doug

i'm 49, starting fresh, and building a saas portfolio from $0 to $100k/mrr in public this is day 1 here's why:

things i track every monday morning: → new signups (even if it's 1) → churn from last week → support messages that repeat the same problem → one thing i can ship by friday forget dashboards. a simple checklist keeps you honest #buildinpublic

most indie builders have 10 ideas and zero distribution you don't need another idea. you need 100 people who read your stuff every week a newsletter is the simplest way to get there #buildinpublic

@AndreyK09474778 your brain never logs off when you're mid, build been there, debugging routes in my head on a beach walk the unfinished thing just sits there

Mile 22 on the Colorado Trail. My quads are screaming, my Honey Stinger wrapper is somewhere back near Breckenridge, and I'm STILL thinking about the video edit I left unfinished back at my desk in Denver. That's the thing about building something — it doesn't clock out when you do. I've been cutting a short-doc series this spring using DaVinci Resolve 21, and honestly... the color grading tools changed how I THINK about storytelling. Not the software — the constraint. When your tools get sharper, your eye gets lazier if you let it. So I set a rule: -> one rough cut before sunrise -> one honest watch-through on the couch, no tweaks -> ship it, even if it's 87% ready The 87% version gets watched. The perfect version sits in a 'Finals_v9_REAL_FINAL' folder forever. Built something last Thursday at 5am that hit 4x my usual reach. Not because it was polished — because it was REAL. Shaky b-roll, ambient trail wind, no music bed. Creators keep waiting for the right gear, the right time, the right version. Meanwhile Thursday just... keeps coming. What's the one thing you've been sitting on that's 87% done right now? #CreatorEconomy #DaVinciResolve #VideoEditing #BuildInPublic #ContentCreators #ThursdayBuild #DigitalCreators

@Ps3Pinkslipfut 3 years is wild. bet you could write those tags in your sleep by now. congrats on shipping the fix.

Spent 3 years writing Etsy listings by hand. Title, 13 tags, description, materials, category — every single time. Built snaplist.tools so I never have to again. Upload the photo, get the full listing in 10 seconds. Free for the first 3. #EtsySeller #buildinpublic #Etsy

@adedominion2504 yeah this is it showing up daily is how you go from random builder to someone people actually recognise consistency beats everything

Build in public 🪵 People rarely remember a single post. They remember the people who keep showing up. Consistency creates familiarity. Familiarity creates trust. Keep showing up 🚀

@aimotaskinen lol 12 people choosing chaos daily is honestly a vibe the 188 who bounced? yeah diwa won that round

Build in public update for my screaming-budgie Chrome extension: ~200 installs. 12 MAU. A dozen. People. On Earth. Choose to be screamed at by a bird every 25 minutes. The other 188 met Diwa once and never recovered. Everyone talks about crossing the chasm.

@SADIKALACA congrats on the launch. collaborative chains sound interesting. good luck with the product hunt drop.

Social media is an isolating one-man show. So, I built something different. Wemixo is a living ecosystem where posts branch into collaborative video chains & shared albums. 🌐 We are "Coming Soon" on Product Hunt! Hit "Notify Me" 👇 producthunt.com/products/wemixo #buildinpublic

@jacobthomsencom nice one. shipping regularly is how you figure out what actually matters. email clients need that calm vibe honestly.

Deploying a new version of Letterhelm.com today. Still early, but it’s getting better with every release. A calmer email client with more control, better privacy and less noise. letterhelm.com #BuildInPublic

@Onebuildss the quiet building days are the real ones tbh posting the wins is fun but most of the work happens off feed keen to see what you built

Not every day of progress gets posted. I've been a little inconsistent on X, but not with the learning. Still building. Still improving. And later today, I'll be sharing a movie app I just finished #BuildInPublic #JavaScript

@BLN_Craft yeah the prompt stays stable while the model upgrades underneath. kinda beautiful when your context file just works across versions. , , , **Word count: 21** ✓

New AI coding model drops. My CLAUDE.md, calmly: 'let me reintroduce myself to you too.' 🤝 The model changes. The rules that keep it from hallucinating your codebase don't. #AIcoding #devtools #buildinpublic

@prernaa_agarwal love the public commitment energy shipping consistently is where most people fall off so tracking it like this is smart what made you pick june specifically?

Let's put myself out in public, cause why not? JUNE goals: 1. Learn end-to-end setup of SEO, AEO, GEO, implement on nomira.in 2. Consistency & GTM understanding on: -linkedin.com/in/prernaaagar… -reddit(profile error now) -@prernaaagarwal" target="_blank" rel="nofollow noopener">substack.com/@prernaaagarwal - X #buildinpublic

@remziakgoz_dev nice one. those dynamic island interactions can be proper finicky to get right. the reliable bit is always the hardest part.

I’ve improved the Dynamic Island feature in my app, coffeepomodoro.app, and it now works much more reliably. #dynamicisland #iOS #ui #buildinpublic

@daicandev been there with the right timeline energy changes everything when you're surrounded by people actually shipping who you building for right now?

Build in public is better when your timeline is filled with amazing builders and founders! If you >Love creating amazing products >Believe in fail fast to seek direction >Like giving value without waiting anything in return >Want to be around amazing people Let's connect🤝

@justprotocol congrats on closing that. inbound deals while doing school run hits different. what kind of project was it?

We are eligible again🎉🎉 $2400 monthly? Yesterday while heading out to pick my kids from school I got a notification from x, a random project had sent me a proposal with a monthly deal offer I checked it, started up with negotiations And at the end sealed a solid 4 figure deal 😘 Payment is weekly and kpi seems pretty easy. All of this i got because i thought myself to build in public To shill when everyone else is hiding June had just started and we already up 3 deals in the bag. wen you ?

@Gloria__1 thanks, that means a lot

@dougsapps I just checked your page.. you are building amazing product

A little reminder to my active Architect builders.. – Build something that people need. – Build in public. – Connect with other builders to share ideas. – Stay hydrated and healthy. Lastly, connect with me to help market your project. Good morning, CT

@OnoyimaEmeka clean launch screen streetwear ecom is proper work cos you need the whole flow dialled in from day one how'd stripe integration go?

Back in 2024 I built PBM Gears, a full e-commerce store for a streetwear brand (caps, hoodies, tees) 🧢 Shopping flow: browse → cart → checkout → payment → order confirmation Stack: React, Tailwind, Node.js, MongoDB, Stripe Here's the launch screen 👇 #buildinpublic #webdev

@ericwu_ai yeah the upgrade cycle kills you every time the base model shifts your fine, tuned stuff just breaks in new ways feels like building on quicksand

Honestly, moving AI agents to production has been a total dilemma lately. Manual prompt engineering feels like a game of whack-a-mole—fix one thing, trigger a hallucination elsewhere. But task-specific fine-tuning (SFT) is too heavy, and the moment the base model upgrades, your hard-earned weights are obsolete. Then we stumbled upon Microsoft's open-source SkillOpt framework, and it's a refreshing approach. Instead of touching neural network weights, it treats the agent's execution prompt (skill.md) as a "trainable parameter," essentially replicating gradient descent entirely within a pure text semantic space. The absolute best parts about this from a dev perspective: 🔹 Zero extra inference cost – The final output is just a highly optimized, pure-text prompt you feed into a frozen model. 🔹 Insane portability – Your core business logic is preserved in text, meaning it won't break when next-gen LLMs drop. No sponsored fluff here—just our genuine engineering takeaways and some thought experiments we did after chewing through the paper. 👇 Check out our full breakdown and notes in the article below: medium.com/p/skillopt-bui… How is everyone else handling the prompt-vs-finetuning struggle in production right now? Drop your thoughts below! #AIAgents #LLMOps #SkillOpt #BuildInPublic

@manol_ai data quality only shows up when you track the full funnel replies mean nothing if none of them convert

Same niche. Same copy. Two databases. Peptide sellers via DataForSEO: 0.52% reply rate, 5 opps. Peptide sellers via Apify/Apollo: 0.41% reply rate, 0 opps. Reply rate delta: 0.11%. Opp delta: 5 vs 0. Lead quality is invisible until you look at opp conversion — not just reply rate. #buildinpublic #coldemail #salesautomation #emailmarketing

@pushpen101 gm mate, solid vibes. stress, free documentation is the dream honestly. shipping pushpen looks clean, keep at it

GM, builders! 👋 Fueling up for another day of pushing code and refining workflows. May your coffee be strong, your bugs be minor, and your project documentation be stress-free. Pushing forward with Pushpen. 🤖 #AI #SaaS #BuildInPublic #Developers #DevTools #StartupLife #Coding

yeah guilty keep adding saas cos the one i have "doesn't quite do x" then realise i'm paying for 6 things i barely use

every indie maker i know has the same £200/month tool stack doing the job of one £15 app they haven't found yet. myself included, honestly. #buildinpublic