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Sam Cole | FitXR
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Sam Cole | FitXR
@SamCole
Co-Founder & CEO @weareFitXR Not building fitness apps for the 4% with habits. Building it for everyone else
London เข้าร่วม Mart 2022
1.1K กำลังติดตาม780 ผู้ติดตาม

@Rengle820 For me that’s been VR fitness especially. 104 weeks unbroken streak as of today across my favorite apps. I can’t image NOT using it. @SamCole 🙏
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Sam Cole | FitXR รีทวีตแล้ว
Sam Cole | FitXR รีทวีตแล้ว

Every so often, another clickbait headline shows up trying to dunk on XR. It is tiring. Let’s just stick to the facts.
Horizon Worlds VR probably cost around $2 billion at most.
Start from the top. Reality Labs had around 14,000 people before. After the layoffs in January, it still has more than 10,000 people, and the core work is still going on. That includes headsets, glasses, operating systems, new hardware, foundational research, first-party content, and developer relations.
Within that, the broader Horizon-related team was probably around 2,000 people, including people working on the OS, the VR app, the mobile app, and the engine side.
If you narrow it all the way down to just the Horizon Worlds VR product, and even round up generously, call it 500 people. Then assume a very high annual cost of $1 million per person. That gets you to around $500 million a year. Over five years, that is roughly $2.5 billion.
And that old early screenshot people keep reposting was just a temporary build from an earlier stage. It was updated pretty quickly after that.
There has absolutely been real criticism of Horizon Worlds inside the industry, but in the end, that is a product problem, not some sweeping verdict on XR.
People should stop overreading it. A lot of this is just exaggerated for headlines, clicks, and engagement.
Polymarket@Polymarket
JUST IN: Meta announces they'll be shutting down the Metaverse, after pouring $80,000,000,000.00 into the project.
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So many people confusing
- ultimate goal of owning the next computing platform versus building a metaverse
- Horizon Worlds as the only version of a metaverse
- Reality Labs spend versus Horizon Worlds spend
- Horizon Worlds for all of VR
Autism Capital 🧩@AutismCapital
🚨 NEW: Meta finally pulls the plug on “The Metaverse”
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Don’t get a gym membership until your using a weights at home 3x a week
If it won't stick at home... it's not going to stick
Sam Cole | FitXR@SamCole
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.@travisk says AI will make human labor even more valuable and in-demand than ever before:
"Let's say the entire world - everything in our world - was automated, except for plumbers. You had machines making buildings - you would basically have like a thousand buildings a day."
"How valuable would those plumbers be?"
"Each and every plumber would be like LeBron. Why? Because plumbing would be the long pole in the tent to progress. You can't get those thousand buildings unless you have a plumber."
"And by the way, you'd get so much efficiency everywhere else that you'd need millions of plumbers."
"Humans [are going to] become more and more valuable because they will be the long pole in the tent to progress - and that progress is going to accelerate and get faster and more robust."
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Sam Cole | FitXR รีทวีตแล้ว

Chris Pruett’s GDC talk mainly came back to three points. I think they were fairly objective, and all of them were important.
1. XR user scale and revenue are still holding at a high level. The fact that this remained true even in a year without a new headset release is itself strong evidence that Quest has become a self-sustaining ecosystem. Many people still do not believe this. They assume layoffs or negative media coverage mean the market is falling apart. But this is exactly the reality people should be seeing more clearly right now.
2. Meta once again emphasized the pullback in first-party content. For startups, this is genuinely a positive signal. In some categories, the official effort is shrinking, but user demand is still there. That means structural opportunities are opening up.
3. Although he did not go into detail about the specs of the new device, he actually revealed quite a lot. A product aimed at older users, with a stronger preference for hand gesture interaction, and a lighter form factor. Put together, these signals are enough to show how Meta is thinking about the next stage of its product roadmap.
So if we see the current Quest phase as the first major wave of XR, then what we are in now looks more like the preparation period before the second wave. The first phase has already proven that the ecosystem can operate in a healthy way on its own. The opportunities to build companies and make money inside it are real, and they do not disappear because of outside headlines or noise. At the same time, it is also clear that major players have already entered the preparation cycle for the next generation of devices. The products just have not launched yet.
What the industry needs now is a more objective and rational view of where things stand, and to start preparing early for the next wave.
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Always the way
Still so difficult to connect the solution (exercise) when feeling like shit though
Dan Go@CoachDanGo
Before gym: Feel like shit. Maybe I should skip. After gym: Life is amazing. Let’s crush the rest of the day.
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@NathieVR @Aidan_Wolf I’ve always loved how you guys ripped the straps off Quest headsets
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Sam Cole | FitXR รีทวีตแล้ว









