about.fb.com/news/2022/06/t…

"TikTok continues to expand its audience and engagement levels at a furious rate. That alone will pull significant ad dollars into the creator economy regardless of the wider economic environment." 📈 Learn more from @BusinessInsider: businessinsider.com/tiktok-growth-…

NFTs, video games and virtual experiences are giving fashion businesses new tools to build the fantasy around their brands and products. bit.ly/37LW6Ic

NFTs on Instagram 🎉 This week we’re beginning to test digital collectibles with a handful of US creators and collectors who will be able to share NFTs on Instagram. There will be no fees associated with posting or sharing a digital collectible on IG. See you next week! ✌🏼

Read more about the innovative strategies from luxury brands on the blog: bit.ly/3L6FBVX

.@Discord The invite-only social media platform has become a way to create hype and find audiences for NFT projects. It’s the latest gateway for brands including Adidas and Gucci to enter the metaverse. voguebusiness.com/technology/how…

“When we’re digging through the data of what people are searching for, it’s not things that they did, it’s things they’re dreaming about for the future,” says Larkin Brown, Head of Core Research at @Pinterest bit.ly/3qHQLZ2

TikTok says that brand linkage and recall increase 8x when distinctive brand sounds are leveraged in ads socialmediatoday.com/news/tiktok-sh…

Instagram's Chief Outlines the Key Areas of Focus for the App in 2022 socialmediatoday.com/news/instagram…

TikTok is testing a ‘repost’ feature 9to5mac.com/2021/12/20/tik…

NFTs? The Metaverse? What are your predictions for social media in 2022? We spoke to experts from @VCCP , @Jellyfish and @RestoreDigital about which trends we are likely to see in the coming year. #SocialMedia #Predictions #Advertising #Marketing thedrum.com/news/2021/12/1…

Learn the five best practices for marketing to Gen Z and beyond and adopt the key tactics to drive engagement and conversions with each generation. Read more on the blog: bit.ly/3hUM5KT

Some of the best brand/creator campaigns of the year socialmediatoday.com/news/tiktok-sh…

The Global Anti-Social Media Policy is a grand title for a high-stakes marketing decision by British cosmetics brand @LushLtd. It’s the name of a new pledge by the brand to stop posting on four major platforms. voguebusiness.com/consumers/lush…

As stores play a more supporting role to online shopping, the two primary channels — e-commerce and social commerce — should work together to drive more sales. @DeptAgency voguebusiness.com/consumers/how-…