Chris Koerner

Today marks 2 years exactly. Today, the ADHDers win. I thought it would take 5+ years to become bigger than my favorite podcast, but it took about 22 months. I launched The Koerner Office as a 10 episode test 2 years ago today. Here are my download numbers: 2024: 715,025 - 60% video 2025: 11,922,878 - 81% video 2026 (so far): - 4,355,097 - 93% video The goal is 10m long form views/downloads per month by the end of 2026. When I launched the name was Koerner's Corner, but a subscriber emailed me the idea for the Koerner Office and I instantly fell in love. The original idea was to be like Dave Ramsey for entrepreneurs - a live call in show - but I didn't like that concept so much. After testing dozens of different concepts I landed on what the pod is today: 1. Riffing on business ideas. 2. Diving deep on ONE business idea or founder's story. My process for selecting which ideas to talk about has gotten extremely strict. I have a focus group of over 6,000 people that vote on ideas and those are the ones I run with. I no longer have to guess if a concept or idea will resonate. The chance of someone wanting to come on the pod actually being a good fit for the pod is almost 0. My team and I have to go out and hunt down the best guests, because they're usually people that no one has ever heard of. I have no interest in interviewing billionaires or out of touch millionaires. I have no interest in going broad or non-business. I wanna find the everyday Americans out there who have uncovered an incredible, overlooked niche that makes them 5 figures per month in the first 6 months and aren't afraid to tell all - holding nothing back. Maybe it's an app and maybe it's a line striping business. Doesn't matter. The ideas MUST be approachable and affordable for almost anyone to start. Anything can start as a side hustle. Any idea can be validated for very little money. Anything can scale. The ideas MUST be backed on specific tactics as to how to start and grow them. No high level motivational fluff. I suck at that stuff anyway. That's the ethos of the pod. My First Million has been my favorite podcast for years - it still is! I freaking love those guys. I will get twice as many downloads as them this month - mostly from YouTube. They are bigger than me on audio (the superior channel IMO). My first episodes were filmed on a $15 mic and on my iPhone 12. I eventually upgraded to a Sony ZV-E10 and a Shure SM7B. Next month I move into my $40,000 studio I had built out upstairs. Below is the first 8 seconds of my first episode ever. If you want to make good content, curate ideas. If you want to make GREAT content, create ideas. I'm glad my lack of focus has finally paid off. Thank you for following along! Go check out The Koerner Office on YT or any podcast platform.

@jamesonhaslam posts like this are why i log on to X. bravo.

@victorywithnik *graduate

@mhp_guy chris I need to know... have you always been an Alabama fan

I think "follow your passion" is garbage advice. Here's why: I've started 80+ businesses. Entrepreneurship is my whole life. My hobby, my job, my family, all of it rolled into one. I am very passionate about all this, BUT... Most people don't know what their passion is. And the ones who think they do are usually wrong. Passion comes from the Latin word for suffering. It literally means suffering. So when someone tells you to follow your passion, what they should be saying is: "go find the thing you're willing to suffer for." Not the thing that feels amazing on a sunny Saturday when you have nowhere to be. Anyone can love that. I'm talking about the thing where you will eat crap for two years straight and keep showing up anyway. Where the bad days still feel better than a good day doing something else. Here's how to find it: 1/ Go to takeout .google .com right now. Export your YouTube watch history from the last 90 days. 2/ Drop it into ChatGPT and ask: "Show me the three obsessions hiding in here that I'd probably never want to admit to myself out loud." 3/ Then do the same thing with your Amazon order history. You can export a spreadsheet of every purchase you've ever made. 4/ Upload it and say: "Categorize my discretionary spending and tell me what I clearly care about based on where my money is actually going." 5/ Next, text five people who know you best and ask one question: "What do I not shut up about?" I promise the answers are going to show you a pattern. Three people will say some version of the same thing. That thing is pointing you at your obsession. 6/ Then think back to when you were 8 to 12 years old. Right before the world got its hands on you and told you what was useful and what was a waste of time. What did you do for hours that nobody had to ask you to do? There's almost a 0% chance that obsession completely went away. For me, it was setting traps and catching frogs and looking for animal tracks behind my house in Logan, Utah. That went dormant for decades but it's still there. Last thing, and this is what I really want you to remember here: 7/ Obsession isn't buried treasure you have to stumble across, It gets built. You start with a seed of interest. Then you get a little bit good at it. That feels great. So you do more. You get better. And somewhere in there, the interest turns into obsession. The passion follows the progress. It doesn't start the other way around. So stop asking yourself "what do I love?" Start asking "what am I willing to suffer for?" Find that and you found your obsession. And that's the only one that ever actually pays. --- Update: After filming this and buying the domain obsessionaudit .com (I couldnt help it), I vibecoded an actual "obsession audit" that helps you figure yours out. Totally free. check it out below.

@MitchAll2gether thank you!

@mhp_guy This is just infuriatingly good, Chris. . .

Full Episode: Spotify— open.spotify.com/episode/1k6ce1… Apple Podcasts— podcasts.apple.com/us/podcast/sto… Obsession Audit— obsessionaudit.com

@cboyack hey why not haha

@mhp_guy lol copies of the Book of Mormon for everyone?

I'm doing an in-person event in Provo, UT in 8 days. It's like Shark Tank, but no idea or business is too small. Blue collar, white collar, just an idea or a full fledged business. Real $$ at play! Come pitch me + 2 friends on stage in Provo UT on 7/21! Details below.

My co-judges are @CoFoundersNik and @Brandondoyle. Sign up here: eventbrite.com/e/tko-live-tic… Apply to pitch to us here: form.typeform.com/to/RH8QIdc7?ut…

Every single day I get 3-7 cold emails pitching podcast guests. They are genuinely the worst cold emails I've ever seen in any industry. Which is why: You could build a $1M agency around this. Your pitch- You help people book podcast appearances using cold emails that actually work, in 500 characters or less.

@aohare youtu.be/6ErnEr2JcD0?si…

@mhp_guy YouTube?

I just interviewed a guy who did $192,500 in one month working 2 to 3 hours a week. 90% net profit margins. This one is getting me all fired up just writing about it! This guy had an HR job he hated. Tried every side hustle in the book. (sound familiar?) eBay Dropshipping Affiliate marketing Facebook ads all of them He finally landed on running an SEO agency for local businesses and started actually making real money. Then a client called him in the middle of the night to complain about his results. The results were stellar by the way... Luke woke up the next morning, fired every single client he had, and walked away from $108,000 in revenue. Then he flipped the whole business inside out. Instead of doing SEO for other people, he built the websites for himself. Ranked them. Owned them. And rented the leads back out to local businesses for a flat monthly fee. His first 6 sites got him right back to $108K a year. Small niches, small cities. Towing in Woodside, Queens. Carpet cleaning in Irving, Texas. Tree service HVAC Pest control Limo He now owns 132 of these sites. I'm so pumped up after this one. In this episode Luke: - Walks through his live playbook for finding a winning niche - Shows the Irving, Texas carpet cleaning site that has paid him $500 a month for basically 7 years straight - Breaks down exactly why he only targets cities of a specific population size - Explains the rev share pitch he gave his biggest clients This one was so good!

@brandondbailey youtu.be/6ErnEr2JcD0?si…

@mhp_guy YT C?

@KimballCall Great points

If I could go back in time and pick where I served my mission, I would have picked Provo, Utah. If you know a disheartened missionary who just got called to Utah, tell them this 👇

@BrentTexasAgs I don’t, that’s why I said baby steps. Start somewhere. Good better best.

@mhp_guy No offense, but do you really think the bottled water you buy was in a refrigerated truck on the way to the grocery store?

PSA: Don’t buy water that’s been sitting out in 100 degree sun for who knows who long. It boggles my mind that this is still so commonplace. Microplastics are basically unavoidable, but start with baby steps.

These dudes make thousands per day digging holes for in ground trampolines with ONE customer. Why? The company that sells these doesn’t have enough installers to handle all the units they’re selling. The authorized installers are cleaning up because there’s just not enough of them. It reminds me of the early days of Uber and Lyft - more riders than drivers. Many installers don’t even own an excavator. They rent one for $500 and get paid $3-4k to run it for a day. Someone get on this!

@Caleb_Chapman Reviews come months later once he has a good partner for that biz. But yes he picks areas and niches with very little competition and decent search traffic so they rank regardless.

@mhp_guy Cool episode but unless I missed it somehow, he never explained how he gets reviews when he’s not actually running the business. Can you rank highly with no reviews just from the content strategies he described?

I seriously want to buy this business. Island Park, ID has a population of 236, but they get 15,000 visitors/day in the summer. It’s 30min from Yellowstone and in a gorgeous mountain town. We went there last summer and we're near by again. I can't get this idea out of my head. One popular activity is a 3 hour float down the Henry’s Fork. There’s only one place in town that rents watercraft for this: Mack’s Inn. Look at their pricing. Their location? Right on the river where you pull out. A legal monopoly with beautiful, insanely high prices. I also want to buy land and host glamping in this town. $450/night Airbnbs.

18 years of chasing shiny objects & starting 80+ businesses maybe wasn’t the best way to optimize wealth, but it at least taught me a lot! Because of that, It takes quite a bit for something to really get my attention. The beehiiv team gave me an early look at what they're releasing on July 16th and its pretty freaking cool. This is not a blind endorsement (I dont do that). I've been personally using beehiiv for years now for my newsletter. I signed an NDA about what they showed me, so I can't share any details (yet) But what I can say that I think this is going to make a large impact on both creators and anyone out there just trying to build an audience online. I'll also be sharing more about this once it drops, but you can watch the launch live with the link below.