Josh Miles

🥩“Don’t Sell the Steak—Sell the Sizzle!”🔥 Author and sales trainer, Elmer Wheeler coined this phrase almost a century ago, encouraging marketers to lean on emotions over logic when promoting their products and services. If I had to guess, this is probably where the advertising industry first co-opted the word “sizzle” or “sizzle reel” to describe a short, fast-paced, promotional video. My latest sizzle reel encompasses some of my favorite AEC and technology clients, including a few of my favorite recent projects from branding—to brand films—to photography. One of my favorite elements of a sizzle reel is the ability to incorporate different types of clients and projects into a single, mouth-watering piece. If you see something here that inspires you, let’s chat... perhaps over a sizzling, medium-rare steak. #sizzlereel #sizzle #brandind #brandfilms #photography #boldbrand

@torreydawley We should run that prompt every 90 days and document the change in effectiveness.

Hey @JoshMiles , remember the "Make my money" prompt we discussed nearly a year ago? 🙂

On assignment with @JoshMiles. Reminds me of highly underrated advice: Find yourself a ride-or-die collaborator, and then take care of each other.

Weekend hangs with my brother @JoshMiles while he’s in town. Perfect time to grab some local coffee and enjoy another fantastic designed experience from @funnel_erickass

@torreydawley 🎯This is so dead-on that I texted it to myself.

95% of the people offering Marketing services are selling the value of Marketing services. This is insane. Do they really think the Marketing Directors who control the budgets don't know the value of good Marketing services? As if they're going to waste their precious time reading some landing page while realizing, "Wow, I never knew how important Marketing is!" Understanding their effing craft is not their pain point! Their pain points are: - Lack of clarity - Lack of reliability - Lack of transparency - Lack of critical support - Lack of communication - Lack of strategic thinking - Lack of specific solutions - Lack of actually listening - Lack of responsibility - Lack of commitment - Lack of credibility It's almost always the SERVICE component that drives people nuts and causes them frustration. This applies to every professional service in every market. The major players who make the best clients see the 95% and know they're looking at amateurs who have no idea what they're actually dealing with. If they did, they'd spend all their time proving how they solve THOSE problems so the major players can continue to play to the next level with no chains holding them back. Think about your own market. Think about your own messaging. Are you stuck in that 95%? Or are you speaking EXACTLY to what quality clients with big budgets are tired of dealing with right now?

Yes ‘Cers!!!

A little weekend car meet/photo shoot with my son. Thanks to @FerrariofDenver for hosting! Shot on my #CanonR5 + my vintage #Helios lens.

@torreydawley I mean, it’s a pretty solid prompt… just waiting for that passive income

"Make my money!" This AI prompt had my wife and I laughing at dinner with @JoshMiles last evening. The funniest part? We're not that far from this being 100% serious...

@torreydawley You know it, brother.

I never talk people into starting a business. But, it’s one of the greatest joys to watch a total rock star finally take the leap. And when she happens to have @JoshMiles and me in her corner? LFG. 🚀

@torreydawley Two words: demo day 🔨

When do you feel most powerful? When do you feel most creative? When do you feel most joyful?

@LastQuake Felt like someone shook the bed! Walnut Creek, CA

#Earthquake (#sismo) possibly felt 19 sec ago in #California. Felt it? Tell us via: 📱#app" target="_blank" rel="nofollow noopener">m.emsc.eu/#app 🌐m.emsc.eu 🖥emsc-csem.org ⚠ Automatic crowdsourced detection, not seismically verified yet. More info soon!

@MattiHaapoja I’m mostly shooting for professional/corporate clients. Canon c80 / c70 for video. R5 for portraits. Mavic 3 for drone shots.

What is your main go to camera right now that you own? And what’s the majority of your work? (Weddings, internal videos, commercials, narrative, YouTube etc).

Always great to see you, bro! Next time gotta bring my wifey too!

@itschadjordan @Jeep Literally drew me to the tv

@JoshMiles @Jeep 100%. Was my favorite.

That @Jeep ad was brilliant #eventhoughmynameisford

It’s always a treat to chat with my favorite late-night DJ friend… I mean, podcast host, @EngelJones Check out our latest episode, recorded last fall. twelveminuteconvos.com/josh-miles-bui… #12minconvos Podcast

@torreydawley Only took me 48 hrs to see this 🙃 always a pleasure, sir.

Incredible dinner at one of our fave local spots with the wifey and my brother @JoshMiles Always great to have him in town.

@torreydawley @richsullivan This is why it’s so important to have a good looking assistant 🤣

@richsullivan @JoshMiles He's pretty good at making those happen...

If your profile pic is of you, when is it from? And what were you doing? Mine is from 2023. I was showing a dog of a house in Acworth, GA

@Kyle_TheUpside That’s amazing!

@JoshMiles Funny enough, I saw a video today on X of an AI granny designed to waste the time of scam callers. It might be a perfect use-case for AI.

Scammers would be far more successful if they simply toggled spellcheck on.

@torreydawley Hahahahaha

@JoshMiles The "Make me sound more like a midwit so my scams are more lifelike" AI? Yeah, probably.

@Kyle_TheUpside That’s always been my stance too…. Just struck me funnier than usual today

@JoshMiles The misspelling is intentional. They don’t want to waste their time on people smart enough to see straight through the scam. The misspelling sends people running who would never fall for it, and leaves them with the easier marks.