

SOIC Research
174 posts

@ResearchSOIC
SOIC Intelligent Research LLP | SEBI Registered Research Analyst (Reg. No: INH000012582) | Views are personal & for education purposes | Not Investment Advice















A few months back at , we studied a unique auto ancillaries that has been consistently able to outperform the auto growth. A business whose business model who thrives on the concept that, "Its much easier and cheaper for the OEMs to make the cars look innovative that them to be actually innovative" SJS Enterprises is a quiet beneficiary of this shift sitting at the intersection of Good Products, Deep Pocket Penetration, and Rising Aesthetics. If cars are turning into lifestyle statements, SJS is the ideal proxy to this : > from decals, overlays & chrome plating → to 3D lux parts & hydrographics > from low-ASP commoditised trims → to high-margin premium surfaces This is a sustainable long term trend and just an one-off fad led by premiumisation - global & domestic. Consumers want aspirational interiors & Deep pocket penetration - once inside an OEM platform, SJS expands wallet share model-by-model and by increasing ticket size and launching more products with similar synergies This is not just a story but a reality which the company has been able to show even into the numbers by outperforming the Industry for 23 consecutive quarters. Disclaimer - not a recommendation to buy/sell youtube.com/watch?v=5Lb2ZD…

