EDAA

EDAA will be in London! @DigiMarketingWF brings together the people shaping the digital future, and EDAA is proud to join as DMWF's media partner. 💡10+ agenda, 300+ speakers 🎟 Secure your spot and enjoy 30% off with "EDAA" 📍 Excel London | May 6–7 🌐 digitalmarketing-conference.com/global/

Once we learned that third-party cookies were here to stay, we kind of stopped talking about them. But we never stopped thinking about them. In fact, they’re on our mind: triple privacy cookies, hashed brown butter cookies… Our preference?👇edaa.eu/the-cookie-con… #AprilsFool

Discover what’s next in digital advertising: ⛰️🔟🎤💡🌐🪑🗣️🤝🇧🇪 Something big is coming… and you might want to be ready! #EDAASummit2026

The Transparency and Targeting of Political Advertising (#TTPA) ensures that all paid or targeted #politicalads in the EU are clearly #labeled and provide essential information. Sensitive personal data cannot be used for targeting. Read here for more: politicalads.eu

This weekend we celebrate #InternationalWomensDay! Beyond appreciating the incredible women who make our lives better every day, we also want to give a big shoutout to the inspiring female speakers at #EDAASummit2025 and contributed their expertise and energy to the discussions

Elena Turtureanu from Adform explains at the #EDAASummit2025 how the #DSA distributes responsibilities in the advertising ecosystem. She also highlights how EDAA’s #AdChoices Icon #harmonises approaches across the industry. 👉youtu.be/zGK_A4F7XJw

Cristiana Firullo from @Cornell recognises at the #EDAASummit2025 the importance of #privacy research and #responsible data-sharing. She also highlights the need for #consent mechanisms that work in practice! Learn more from the interview: youtu.be/CYL3_1f01DQ

Claudia Canelles Quaroni from @CCIAeurope discusses at the #EDAASummit2025 how principle-based regulation can evolve alongside technological advancements to strengthen European competitiveness. Watch more: youtu.be/QvwargS-rv0 #digitaladvertising #ResponsibleAds

Johannes Schäufele from @skwschwarz discusses at the #EDAASummit2025 how European regulators are enforcing the #transparency requirements of the DSA. He emphasises the importance of clearer guidance to support #consistent application. Watch more: lnkd.in/eynr-dAQ

Happy New Year, folks! The first quarter of the 21st century has officially passed. In this time, a new digital world has emerged, with online ad spend rising from just 1% in 2000 to 80% today. Are you ready for the new you?🙌

🎉 Happy Holidays from the EDAA! Our office will be closed for the Christmas break as we switch from personalised ads to personalised holiday wishes for a few days. But we’ll be back in 2026 with the same commitment to transparency and trust. Best wishes from the EDAA Team!

David Barron from EDAA shares insights at the #EDAASummit2025 about the future of digital regulation, from the #DFA to the #DigitalOmnibus Proposal. Dave emphasises how meaningful self-regulation can bridge #regulatory gaps and enhance #accountability: youtu.be/V_M4D8UI0rE

As we look toward 2026, we are entering a world shaped by “digital entropy.” (If you don't know what this is, check our blog below!) 👉 Swipe left to discover 5 takeaways emerged from EDAA Summit 2025 help you prepare for 2026 👀Check out our Summit blog: linkedin.com/pulse/edaa-sum…

Looking to make your ads #stronger and more trustworthy? With EDAA, it’s easier than ever. Online #AdvertisingSpace becomes a place to show users who’s behind the ads and giving them the tools to make choices. Better #Transparency means happier users! 👉edaa.eu/the-advanced-a…

🎬 The #EDAASummit2025 Aftermovie is here! The ninth edition of EDAA’s Summit brought together leading voices from across the digital ecosystem to explore the evolving role of responsible personalised ads. 🎥 Relive the highlights in our aftermovie: lnkd.in/eekG9hRc

Heading to Amsterdam next week? Don’t miss the must-attend @DigiMarketingWF As one of the DMWF's media partners, we’re excited to support this definitive event, bringing together 150+ marketing and tech leaders. 🗓️ Nov 25-26 📍 Amsterdam 🔔 Register now: digitalmarketing-conference.com/europe/

An inspiring #EDAASummit2025! Across regulators, industry, and tech, we dug into the true meaning of “value exchange” and how it supports a fair digital future. Huge thanks to our speakers, participants, and platinum sponsors @amazon and @Google. Follow @EDAATweets for more!

🇺🇸 Thank you Lou Mastria for bringing the US perspective to #EDAASummit2025❗ Digital Advertising Alliance offers industry #controls & #standards that the government cannot provide yet: the global power of self-regulation! 🌎 Great wrap-up conversation w/ Ionel Năftănăilă! 😊

🔄 The #value exchange: two words, different meanings 👉 transparency & control for users, growth & revenue for publishers. Can #privacy and #personalisation coexist? Our experts say: hopefully yes❗️ 📦Another deeply complex matter upacked today at #EDAASummit2025!

🏷️ Konrad Shek shares key findings from his study on #labelling of AI-generated content globally: can a #risk-based approach adapted to advertising be the way forward? ➡️ 👉 AI in advertising: progress, challenge, or nightmare? We say #progress! Thank you Konrad & Ludovic❗️