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Doing some research for a podcast episode.
Do you use Manual Bidding in Google Ads?
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Paid Search Podcast
629 posts
Paid Search Podcast
@PaidSearchPod
Chris Schaeffer, Certified Google Ads specialist, talks about Google Ads on a weekly podcast.
Texas เข้าร่วม Mart 2016
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@PPCGreg @CJSlattery I always start new campaigns with manual. Once conversions start to happen on a regular basis I will often test automated (max conv or tcpa) and there are plenty of times that automated bidding fails to deliver a better cost per conversion. Happens all the time.
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I haven't seen manual CPC outperform smart bidding for a nonbrand campaign in probably 5 years.
Anyone here have any recent examples where it has/does?
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Shoutout to @PaidSearchPod
On a 1.5-hour drive from Milwaukee to Madison, I searched Apple Podcasts for "Google Ads" and found my first true obsession: the Paid Search Podcast.
I listened to and studied all 150 episodes in 2 weeks when I was getting started with Google Ads.
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Constantly impressed by the @PaidSearchPod. So consistent.
When I broke into the agency space I had a 2 hour commute everyday and wanted to use that time as wisely as possible. I spent most of that time listening to @PaidSearchPod, PPCChat Round up, & @ppcrockstars.
#ppcchat
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This week on the podcast... Let's talk about SEO and how it relates to PPC. open.spotify.com/episode/7DYzQo…
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@PaidSearchPod Lovely, send us a DM when you do. We'd love to be your first follow. reddit.com/user/withsimba/
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@PaidSearchPod I think for r/ppc you'll need approval of the mods as per their rules. I am sure they'll be glad to have you do it. We will vouch for it!
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@with_simba How do I do that? Just post it and answer questions? Do I need mod approval?
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@PaidSearchPod Yes you should! Especially since you have been invoked in that thread. But in general yes, it is pretty active. May be do an AMA?
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@with_simba That ppc subreddit looks active. Maybe I should jump in on the conversations. 🤔
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SKAG vs STAG in this week's episode!
Single Keyword Ad Groups VS Single Theme Ad Groups
open.spotify.com/episode/1Z2AwB…
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@PaidSearchPod Sure thing! I just listened to your podcast episode and it clarified so much about Google Ads. I highly recommend it to anyone looking to improve their Ad strategies! 🚀
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Get your question submitted for my next Google Ads Q&A episode. Email is paidsearchpodcast@gmail.com
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Have you been away from Google Ads for 5, 10, maybe 15 years? Wondering what has changed since you've been gone?
"What Has Changed in 20 Years?" - Episode 407
open.spotify.com/episode/53mujA…
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Answering questions about budgets, impression share, and the future of Google Ads.
Episode 405 is out now! open.spotify.com/episode/5YlLv3…
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