AdFreak

After Tony Hawk gave a vial of blood to paint Liquid Death's limited-edition skateboards, Lil Nas X and fans expressed frustration at the lack of backlash compared to his blood-infused Satan Shoes. But neither is the first to engage in "Bloodvertising." adweek.it/38kBdQV

I talked to the team behind @FreeGuyMovie's wonderfully detailed video game homage posters to learn how this celebration of decades of gaming came together: bit.ly/2X9x2F6

Grey New York, which opened a fake gun store in Manhattan in 2015 to highlight the dangers of firearms in the home, is back with an unnerving PSA in which an unboxing creator discovers his parents' gun: bit.ly/2M2VWkO

PlayStation brilliantly took over these London Underground signs: bit.ly/2UELYXo

John Lewis' annual Christmas ad is out. Does it live up to the annual anticipation? #JohnLewisadvert bit.ly/2IBP382

A stellar rivalry: @SirPatStew and @HamillHimself face off in fun new ads for @UberEats — bit.ly/3hXxviE

‘The hardest commercial I have ever edited.’ — How Nike created its split-screen masterpiece: bit.ly/3bcNwPZ (As a preview of Adweek Pro, this article is available for free until 12 pm ET today.)

Welcome to The Agency, a Twitter-based simulation game in which you—or at least the collective "you"—set out to found your first ad agency. Through a series of polls, your votes will shape this startup shop's priorities and how it adapts to adversity.

Roger Federer surprised two girls with a match after their quarantine tennis video blew up: adweek.it/39TCT3W

Here are the 5 ads nominated for Outstanding Commercial in this year's #EmmyAwards: bit.ly/30UKLOn

A CBD brand mowed this 76-acre artwork into a Kansas wheat field: adweek.it/3hyuF3R

McDonald’s Austria recycled plastic straws into swimsuits to highlight its shift to paper: adweek.it/32di8hC

LG Poland apologizes for sexist TikTok video about taking upskirt photos: adweek.it/2zw2uC5 (Lesson: Global brands have to keep an eye on these market-specific accounts.)

Looking back on Jerry Stiller's 50+ years as an advertising star: adweek.it/35NXGUe

Heinz made a ketchup jigsaw puzzle, and every single piece looks the same: adweek.it/3dkBjsc Agency: @rethinkcanada

Doctors subtly become superheroes in this inspired poster campaign: adweek.it/2SjM8Tr

Great example of agency-fueled innovation here amid the pandemic. TBWA\Helsinki created a 3D-printed handle to help you open public doors without using your hands. bit.ly/2yQz8xn

This German ad is one of the first truly funny marketing moments of the Covid-19 era: adweek.it/3btQhLP

State Farm and Kenny Mayne brilliantly faked us all out during #TheLastDance: adweek.it/2VkgSFG

10 ways brands are getting creative with their ads as quarantine stalls production: adweek.it/2xoNXHr