Rachel Strella

Sometimes the fastest way to water down a strong idea is to invite too many people to improve it. Good feedback matters, but too many competing perspectives can chip away at what made the work clear to begin with. #Strella

Faking your way to thought leadership businessesgrow.com/2026/03/30/tho… via @markwschaefer

I use AI as a sounding board, not because it has better judgment than people, but because it helps me think faster. One of its most practical uses is speeding up the thinking that happens before the output. #Strella

Your reputation isn’t built on what you intend to do. It’s built on what actually gets done. tinyurl.com/SSMFollowThru #Strella

If you don’t send an update, people will create one. A quick update keeps everyone from guessing. #Strella

Your Content Marketing Survival Plan: Abandon the Attention Economy businessesgrow.com/2026/03/23/att… via @markwschaefer

There’s no shortage of marketing content. The challenge is knowing what’s actually worth reading. These are mine. What’s on your list? #Strella

Small delays happen. The real problem is when no one says anything. tinyurl.com/SSMProactiveCo… #Strella

@shaneparrish I subscribe to your newsletter where you recently released the first chapter of the book. It was so insightful, I had to purchase it!

@RachelStrella Glad you found it useful!

Reading Clear Thinking by @shaneparrish. He argues that poor decisions usually aren’t about intelligence. They are the result of four defaults: emotion, ego, social pressure and inertia. Clear thinking is about pausing long enough to choose your response.

One missed deadline rarely stands alone. It usually begins with something small: a task pushed, a status update not shared, someone assuming there’s still time. Soon timelines shift and trust erodes. Deadlines matter, but communication is what protects them. #Strella

When a rule starts affecting a home sale but isn’t actually in the governing documents, someone eventually has to ask questions. bit.ly/SSMRules

The Shape of the Thing, by @emollick open.substack.com/pub/oneusefult…

How To Make Reddit Work for Your Brand’s Marketing contentmarketinginstitute.com/content-distri… by @anngynn

Complex systems don’t fail because of effort. They fail because ownership was assumed. Clarity isn’t optional as complexity grows. It’s infrastructure. #Strella

Ten ways to create an AI-shaped career businessesgrow.com/2026/03/09/ai-… via @markwschaefer

Ambiguity feels flexible. Until it costs you time, trust, and momentum. Clarity isn’t rigidity. It’s respect. #Strella

New study suggests binge-watching and marathon reading may have hidden psychological benefits via @psypost psypost.org/new-study-sugg…

When work keeps falling through the cracks, the problem is rarely effort. More often, it is ownership that was never clearly defined. bit.ly/SSMOwnership #Strella

If you don’t define your voice, someone else will. Drift is quiet. Interpretation is risky. Brand voice isn’t marketing. It’s leadership. #Strella