Michael @ Upstack Data
3.7K posts

Michael @ Upstack Data
@michael_upstack
Founder @ Upstack Data | Driving 7 & 8-Fig Growth for Brands through Advanced Visitor Tracking & Identity Resolution | Generated Millions in Recovered Revenue
Miami, FL Entrou em Eylül 2023
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@codyschneiderxx Has anyone tried vibe coding a hyros competitor yet?
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AI just built this paid ads KPI dashboard in 5 minutes
it has Facebook ads, Google Ads, and LinkedIn Ads as data sources and it combines these into the same charts
if you're not using an AI analyst to understand the biology of your business at a cellular level so it can grow faster, please read this so I can sleep at night
here's how to do this
so first you need to build a data pipeline and a data warehouse for this
if you try to call this data directly from the APIs, you'll run into:
- rate limits
- pagination truncation
- context limit bloat
the only way to get accurate data is through a pipeline and a warehouse
there is no other way I’ve tried
anyone saying something different is fleecing you
once you have this set up, you need to build the underlying ontology or semantic layer for the data so your AI agent knows how to interact with it
for example, Facebook Ads alone has 42 tables and hundreds of columns of data in each of those tables
you need to map that data source and then map it to the other data sources as well
once you've done this, your agent can now build anything with this data
or if you don't want to build this
the app is called graphed .com
it's an AI data analyst for growth teams
unify all your sales, marketing, CX and product data sources in about five minutes
10 minutes later build dashboards, reports, ask your data questions, or use the Graphed MCP to build with your live data anywhere
get started for free at graphed .com
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@iamshaanarora @DTC_Direct_ ok, but also she did stick her head in an oven
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For those who are stuck figuring out which route to take:
"I saw my life branching out before me like the green fig tree in the story.
From the tip of every branch, like a fat purple fig, a wonderful future beckoned and winked.
One fig was a husband and a happy home and children, and another fig was a famous poet and another fig was a brilliant professor, and another fig was Ee Gee, the amazing editor, and another fig was Europe and Africa and South America, and another fig was Constantin and Socrates and Attila and a pack of other lovers with queer names and offbeat professions, and another fig was an Olympic lady crew champion, and beyond and above these figs were many more figs I couldn't quite make out.
I saw myself sitting in the crotch of this fig tree, starving to death, just because I couldn't make up my mind which of the figs I would choose.
I wanted each and every one of them, but choosing one meant losing all the rest, and, as I sat there, unable to decide, the figs began to wrinkle and go black, and, one by one, they plopped to the ground at my feet."
- Sylvia Plath

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I'm so fed up with email SaaS. Not ESPs, but the SaaS that claims to help them. Identity resolution, inbox placement, etc.
I've done some tests with our bigger brands recently and plan to do a pretty big "expose" email in my newsletter soon.
I suspect it will save brands 5 or 6 figures in the next year. For some maybe even 7.
I'm a little worried from a legal POV so need to gameplan how to do this properly. @RobertFreundLaw curious on your thoughts here.
Stay tuned, it's almost done. Will be a spicy one ;)
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@ToriiRowe Might be able to refer you someone that can help
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"For everyone who asks receives, and he who seeks finds, and to him who knocks it will be opened."
Bible 365@Bible365_
Jesus said, "Keep on asking, and you will receive what you ask for. Keep on seeking and you will find. Keep on knocking and the door will be opened to you." Matthew 7:7
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you need to audit the raw data + events manager to see why and what is happening.
look at breakdowns on fbc and othe match keys across the funnel compared to your traffic distribution. compare purchase event counts to shopify.
also do a site audit of the pixel
if you want a set of eyes on it, Im happy to take a look
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