ChannelMeter / Creator Pay / Creator.Cash

Early YouTube Creators wish they’d known that viral fame fades, but building a real business lasts nyti.ms/41HQhUn

Creator content is now essential for retail media networks as brands increasingly rely on Creators to drive engagement, trust, and full-funnel performance buff.ly/jof6jq5

YouTube’s new data and breakout hits show indie animators aren’t just competing with studios—they’re redefining global entertainment with creator-led, fan-powered IP: bit.ly/4tJj2vZ

YouTube golf is leveling up as our friends @SourceMediaGrp launches a new network uniting stars like Bryson DeChambeau and Grant Horvat to package Creator content into a TV-style ad powerhouse tubefilter.com/2026/04/07/you…

Facebook launched Creator Fast Track — a guaranteed payout program to lure more Creators to the platform bit.ly/4bv805W

Universal and Virgin Music complete $775M acquisition of Downtown Music, bringing CD Baby, FUGA & more under one roof bit.ly/3MAQGUK

YouTube quietly hit $60B+ in 2025 revenue, with Creators earning roughly $22B from ad share — bigger than Netflix and proving the platform’s Creator Economy engine is real linkedin.com/posts/mralexfe…

Brian Robbins launches Big Shot Pictures to bring family animation to YouTube bit.ly/3NJ6GnO

Twitch’s Bloxfest drops nonstop Roblox action with in‑game rewards, exclusive badges and a $300K prize pool for Creators and fans alike bit.ly/4rktDMy

Live commerce is now a $22B+ industry with Whatnot leading the way as live selling goes mainstream in ecommerce bit.ly/3NDrFZj

Netflix CEO said the quiet part out loud: “YouTube is TV.” Will bigger content spend & $83B WBD deal help Netflix compete or hurt margins? bit.ly/4jUEPgs

First YouTuber campaign on the Super Bowl platform as @Salesforce taps Creator powerhouse @MrBeast to flip the Super Bowl ad playbook adweek.com/media/salesfor… cc @Benioff

Instagram head Adam Mosseri says as AI floods social feeds, real human Creators and authenticity will become more valuable than ever bit.ly/4qOQ38A

The Oscars are leaving ABC after decades and will stream exclusively on YouTube starting in 2029 bit.ly/48JIOsj

Netflix cites YouTube viewership dominance to argue its Warner Bros. Discovery acquisition isn’t a monopoly bit.ly/3MnjorP

US TikTok users make up just 10% of the global base but drive 41% of ad revenue, making them worth 4× more to advertisers than the global average bit.ly/3Mtdc1g

YouTube’s Neal Mohan Named Time CEO of the Year bit.ly/3MllNDj

Roblox dropped its first live “Creator Tournament” — eight top Creators squaring off in-person for a share of a $50,000 prize pool bit.ly/48wqCSZ

TikTok Shop smashed it this Black Friday–Cyber Monday with over $500 million in U.S. sales buff.ly/Yp0M10a

Brands are going all-in on Creators — US spending on the Creator Economy is set to hit $37 billion in 2025 bit.ly/44yl1J4