IBA International

In 2026, audiences are saturated with industry comments & #AI noise. But they no longer want the smartest take – they want to know what is driving change & who is doing it! Time for B2B marketers to go beyond #ThoughtLeadership & show real-world impact: bit.ly/PR_TLP_2003

Is your #B2B brand signaling strength or just adding to the noise? Consistent, strategic content delivery is how you turn corporate narrative into industry leadership. See how we can elevate your storytelling journey to signal leadership & strength: bit.ly/PR_IBAAsset_16…

From the Disney poolside to the cutting edge of #GEO & #AEO, one thing is clear from @PRDaily Social Media Conference: 2026, is about earning belief, not just buying reach – here's their top tips to help you thrive no matter how crazy the internet gets: bit.ly/PR_Trend_1603

Calling all PR & marketing Pros! ICYMI, there’s a golden opportunity emerging. As some chase listicles & AEO to appear in AI answers while #LLMs become smarter, it’s time to start 'earning' your content placement strategy by securing earned media: bit.ly/PR_TLP_1303

#AI search engines are transforming how B2B brands are discovered, & #LinkedIn is a primary source. So, what’s the key to ensuring your brand shows up? Relevance over reach, say @semrush . Check out their playbook to boost your AI visibility: bit.ly/PR_AI_1603

As PR & marketing pros continue to chase listicles, AEO, & sponsored roundups to show up in #AI answers, there’s no time for them to notice that #LLMs are becoming smarter. It’s time to capitalize on #EarnedMedia, & put human expertise in the driving seat: bit.ly/PR_TLP_1303

As traditional PR approaches fall short of #DigitalTransformation, at IBA we have a guiding principle ‘what works in one market can succeed in many’. Find out how we do it - with our Pitch & Place strategy you can maximize leads & keep costs low: bit.ly/PR_WA_090326

Whether #Google & #Gemini will ever converge, diverge, or supersede each other is unknown. But in the short-term, they both have different ‘north stars’ - Google’s Liz Reid, VP & Head of Search, explains. @sengineland covers it all here: bit.ly/PR_Trend_090326

PR tools from monitoring to listening, are a crucial part of a #PR pro's toolkit. They bring sharper insights, stronger reporting & clearer ways to prove impact. But, according to @Cision, many aren’t taking advantage & here they explain why: bit.ly/PR_PR_090326

At IBA we pride ourselves on keeping our #clients on top of emerging trends & transforming them into credible #ThoughtLeaders. ICYMI, our new blog demonstrates our expertise by casting the industry spotlight on a pivotal year for the energy market: bit.ly/PR_TLP_0603

The #Energy & #Utilities sector is at a crossroads – from rising demand to aging infrastructure, the industry is balancing opportunity & uncertainty. Find out how we keep our clients on top of emerging trends, as we cast the spotlight on the energy market: bit.ly/PR_TLP_0603

#B2B buying isn’t an impulse decision, it’s a journey that starts before the prospect contacts your sales team. They look for third-party validation & B2B marketers to turn key influencers into company evangelists. Find out how IBA can help here: bit.ly/PR_IBAAsset_02…

Here’s the AI tightrope #X is traversing! On the one hand, X is implementing measures to combat AI bots, on the flip side, X is promoting its #GrokAi chatbot to assist post creation. It’s just the tightrope social platforms now face, say @socialmedia2day: bit.ly/PR_Trend_0203

ICYMI, February marked the start of the 2026 #B2B event season, including the #WinterOlympics. Team IBA hit the event slope to ensure its clients didn’t miss a trick or interview. And there was plenty more PR activity to ensure Team IBA topped the podium: bit.ly/PR_TLP_2702

A successful #PR campaign is only as good as the plan supporting it. Managing a campaign is not easy – from defining goals to maintaining momentum – so make sure your plan covers it all – check out @cision’s PR campaign planning checklist & stay on track: bit.ly/PR_PR_0203

February has been a podium-topping month for Team IBA! From hitting the trendjacking slopes & the start of the 2026 sporting & #B2B event calendar, to a medal-winning haul of #PR coverage, we’ve been firing on all cylinders this month: bit.ly/PR_TLP_2702

Together we can overcome the top content marketing challenge in #B2B, content creation that works! Content is key in B2B, and with our tailored content strategy, your brand message will be optimized to drive leads – start today: bit.ly/PR_IBAAsset_23…

The emergence of #AI search has shifted the #PR landscape, but some campaign measurements remain unchanged, especially foundational KPIs that hold steady for YoY measurement. Check out the non-negotiable KPIs PR pros must track in 2026 here: bit.ly/PR_PR_2302 @PRNews

The release of the #Epstein files put the mainstream media into a frenzy with more “shock horror” headlines. But with trust & readership of the MSM plummeting, our new blog questions, is industry media the only place left for readers who want real insight: bit.ly/PR_TLP_2002

#AI doesn’t read like humans – it wants immediate classification. As recent research reveals, 44% of #ChatGPT citations come from the first third of content. Time to start surfacing your substance early! bit.ly/PR_Trend_2302 @sengineland