Chris Koerner

Today marks 2 years exactly. Today, the ADHDers win. I thought it would take 5+ years to become bigger than my favorite podcast, but it took about 22 months. I launched The Koerner Office as a 10 episode test 2 years ago today. Here are my download numbers: 2024: 715,025 - 60% video 2025: 11,922,878 - 81% video 2026 (so far): - 4,355,097 - 93% video The goal is 10m long form views/downloads per month by the end of 2026. When I launched the name was Koerner's Corner, but a subscriber emailed me the idea for the Koerner Office and I instantly fell in love. The original idea was to be like Dave Ramsey for entrepreneurs - a live call in show - but I didn't like that concept so much. After testing dozens of different concepts I landed on what the pod is today: 1. Riffing on business ideas. 2. Diving deep on ONE business idea or founder's story. My process for selecting which ideas to talk about has gotten extremely strict. I have a focus group of over 6,000 people that vote on ideas and those are the ones I run with. I no longer have to guess if a concept or idea will resonate. The chance of someone wanting to come on the pod actually being a good fit for the pod is almost 0. My team and I have to go out and hunt down the best guests, because they're usually people that no one has ever heard of. I have no interest in interviewing billionaires or out of touch millionaires. I have no interest in going broad or non-business. I wanna find the everyday Americans out there who have uncovered an incredible, overlooked niche that makes them 5 figures per month in the first 6 months and aren't afraid to tell all - holding nothing back. Maybe it's an app and maybe it's a line striping business. Doesn't matter. The ideas MUST be approachable and affordable for almost anyone to start. Anything can start as a side hustle. Any idea can be validated for very little money. Anything can scale. The ideas MUST be backed on specific tactics as to how to start and grow them. No high level motivational fluff. I suck at that stuff anyway. That's the ethos of the pod. My First Million has been my favorite podcast for years - it still is! I freaking love those guys. I will get twice as many downloads as them this month - mostly from YouTube. They are bigger than me on audio (the superior channel IMO). My first episodes were filmed on a $15 mic and on my iPhone 12. I eventually upgraded to a Sony ZV-E10 and a Shure SM7B. Next month I move into my $40,000 studio I had built out upstairs. Below is the first 8 seconds of my first episode ever. If you want to make good content, curate ideas. If you want to make GREAT content, create ideas. I'm glad my lack of focus has finally paid off. Thank you for following along! Go check out The Koerner Office on YT or any podcast platform.

@ericatuw you got this!

@mhp_guy 1 month out from my first 50k. Thankful it's not in Waco!

My 15 year old and I are on the way to Waco to run a 31 mile ultra we haven’t trained for. My car is driving me so I can load up on carbs. My son’s longest run is 8 miles and my last run was 4 miles, 7 months ago. If it were a 31 mile hike with some running mixed in no one would look twice. That’s basically what this is tbh. Ultras aren’t about running fast. They’re about running as slowly as you can bear for as long as you can. It’s frog in boiling water pain. Very gradual. What’s the bigger risk: an injury, or going 80 years without ever realizing your potential? You can literally just do things. (This is the best running song in the world btw. That + Coke will carry me).

@riccoker i almost never see a human

@mhp_guy what do people say when they see your cybertruck bringing them your food?

Couldn’t sleep. Decided to get in the cybertruck and go DoorDash in the suburbs. 3 orders. 2 for whataburger and 1 for JITB. Made $18 in 43 mins. Not bad. The highlight? Bringing food to a former Cowboy and one of the greatest Bama WRs of all time. In my Bama shirt, too! RTR

@chriskemputah maybe once a quarter

@mhp_guy You are far too young to be having sleeping problems

@indexnforgetit I agreed with you before I did this but I disagree now

Doordash is the biggest waste of time for people thinking they're going to get big money I know you're doing this to be ironic and don't need the money But it's honestly sad to see people down and spending entire days doing this for what equates to $20/hr or less when they could be building skills or doing something so much more productive

@KlausJon Great idea. But I hate Roadie. Got a tweet brewing about them. Their driver stole my pole saw

@mhp_guy Have a truck? Check out GoShare, Roadie, or even your specialty, FB Marketplace for opportunities to 2X+ standard DoorDash earnings.

My first growth hack was in college, while building this UGLY site "Text Book Crook" was an online marketplace for textbooks Why crook? "We steal the competition!" 🤣 i was struck with amazing fortune while launching the biz when i got a mass email to ALL students with no BCC It was the university itself about some random notification. Someone screwed up. 27,000 students' email addresses...right there in front of me (this was the University of Alabama after all, the IT dept wasn't the brightest) It was as if i'd struck gold while not even looking for it. What did i do? i slowly brought my cursor across the screen and clicked... "Reply All" What did i type? "Hey everyone, fellow student here. Dont let the campus bookstore RIP YOU OFF! They'll only pay $12 for your Bio 101 book and then turn around and sell it for $89. Why do that when you can list it for sale on TextBookCrook . com?? Have a great day! Chris" What happened? I got a flood of visitors to the site and a ton of paid conversions. That one email launched my whole biz. The school sent me a strongly worded email not to do that again, but you cant unring a bell. What's done was done. As far as I remember, no one else hit reply all but me. What happened to the biz? It grew, and then shrunk, and then I shut it down and moved on to something else, but I cant remember why. And THAT'S why i went to college. Customer acquisition. Roll Tide.

@AKASpencerScott No but I’ve banged my shin against my trailer hitch and it’s about the same experience, I’m sure.

Has anyone used the money from QuickBooks?

@JustinLapier Congrats man! You are awesome! Mad props to @bprintco for inspiring so many!

Huge thank you to @mhp_guy for posting that Brushworks interview that sparked the idea. More updates coming as we grow. If you’re in the Fredericksburg area and need some brush cleared, reach out at BrushCutsVA.com #BrushCuts #ForestryMulching #FredericksburgVA

Back in February I posted about starting a forestry mulching business after watching @mhp_guy’s interview with Alex Boyd from Brushworks. Well… we actually did it! Introducing BrushCuts (brushcutsva.com) - clearing brush one residential yard at a time in the Fredericksburg, VA area. 🧵👇

Amazing story.

@joshbrown Amazing! Congrats!

Thanks for the inspiration @mhp_guy, Soulheart Ventures is officially filing to launch a Spray Drone Business in Arizona 🫡 Been sitting on the idea for 8 years. But the Pod gave me the last push I needed to get the partnerships together and get this thing to fly 🚀

@adamscochran @TimothyDooner Quite the assumptions from someone with virtually zero knowledge or context of what’s happening here.

Why is your "fully autonomous" robot touching its head/location of a VR headset here? Pretty clear this one is being teleoperated. Fun fact though: - It's also securities fraud to fundraise off of a false claim or misleading demo!

Here’s how this works: You do something really cool and unique that makes you money. You come on my podcast and tell people exactly how you did it, thus inviting competition. You make more money as a result. Law of abundance, baby. If you have a cool biz slide into my DMs.

@ryan_doser13 Well deserved!

I've made over $1,500 passively in less than 24 hours since my podcast episode with Chris Koerner was released. Plus a ton of new community members, leads, messages, etc. Chris's distribution power is unbelievable!

FYI: many top ranked podcasts are completely faked and get very few downloads. Here's how you can tell: - Highly ranked on Apple but not Spotify (Apple is easy to manipulate, Spotify isn't) - Very few comments on Spotify episodes - Low YouTube views OR high views + very few real comments. - No episodes on Spotify that show "50k+ plays" - No consistency in the rankings. Anyone can pay a couple hundred bucks to someone in India to break the top 50 charts on Apple. Also, I hate to break it to you, but if you're looking to "grow your personal brand" with a podcast tour, and you're using an agency to book appearances, it will for sure be a waste of time and money.

@Feisty_Mick thank you! truly means a lot

@mhp_guy I found you recently and binge your podcasts. I like that you ask granular questions and your guests are transparent about costs & profit. Congrats on your success & please don’t change a thing 🤩

Today marks 2 years exactly. Today, the ADHDers win. I thought it would take 5+ years to become bigger than my favorite podcast, but it took about 22 months. I launched The Koerner Office as a 10 episode test 2 years ago today. Here are my download numbers: 2024: 715,025 - 60% video 2025: 11,922,878 - 81% video 2026 (so far): - 4,355,097 - 93% video The goal is 10m long form views/downloads per month by the end of 2026. When I launched the name was Koerner's Corner, but a subscriber emailed me the idea for the Koerner Office and I instantly fell in love. The original idea was to be like Dave Ramsey for entrepreneurs - a live call in show - but I didn't like that concept so much. After testing dozens of different concepts I landed on what the pod is today: 1. Riffing on business ideas. 2. Diving deep on ONE business idea or founder's story. My process for selecting which ideas to talk about has gotten extremely strict. I have a focus group of over 6,000 people that vote on ideas and those are the ones I run with. I no longer have to guess if a concept or idea will resonate. The chance of someone wanting to come on the pod actually being a good fit for the pod is almost 0. My team and I have to go out and hunt down the best guests, because they're usually people that no one has ever heard of. I have no interest in interviewing billionaires or out of touch millionaires. I have no interest in going broad or non-business. I wanna find the everyday Americans out there who have uncovered an incredible, overlooked niche that makes them 5 figures per month in the first 6 months and aren't afraid to tell all - holding nothing back. Maybe it's an app and maybe it's a line striping business. Doesn't matter. The ideas MUST be approachable and affordable for almost anyone to start. Anything can start as a side hustle. Any idea can be validated for very little money. Anything can scale. The ideas MUST be backed on specific tactics as to how to start and grow them. No high level motivational fluff. I suck at that stuff anyway. That's the ethos of the pod. My First Million has been my favorite podcast for years - it still is! I freaking love those guys. I will get twice as many downloads as them this month - mostly from YouTube. They are bigger than me on audio (the superior channel IMO). My first episodes were filmed on a $15 mic and on my iPhone 12. I eventually upgraded to a Sony ZV-E10 and a Shure SM7B. Next month I move into my $40,000 studio I had built out upstairs. Below is the first 8 seconds of my first episode ever. If you want to make good content, curate ideas. If you want to make GREAT content, create ideas. I'm glad my lack of focus has finally paid off. Thank you for following along! Go check out The Koerner Office on YT or any podcast platform.

Full episode: Spotify: open.spotify.com/episode/1srewT… Apple Podcasts: podcasts.apple.com/us/podcast/the…

This guy made $3k in 30 days selling something he built for himself while working his day job. He's not technical. Not like a developer or engineer. Hes just a dude running a six figure marketing agency solo. He didn't write a single line of code. He simply voice recorded what he already knew, threw it into Claude, and packaged it up. Startup cost was literally zero because he was already paying for Claude anyway. The crazy part is he's using these same tools to run his entire marketing agency. And now he's selling the system. This is a brand new market that most people don't even know exists yet. What is it? Claude skills. He packages his marketing expertise into skill files that other people can buy and plug directly into their own Claude setup. Ryan breaks down: - How he converts his daily work into sellable digital products - The exact prompt he uses to turn any expertise into a skill in minutes - Why one SEO skill alone is worth the $99 he charges for his whole pack - How he built his entire sales page using the same skills he's selling This one got me all fired up. Check it out.

@clark_anderson And north

@mhp_guy SLC grew south

Why do cities grow north and how can knowing that make you rich? Here's why one of the most overlooked real estate cheat codes on the planet works so well: The sun sits south - so nuilding north never shadows the buildings already there. Zoning fights push growth that direction for 200 years. The wind blows west to east. Old factories got built south and east of downtowns. Rich people fled the smoke north and west. Even after the factories closed, the pattern stuck. Rivers usually run south of downtown. South side = floodplain. North side = high ground. Premium dirt forever. Highways got built to serve where the wealthy already moved. The rich moved north. The highways made more north growth possible. This becomes a self-reinforcing loop for hundreds of years. North of every city is open farmland. It's the cheapest path of least resistance for developers. DFW is the textbook case. Same play, one exit further up Highway 75 and the tollway every decade: 1920s: Highland Park 1980s: Plano 2000s: Frisco 2020s: Prosper, Celina 2030s: Sherman, Denison 2040s: Oklahoma? Boomers bought 30 miles north of Dallas in 1980 with 12% rates. Today they're rich. Millennials can buy 30 miles north of where development ends today, at 7% rates, wait 20 years and get rich as well. Look how cheap land up there is. Don't be afraid of Oklahoma, either. The map still works. The more things grow north, the less it matters than you're 60+ miles from Dallas proper. I'm under contract on a ranch outside of DFW right now. Guess which direction it's in? Yep. Follow me @mhp_guy if you liked this.