TechnologyAdvice Demand Gen Insights

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Natural Language Processing (NLP) is an emerging artificial intelligence tool for B2B marketers that harnesses business insights from unconstructed data, such as customers’ written or verbal responses to your product or service. Learn more about NLP: technologyadvice.com/blog/marketing…

Taken out of context, no single metrics means much. But understanding which of your marketing KPIs affect your bottom line, and how they affect one another, will help you avoid wasting time and money. Learn More: technologyadvice.com/blog/marketing… #b2b #b2bmarketing

In honor of #CybersecurityAwarenessMonth, we talked to Christopher Bray, CRO of @Aura_Protects, about how remote work has affected company security measures. Listen to the full episode now: solutions.technologyadvice.com/b2b-nation-pod… #cybersecurity #b2b #b2bmarketing

Back by popular demand, we’re hosting another DemandFest virtual event in December! Don’t miss out on a half-day event centered around marketing and demand generation with amazing B2B marketing experts in the tech industry. Claim your free ticket now! …nologyadvice.registration.goldcast.io/events/5c0f171…

B2B marketers often fail to consider buyer enablement their content marketing strategy. Here’s how to use buyer enablement overcome content overload: technologyadvice.com/blog/marketing… #b2b #buyerenablement #contentmarketing

Without good email subject lines, your email marketing efforts could go to waste! Here are 5 Email Subject Line Secrets You Must Know: technologyadvice.com/blog/marketing… #b2b #b2bmarketing #emailmarketing

Jonathon Carlson, Senior Director of Marketing at @allegosoftware , shares what messaging resonates amongst prospects and customers in the increasingly crowded and noisy sales enablement space. Listen now: solutions.technologyadvice.com/b2b-nation-pod… #b2b #b2bmarketing #salesenablement #allego

Companies that don’t have significant experience with content marketing can fall into common pitfalls that can lead to little traffic and few conversions. Don’t make these mistakes: technologyadvice.com/blog/marketing… #b2b #contentmarketing #contentstrategy

Paul Fifield, CEO of @We_are_SIA, discusses the impact that online education for go-to-market teams has on the success of your sales team on the latest episode of B2B Nation. Listen now: bit.ly/3APYAyq

Your leads need personalized attention from sales and marketing at many stages of the buying process. How are you making the buyer’s journey personal? Are you using ABM, email, or a customer-centric mentality? Let us know below 👇 #b2b #b2bmarketing #customerexperience

The pandemic has changed the way we see the B2B marketing industry. Soon, COVID marketing trends will simply be regular marketing trends embedded in the industry. Here are 7 trends that you need to know about: technologyadvice.com/blog/marketing… #b2b #b2bmarketing #marketingtrends

You can’t market to everyone; you need to focus on accounts that are most likely to convert. When you start an ABM program you’ll focus on a list of potential targets. However, you have to have intent data to further refine that list. Learn more: technologyadvice.com/blog/marketing…

Erik Newton, VP of Marketing at @MilestoneMktg, explains how B2B marketers can develop a customer-centric marketing mentality to increase retention rates and improve the customer experience. Listen now: solutions.technologyadvice.com/b2b-nation-pod… #b2b #b2bmarketing #customerexperience

Creating memorable content is one of the most important things you can do as a B2B marketer. Here are 9 Brainstorming Activities to Inspire Your Content Marketing Team: technologyadvice.com/blog/marketing… #b2b #b2bmarketing #contentmarketing

Ike Singh Kehal, CEO at @social27events, discusses the shift to online events over the last year and how to properly shift your strategy to ensure your events are successful. Listen now: solutions.technologyadvice.com/b2b-nation-pod… #b2b #b2bmarketing #virtualevent #virtualconference #webinar

The key to building a successful marketing strategy is all in the relationships you build. Here’s how you can build better relationships: technologyadvice.com/blog/marketing… #b2bmarketing #b2b #community #communitybuilding #digitalmarketing #customerexperience

This week's episode of B2B nation is Naira Perez, Digital Marketing Director at SpringHill Digital, identifies the challenges B2B marketers face when working paid social and search channels and how you can avoid them. Listen now: solutions.technologyadvice.com/b2b-nation-pod… #b2b #b2bmarketing

Enterprise SEO tools are all-in-one platforms that combine a variety of solutions to provide a single console for improving web rankings. Here are the best tools available to help you optimize your SEO strategy: technologyadvice.com/blog/marketing… #SEO #seotips #b2bmarketing

James Cuthbertson, CRO at @RelativeInsight, discusses language analytics and it's use as a search-driven tool to better understand your audience through a wider range of input. Listen to the full episode here: solutions.technologyadvice.com/b2b-nation-pod… #languageanalytics #b2b #b2bmarketing