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Building a bold brand is one of the most important parts of growing a startup in the age of AI slop.
That’s how @torq_io became one of the fastest companies in their space.
Because they took a big risk with their branding.
Torq didn’t brand like a normal cybersecurity company. They used skulls, fire, lasers, and monster trucks while everyone else stuck to blue logos and stock photos.
They literally brought a monster truck to conferences. Their booths felt more like a concert than enterprise software, which made them impossible to ignore in a sea of identical vendors.
Who else is doing bold branding right now?




Torq@torq_io
🚨 BREAKING: Torq announces $140 million Series D at $1.2 billion valuation. Read the Bloomberg @business exclusive: bloom.bg/49xAevR
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