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Today marks 2 years exactly. Today, the ADHDers win.
I thought it would take 5+ years to become bigger than my favorite podcast, but it took about 22 months.
I launched The Koerner Office as a 10 episode test 2 years ago today. Here are my download numbers:
2024: 715,025 - 60% video
2025: 11,922,878 - 81% video
2026 (so far): - 4,355,097 - 93% video
The goal is 10m long form views/downloads per month by the end of 2026.
When I launched the name was Koerner's Corner, but a subscriber emailed me the idea for the Koerner Office and I instantly fell in love.
The original idea was to be like Dave Ramsey for entrepreneurs - a live call in show - but I didn't like that concept so much.
After testing dozens of different concepts I landed on what the pod is today:
1. Riffing on business ideas.
2. Diving deep on ONE business idea or founder's story.
My process for selecting which ideas to talk about has gotten extremely strict. I have a focus group of over 6,000 people that vote on ideas and those are the ones I run with.
I no longer have to guess if a concept or idea will resonate.
The chance of someone wanting to come on the pod actually being a good fit for the pod is almost 0.
My team and I have to go out and hunt down the best guests, because they're usually people that no one has ever heard of.
I have no interest in interviewing billionaires or out of touch millionaires.
I have no interest in going broad or non-business.
I wanna find the everyday Americans out there who have uncovered an incredible, overlooked niche that makes them 5 figures per month in the first 6 months and aren't afraid to tell all - holding nothing back.
Maybe it's an app and maybe it's a line striping business. Doesn't matter.
The ideas MUST be approachable and affordable for almost anyone to start.
Anything can start as a side hustle. Any idea can be validated for very little money. Anything can scale.
The ideas MUST be backed on specific tactics as to how to start and grow them. No high level motivational fluff. I suck at that stuff anyway.
That's the ethos of the pod.
My First Million has been my favorite podcast for years - it still is! I freaking love those guys.
I will get twice as many downloads as them this month - mostly from YouTube. They are bigger than me on audio (the superior channel IMO).
My first episodes were filmed on a $15 mic and on my iPhone 12. I eventually upgraded to a Sony ZV-E10 and a Shure SM7B.
Next month I move into my $40,000 studio I had built out upstairs.
Below is the first 8 seconds of my first episode ever.
If you want to make good content, curate ideas.
If you want to make GREAT content, create ideas.
I'm glad my lack of focus has finally paid off.
Thank you for following along! Go check out The Koerner Office on YT or any podcast platform.
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