IAB

Currently at #IAB #PublicPolicyLegalSummit, the focus turns to whether 2026 will be the year of federal privacy legislation, with discussion on consumer protection priorities, kids’ safety, AI, bipartisan momentum, and how state activity may shape what comes next.

States continue to lead on privacy as Congress debates, with 20+ laws already enacted. This #IAB #PublicPolicyLegalSummit discussion is focused on the 2026 outlook, key states to watch, emerging trends, and what it means for the digital ad ecosystem.

Happening now at #IAB #PublicPolicyLegalSummit: State AG offices share perspectives on enforcement priorities, corporate accountability, interoperability across state privacy laws, and expectations around data minimization, assessments, and opt-outs.

Which breakout are you in at the #IAB #PublicPolicyLegalSummit? A: Europe’s adtech turbulence & resilience strategies B: Turning enforcement & guidance into action C: How industry is preparing for Congress on privacy, kids & AI

Kicking off the day at #IAB #PublicPolicyLegalSummit, a Fireside Chat with Tom Kemp of @CalPrivacy on evolving privacy & ad tech regulation, coordination across state enforcers, and how companies can navigate compliance in a shifting landscape.

Day 3 of the 2026 .@iab NewFronts brought agency teams, brand marketers, and media buyers a packed slate of pitches across the ad-partner landscape. Here are three takeaways from this year’s IAB Mainstage. adweek.it/4sB1x0J

.@UPROXX closed the #IABNewFronts by illustrating how music, culture, and creator-led programming are redefining the TV experience for brands, with insights from leaders like will.i.am on how brands can tap into artist-led moments and premium content.

.@YTforBusiness highlighted its creator ecosystem, where voices like Vivian Tu, @your_rich_bff, shape culture and show how authentic partnerships can drive meaningful engagement and momentum for brands. #IABNewFronts

.@MetaforBusiness shared how its platforms are redefining modern advertising through immersive formats, creator marketing, and AI-powered tools that drive more engaging audience connections. #IABNewFronts

For the final day of #IABNewFronts 2026, @GeniusSports opened by spotlighting the “Moment Economy,” showing how brands can reach the modern “Fluid Fan” in real time through data, technology, and timing.

To wrap up the day, @Tripadvisor reveals the experience-driven trends shaping travel in 2026 and how brands can tap into them to drive measurable impact. #IABNewFronts

As consumers move seamlessly across platforms, @Channel_Factory shows how cross-channel behavior from YouTube and beyond can be turned into measurable performance outcomes for brands. #IABNewFronts

.@Anoki_Al introduces ContextIQ for live news, bringing scene- and segment-level intelligence to streaming, with leaders from @AllenMediaGroup, @LG_Ad_Solutions, @SpectrumReach, as well as @ShannanFerry on the #IABNewFronts stage

.@VDX_tv introduces the “Core Four” framework, showing how audience, experience, environment, and outcomes can bring clarity and drive more intentional, effective video advertising. #IABNewFronts

Offscript Worldwide shows how its creator-led ecosystem is helping brands reach audiences with precision, show up authentically in culture, and turn attention into measurable impact, with appearances from Kenya Barris, Zoe Spencer, and @CameronNewton. #IABNewFronts

Small businesses remain a major but underleveraged audience for brands, and Intuit SMB MediaLabs introduces a commerce media approach to reach verified decision-makers with greater relevance and impact. #IABNewFronts

What do @badbunnyfiles's halftime spectacle and modern ad infrastructure have in common? @infilliontech connects the dots at #IABNewFronts, showing how composable tech, deterministic data, and agent-native execution are reshaping performance.

.@LatiNationMedia spotlights Gen Z and Millennial Latinos as a culturally influential audience, challenging outdated assumptions and showing how brands can connect with authenticity and real impact. #IABNewFronts

As AI reshapes how campaigns are measured and optimized, @upwave introduces a new way to interact with brand insights through its AI agent, Bayes. #IABNewFronts

.@xumoplay highlights how viewers move seamlessly across streaming, FAST, and live TV, and shares how its platform helps brands connect with 60M monthly users through data, innovation, and cross-platform solutions. #IABNewFronts