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SparkLoop
1.8K posts
SparkLoop
@SparkLoopHQ
"the best way to grow and monetize your newsletter"
30+ million inboxes daily เข้าร่วม Haziran 2020
2.2K กำลังติดตาม4K ผู้ติดตาม
SparkLoop รีทวีตแล้ว
Looking for a few awesome newsletters to recommend to my audience!
Sound like a fit?
Join me on @SparkLoopHQ and let's grow faster together, for free 👇
dash.sparkloop.app/invitations/fr…
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SparkLoop รีทวีตแล้ว
If Morning Brew hired me as head of newsletter growth for 72 hours, here's exactly how I'd:
✅ drive 2M+ extra subscribers for free this year
✅ increase subscriber lifetime value by 2-3x
✅ add an extra ~$5M in revenue in 2026
... all with just one small change 👇
(you can totally steal this for your own newsletter too)
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SparkLoop รีทวีตแล้ว
The newsletter knowledge dropped at the New Media Summit was off the charts.
Couldn't make it? We got you...
Manny Reyes joined me and @JPMorinChase on the pod to pick out our top 5 "exploding brain" takeaways 👇
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SparkLoop รีทวีตแล้ว
The @SparkLoopHQ team is ready to rock the New Media Summit in ATX tomorrow.
Make sure to avoid talking to us if you really don't want to grow your newsletter audience & revenue faster this year.
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SparkLoop รีทวีตแล้ว
Forgot to share this here and now it's almost sold out 👀
Next Tuesday I'm running a free live training on how to build an Instant Payback Loop for your newsletter.
So for every $1 you put into meta ads, you immediately earn back $1+ from your new subscribers... letting you scale your newsletter growth at no (or low) cost.
Already helped a bunch of top newsletters do this and earn $10M+.
Now sharing everything I've learned so you can become a self-funding newsletter in ~90min.
Only 200 spots. I think like 20 are left.
Link below to grab yours 👇
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SparkLoop รีทวีตแล้ว
@louisnicholls_ @SparkLoopHQ sparkloop just feels unfair for creators right now. if you have an audience + aren't monetizing with paid recs, you're missing out big time.
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A creator just told me they switched to @SparkLoopHQ paid newsletter recs from boosts.
Earnings per sub grew from $0.19 to $0.72.
No biggie, right?
Wrong.
Before, they could afford to add ~1000 subs/month via meta ads.
Now they can afford *12'000+* — on the same budget.
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SparkLoop รีทวีตแล้ว
SparkLoop paid recs is on fire right now...
We paid out *27% more* to newsletter operators in Jan than the month before. And that's set to grow again in Feb.
1000s of top newsletters are earning back 50-100%+ of their meta ad spend instantly with SparkLoop.
Crazy to miss out.
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Hit some little milestones for Sportstechjobs
New subscriber records for the newsletter now at 600+/month
@SparkLoopHQ monetization idea is working and got my first $56 payout this month
Premium accounts now adding around $260
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SparkLoop รีทวีตแล้ว
Nobody *wants* to recommend another newsletter to their audience.
2 ways to change their mind:
1️⃣ Give them something they *do* want to share instead (free resource, tool etc), or...
2️⃣ Make it worth their time (pay per referred subscriber, add them to your recs widget etc)
CoolDeep Singh | Daily Email Business@cooldeep_me
@louisnicholls_ Would you like to recommend my newsletter? 🙄
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SparkLoop รีทวีตแล้ว
🚨 Every newsletter operator is doing cross-promotions wrong...
There are 3 levels to growing a high quality newsletter audience with cross-promotions (getting free shoutouts from other newsletters):
LEVEL 1️⃣: Occasionally partner up with other newsletters to give each other a shoutout
LEVEL 2️⃣: Create a free resource/tool every month and give it to a bunch of relevant newsletters to share with their audience (newsletters are desperate for cool content to share)
LEVEL 3️⃣: Same as level 2, but you offer to feature any newsletters who share your resource in your newsletter recommendations widget to new subscribers. That way, newsletters don't just get cool content to share with their audience... they actually get new subscribers too. Making them *much* more likely to promote you enthusiastically
Most newsletters are stuck on level 1: Slow, inconsistent growth
A handful make it to level 2: Consistent, mediocre growth
Nobody has cracked level 3 yet: Consistent, meaningful growth
Why?
Because they don't know level 3 exists.
But it does, and it can drive 10k+ subscribers every week for free.
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SparkLoop รีทวีตแล้ว
Holy sh*t — I think @mhp_guy is gonna drive $3M extra value for his newsletter this year with a simple hack.
When I saw the numbers in his tweet, I had to get nerdy with some napkin math 👀
If you want a quick, free way to ~2x your newsletter in 2026, steal his strategy now 👇
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SparkLoop รีทวีตแล้ว
Newsletter update: Just swapped in a fresh image for my Meta ad campaign, and conversions are already spiking. Hoping to drop subscriber acquisition costs to $1.75, fingers crossed we hit it.
Plus, I finally rolled out SparkLoop's UpScribe feature to offset the ad spend.
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SparkLoop รีทวีตแล้ว
Stop — don't spend even $1 on newsletter growth in 2026 until you can answer this question:
What do you *really* care about more...
→ acquiring engaged subscribers who will read every email?
→ or acquiring target subscribers who will want to buy something from you?
There's no wrong answer (it depends on your business model).
But the brutal, honest truth is that you can't optimize for both.
And ~95% of the newsletter operators I talk to are building wildly unprofitable businesses... because they're optimizing for the wrong kind of subscribers.
What's your answer?
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SparkLoop รีทวีตแล้ว
An obvious-but-ignored observation from working with 100s of 7- and 8-figure newsletters:
Sending more emails makes you more money.
That doesn’t mean create more content. It might just mean spreading out the same content volume across more sends.
Try it and see what happens!
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SparkLoop รีทวีตแล้ว
🚨 2026 newsletter predictions 👇
The last Letterland episode of the year has it all...
✅ spicy takes on ad networks
✅ newsletter platform wars
✅ festive santa hats
Are you ready for what 2026 is about to throw at your newsletter?
Full ep here 👇
youtu.be/OXCV18_IcSU
YouTube
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SparkLoop รีทวีตแล้ว
We've made some big changes to how paid recommendations work at @SparkLoopHQ — and lots of newsletters are now earning 50-100% more per subscriber.
If you haven't tried it in a while (or ever), now's a great time to get started and earn back most of your FB ad spend immediately
Brian Skinner@BrianMSkinner
My Sparkloop has been performing really well lately An estimated 50% of ad spend immediately back on my local newsletter I recently made a few changes to my ads, so my spend is dropping, I'm excited to see where this number lands next month.
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SparkLoop รีทวีตแล้ว
My Sparkloop has been performing really well lately
An estimated 50% of ad spend immediately back on my local newsletter
I recently made a few changes to my ads, so my spend is dropping, I'm excited to see where this number lands next month.
Brian Skinner@BrianMSkinner
Local newsletter ad spend + Sparkloop analysis In mid November I turned back on my Facebook ads for my local newsletter. A new subscriber is immediately asked by Sparkloop if they want to subscribe to another newsletter and I get paid if they do The first weekend numbers are now ready: $64 in ads for 72 signups (it was learning and CAC lowered a bit from here) I earned $30 from Sparkloop. 82% of new subscribers that weekend were through Meta Ads. So call it $24.60 earned by the ad signups. $24.60 back on $64 ad spend, which is an immediate 38% savings on my customer acquisition cost This is better than the ~20% that I had when I paused my ads in the summer. Let’s see if it holds moving forward. (And when I tried the Beehiiv boosts, it was even worse and a pain getting approval for each individually) If I want to immediately break even on ad spend, I need to sell a small product on my welcome email. Who has done this successfully in the local newsletter space?
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SparkLoop รีทวีตแล้ว
Having a social media strategy would be great for building an email list, but there are other ways, too.
What works best besides bringing your own audience are:
1. Meta Ads
2. Newsletter Ads
3. Newsletter Referrals/Co-registration
Having a small team, we lean into the third one via @SparkLoopHQ. You can start as low as $100/mo and set your own CPA. And the best part is you only pay for the engaged subscribers.
You can give it a try here: dash.sparkloop.app/signup?aff=40e…
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SparkLoop รีทวีตแล้ว
Every newsletter should publish a holiday gift guide.
I researched how top consumer *and* B2B newsletters are pulling in serious $$$ with gift guides and turned it into this free playbook you can steal to ship your own.
There's still time (just)!
Reply "Gift" for access 👇
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