Keep Onboard

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Keep Onboard

Keep Onboard

@keeponboard

Dashboards are for losers, CRMs are relics of old, let’s hit onboarding, retention and churn prevention targets, and do that while the iron's hot! 🔥

Entrou em Nisan 2026
32 Seguindo9 Seguidores
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Mark Pekel 🇸🇪
Mark Pekel 🇸🇪@markpekel·
Churn, churn, churn ☠️Ho, why do they churn? For most companies, it's the biggest question out there. Let me share with you something that you might disagree with: A thread...
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Keep Onboard@keeponboard·
@markpekel @X I'll start from mine, the no dashboard needed. Your dashboard is a thing of old, a way to aggregate data, not to act on it.
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Mark Pekel 🇸🇪
Mark Pekel 🇸🇪@markpekel·
Builders/Indie Hackers/Founders/and Startup people of @X! What's your 1-feature that brings them back for more?
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Mark Pekel 🇸🇪
Mark Pekel 🇸🇪@markpekel·
What's the difference between X and LinkedIn? In one sentence, the conversations. 📉On LinkedIn >> Change your title to founder. >> Lose your ability to communicate with people via messages. 📈On @X >> Change your title to founder >> Suddenly talking to people via Chat prints $$'s.
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Mark Pekel 🇸🇪
Mark Pekel 🇸🇪@markpekel·
When I leaned down to collect my dog's "morning deposit" on my neighbor's grass today, I realized... Most SaaS teams in startups, solo founders, and builders, treat onboarding like a checklist. ✅✅☑️☑️☑️ That's wrong, and it's killing onboarding my friends. You see, I don't know where my dog will “powder his nose” next, but I have to give him some options and make sure he does it, because the alternative is landing on my carpet. So we go on a walk. Onboarding, on a high level, is actually "retention negotiation." Or in this context, taking your customers/users… on a walk. The window is usually the first 7-days, although those who miss day 1 tend not to progress. Now let's ask the real question here. What do you want to see on those 7 days? Day 1 → Can they import their data while reaching an aha moment, and do that without rage-quitting? Old yeller calls it, the firehose moment. 🐕‍🦺 Day 3 → Do they see their first “holy shit this works” moment? At this point, Lassie "Wow," should I come home? 🏡 Day 7 → Can they explain your product to their team? And B-i-n-g-o was his name... o. 🐶 Miss any of these is embarrassing, like forgetting to take that little plastic poo bag. My neighbor didn't like that.
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Mark Pekel 🇸🇪
Mark Pekel 🇸🇪@markpekel·
Hey @X👋 Looking to #connect with fellow founders, startups, builders and indie hackers. If you're into: 🎤 Building in public 🛠️ Building a SaaS 📷 Indie hacking 💡 Figuring out big problems 🚀Shipping side projects Drop a "Hi 🙋‍♂️
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Keep Onboard@keeponboard·
RT @markpekel: Founders/Builder/Startups. Remember Hick's Law & the Paradox of Choice. — More visible options = slower decisions, more aba…
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Mark Pekel 🇸🇪
Mark Pekel 🇸🇪@markpekel·
If Claude hands me one more "Honestly," I swear to god...
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Mark Pekel 🇸🇪
Mark Pekel 🇸🇪@markpekel·
There was a time when founders and devs looked down on marketers. Oh, how times have changed 😆
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Mark Pekel 🇸🇪
Mark Pekel 🇸🇪@markpekel·
Trying to solve a problem your ICP is having? Do you think you're taking it seriously? Are you ready to find out? In 1927, 29 scientists walked into a room in Brussels. Seventeen of them were Nobel Prize winners or would become one. ​ The photo is from the 5th Solvay Conference.
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Mark Pekel 🇸🇪
Mark Pekel 🇸🇪@markpekel·
Seriously, this is how balancing product work and distribution feels like.
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Mark Pekel 🇸🇪
Mark Pekel 🇸🇪@markpekel·
Asking all founders, builders and start-up people on @X What kills product building momentum? Is it: 🥱 Being overworked over a product nobody uses? 😬 Going on customer calls that are not closing? 🤔 Trying to identify why custmers are not onboarding? 😨 Getting overwhelmed from customers, chruning? 😓 Doubting yourself, fixing things nobody asked for? My product works on these issues, would love your take and additional directions. not selling anything, just asking.
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Mark Pekel 🇸🇪
Mark Pekel 🇸🇪@markpekel·
So, you're still looking on that moat, are you? Here, I'll help you find the only defensible one... It starts with a D, ends with an N. 1 word, 12 letters. And no, it's not: - Deactivation. - Decapitation. - Decongestion. - Deliberation. - Depreciation. - Or disinfection. You're all over the place...
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Mark Pekel 🇸🇪
Mark Pekel 🇸🇪@markpekel·
What do you say about this slogan for @keeponboard? "Dashboards are for losers, CRMs are relics of old, let’s hit onboarding, retention and churn prevention targets, and do that while the iron's hot! 🔥" I want to give it ye olde viking + pirate vibe.
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Mark Pekel 🇸🇪
Mark Pekel 🇸🇪@markpekel·
@KMraza786 @X I'm building @keeponboard, an agentic onboarding, retention, and churn prevention platform, for builders and founders, surfacing and resolving issues without looking for them.
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Rohan Paul
Rohan Paul@rohanpaul_ai·
Peter Steinberger, creator of OpenClaw: The real failure of agentic workflows comes when people remove themselves too early and expect quality without human taste in the loop. Strong output needs vision + steering + the right questions.
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