Simon Delaney
462 posts

Simon Delaney
@SimonDelaney1
The line between a person and their data is not there
United Kingdom เข้าร่วม Nisan 2011
86 กำลังติดตาม199 ผู้ติดตาม

@WallStreetSilv @elonmusk I have absolutely zero idea who this woman is, or what this was about, but figured I'd find the original source material.
She's basically saying that each person can have a truth about something that might not be the truth to another person. Politics is a prime example.
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@aprildunford My friends all laugh at my green and bumpy car ...
At least I avocado
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When it comes to generating leads in B2C there's a distinct lack of originality
The default position is "copy that site"
But to truly resonate with your prospects you must find out what they really want and what concerns them most
You can do this in 2 ways:
1. Ask them - for every lead you generate call x amount and ask them why your ad resonated with them? What problem they want to solve? How urgent is it? What concerns they have?
2. Listen to them - Get call transcripts and listen to the questions your prospects ask and the concerns they have. Bang them into chatgpt and get a summary of the most often asked questions and concerns that crop up
From this tailor your ads and your landing page to the real needs and concerns your prospects have
You don't have to guess
You can speak to your prospects in a way that makes sense to them and lowers their guard
But you must get the information from them first
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What are the biggest problems companies buying leads face?
1. Knowing who to trust
How do you decide who to buy leads from? How can you guarantee the quality is going to be good?
2. Technical set up
How do you get leads into an organisation and how do you report on them? What other processes do you need alongside this? How do you remove bad data?
3. Contractual issues
How do you remove the need for multiple contractual and due diligence negotiations? If you're going to sign one contract how can you maintain visibility of all the places leads come from?
4. Returning bad data
What is bad data? How do we ensure we reject it? How do we not pollute our CRM? When do we need to reject it?
5. Predictability
How do ensure predictability of results and volume? How can we make sure that buying leads is only ever a revenue driver?
6. Compliance
How can you make sure data is collected in the compliant way that you expect? How can you make sure you are aligned with your prospects wishes?
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Partner Hype is aiming to solve these problems
And it's not just for brands buying leads...
It's also a great way for agencies and brokers to prove their transparency and impartiality to clients (and remove risk)
The future of buying leads removes the bias, guesswork and risk that's always been a part of buying leads...
We want to start under promising and over delivering
#leadgeneration #affiliatemarketing
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It can be really difficult to find good podcast guests. Everyone is in sales mode and listeners can smell it from a mile off.
We've done about 120 podcasts, half of which have guests, only about 4 of those got anything like the traction that the internal ones we do get. Purely because our number one rule is - No sales, talk completely openly and honestly and don't shy away from difficult subjects....and that's all people want.
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Most of the podcasts are interview podcasts. Everyone has the same guests. The guests say basically the same things on every pod because they know what they know + the guests ask quite predictable questions.
Now if you compare the top interview podcasts (by popularity) vs those that few have heard of, there's actually very little difference.
Yeah there are some that are objectively bad, but most are okay. And the most popular ones are also okay, nothing phenomenal.
So the success of an interview podcast comes down to
- how famous is the podcast host
- their distribution efforts
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@historyinmemes Isn't that just a cellar that someone boarded up for some reason?
About 50% of all homes in the UK have a cellar like that...with the door below the stairs. It's literally nothing unusual.
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You would think EDF had done badly out of this deal reading this article.
Hinckley is expected to produce 3250 tw in its lifetime. At the £92.50 per MW the UK govt agreed - they'll be paying them over £300 billion
theguardian.com/uk-news/2024/j…
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#FossilFriday The incredible frontal sinus of the Petralona skull - the browridge is virtually hollow!

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All B2B saas companies should run qualitative zero party data capture with email address via value exchange on their website.
Make use of the massive amount of traffic you have (but minute number of demo requests) rather than relying on 3rd party data.
And guess what? You'll get insights directly into your prospects - What problems they have. Whether your messaging is off. Whether you have the solutions people are really looking for. Get real info on how to run your ABM campaigns. Etc etc
The data is literally all there already visiting your site. You have to present a compelling reason why they give it you. That's why you need the value exchange.
I'm working on something for it
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@peeplaja Bought it a while ago, but not read it yet. Will start tonight 👍
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If you're into history, this book was amazing.
It's sublime at offering context to everything happening.
It starts with all the crusades, and goes into the roots of the age old conflicts between Christian and Muslim worlds, how what we perceive as modern era conflict really goes back 1000+ years. Vasco da Gama's voyage to India was less about spices and more about religious wars. And it brutally honest about the dark sides of the European explorations.
10/10 recommend

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Another set of pictures with @ACDublin for a showreel workshop for stage and screen with the students, led by Irish actor @SimonDelaney1 🎭
Always an amazing group of talented students involved in these projects 👏
#FrameItProductions #Videography



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This photograph shows a Native American man looking over the newly completed transcontinental railroad in Nevada in the year 1869. Let's assume the man was around forty and was born in the 1820s. The changes he must have seen are astonishing.
What this man is looking at, is the beginning of the end of the “quiet” world. Everything he knew is about to change; everything he’s known will soon be forever altered by ‘progress.’
Everywhere that railroad goes, little towns will pop up, towns will turn into cities, and small stores into companies. More trains, followed by trams, cars, motorcycles, and airplanes.

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@thogge Leave phone at home when you go anywhere with family.
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The 'hidden' class system is 100% correct. Most British people don't realise that they subconsciously ascribe everyone into a class the moment they meet them, but they'll always be able to put people into a class. Sometimes they don't need to hear them speak, just look at them.
Would be great to see any studies that have been done in it.
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How much you can tell about a person as soon as they speak a few words. The British class system is still very real. And the hidden pronunciation traps for the uninitiated - "Magdalen College" pronounced "Maudlin", "Caius" pronounced "Keys."
Warm beer, gas meters fed with coins, uninsulated drafty houses with inadequate heating.
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If you read into Venus figurines and the Catal Hoyuk site and palaeolithic society... I'd be very very surprised if this was a real person. Strange article
theguardian.com/commentisfree/…
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