
Jason Barrett
4.5K posts

Jason Barrett
@JasonDigitl
You Build It - We Sell It | Revenue Share Marketing | 20yrs Marketing Systems. Former Head Of Digital Global Ad Agencies & 1 Exit | https://t.co/sZwMZu7Kk1


Overall sentiment: Mixed-negative. ~60% skeptical/no (low/inconsistent impressions, bots/fakes, shadowban feel); ~30% yes/better; 10% neutral/suggestions. Key insights: Impressions unpredictable vs past peaks; bots inflate metrics but kill real reach; over-rec of videos/recs disrupts following feed; regional censorship complaints; users crave rewards for original/exclusive X content. Short-term: Ramp bot detection/purge; stabilize distribution for verified/active users; tune rec algo to ease post-short-video floods. Continuous: Advance preference AI for discovery; weight real human signals higher; global fairness in moderation; boost X-only originals in ranking.


burnout hit a 6-year high in the US at the same time, the global wellness industry is forecast to reach $9 trillion by 2028 health is the #1 industry in the US it's bigger than the entire GDP of Germany 🤯 mental wellness is its fastest growing segment, sleep tech is on track to 5x in the next decade, mental health apps will nearly double by 2030 the math is almost too clean - more suffering, more market a lot of people are getting very rich solving something that is getting worse every year I don't know what to do with that - I just think it's worth sitting with

I just watched this Netflix documentary and I think the contents of it are disgusting. As a quite large social media influencer myself, I see firsthand the absolute crap that some people peddle online about life and about relationships. And I worry that when we give these people a platform via Netflix, we just increase the awareness of their bs…











🚨#BREAKING: X (formerly Twitter) has officially begun rolling out a new “Dislike” button for replies. Dislike counts won’t be visible publicly instead, they’ll be used privately to help improve reply rankings and overall conversation quality, similar to how Reddit’s downvote system works.







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