TrafficDefender

We agree! Thanks for the shout out, Rob.

Consumers expect technology to be fast and easy to use, and anything else is cause for frustration and complaints. How can you make sure critical steps in the user journey are not hindering sales by being slow at important moments? bit.ly/30GxNaT

Some #influencermarketing campaigns have been so successful that they have brought websites offline unintentionally. You must ask whether your site is prepared for the potential volume of traffic these campaigns could generate! bit.ly/36xgyrK

Walt Disney is credited with inventing queue psychology with the grand opening of Disneyland in 1955. What are some of the tricks of the trade that online businesses can take from Disneyland when designing online queuing experiences? bit.ly/3hbduI4

More traffic is usually good, but there is such a thing as too much web traffic at once. Top 5 risks of peak web traffic: bit.ly/3e8xQQu #webperf

Often when describing virtual waiting rooms or online queues, we only hear about the technical implications. However, the most important factor is the #UX, or how a virtual waiting room makes visitors feel. Read more: bit.ly/2Uv0J25

The #GrandNational is one of the busiest days of the year for #bookmakers. Through intelligent use of TrafficDefender's virtual queue, #WilliamHill protected their online sportsbook, even with 8x normal traffic levels. Read more: bit.ly/3kWz31j #gambling #egaming

Can #retailers increase #conversionrates and make more revenue per customer by using virtual queues? Spoiler: Yes they can! But it requires an understanding of queue psychology and excellent user experience to get it just right. Read more: bit.ly/3zOyM5H #CRO

The good news: There is a ton of demand for your products, and online orders are pouring in! 🥳 The bad news: You can't fulfill the orders 😣 This scenario is more common than you might think, and it can cause big headaches across a retail business. bit.ly/3uLgobF?utm_ca…

@dj_eastwood @SouthamptonFC @SFC_Foundation Sounds like a good shout David!

Making a difference 😇 The @SFC_Foundation limited edition shirt is now on sale with profits going to #SaintsFC's charity:

There is a fine line between over provisioning and under provisioning website capacity. Over provision your infrastructure and you’re wasting budget. On the other hand, there’s too much at stake to under provision your website. Read more: bit.ly/3E9AZKL

A carefully constructed online queuing experience forms an important part of #omnichannel strategy. An engaging virtual queue #UX can reinforce branding, generate hype and even collect customer data to bolster personalization. Download our free guide: bit.ly/2SP6tCX

Many online retailers only roll out a #virtualwaitingroom if they fear a big event may crash their site. However, virtual waiting rooms are also a useful tool for #conversionrateoptimization. Here’s how: bit.ly/2UKLToV #cro #marketing #ecommerce

A sudden peak in web traffic usually means bots as well as users, as people cut corners to grab limited edition items. This poses a problem when implementing a fair queue, but it's a challenge TrafficDefender's technology is well equipped to face. bit.ly/3I9S3lk

Everyone knows that overloading a website with traffic has dire consequences - Slow pages, poor #UX or even a total outage. Let's take a refresher on what actually happens 'under the hood' when your website gets overwhelmed. bit.ly/3hFZiWE #webperf #websitecapacity

T'is the season for dropping your hottest new products, as consumers look to treat their loved ones (or themselves) to the latest and greatest items. Follow these steps to ensure your next "hot drop" lives up to the hype: bit.ly/3A9mbKi #hotdrop #newrelease #marketing

Over the course of the pandemic, consumers have embraced the convenience of online retail like never before. This has made the eCommerce space more competitive than ever before. Is your retail business doing all it an to protect customer experience? bit.ly/2TTZjhW

As your eCommerce business grows, website traffic will only increase. Are you confident that your site has enough capacity to cope? You must consider peak traffic such as on #BlackFriday. But how can you safeguard this? bit.ly/3E9AZKL #BlackFriday2021 #websitecapacity

We are proud to be involved in this nationally important project, making sure everyone in England can book their #COVID19 vaccines online with no interruption to service despite huge demand! #virtualwaitingroom #NHS

Rob Sinclair, Lead Architect for the NHS website, gives a behind-the-scenes glimpse of how the National Booking Service for COVID-19 vaccinations is designed to deal with major peaks in demand. Read the blog here: digital.nhs.uk/blog/tech-talk…