The Writer

Rolling in the aisles at this one, tbh (follow @RobinsonJM, one of our favourite copywriters)

Brand language: it’s a big part of marketing strategy. And a big source of stress. Marketers say there’s too much change, too few resources. Do you agree? (Thanks for the stats, @phrasee and @DynataGlobal.)

What do your tweets, TikToks, emails, newsletters, adverts have in common? If you’re stumped, our #BrandMessaging blog is for you. We look at what makes a strong, consistent brand message, plus ways to create your own: bit.ly/3y68E5O #Marketing #Brand #Contentmarketing

Utilise vs Use. Verify vs Check. Regarding vs About. Jargon creates barriers between those who get it, and those who don’t. Head to our blog for how jargon can exclude your readers, and why it’s best avoided: bit.ly/3llHUJn #Marketing #Advertising #TargetAudience

We’re watching and waiting (and possibly prosecco sipping); excited for the Best Use of LinkedIn category for our inclusive language campaign 🤓#TheDrumAwards

Have you ever wished for better loyalty scores? A boost in sales? Fewer angry phone calls? Your words could be what’s holding you back. We make a case for writing in the world of #CX, on our blog: bit.ly/3n4Cbsu #Marketing #CustomerService #Strategy #MarketingStrategy

Be more @LEGO_Group. In most ways, but especially in how their CX teams handle customer queries. #Lego #CX

"A name is the biggest building block in the story you tell about your brand. So Meta – the revamped #Facebook parent brand – is a name with a lot on its shiny, augmented reality shoulders." On naming and the FB rebrand: thewriter.com/blog/its-all-a…

Zooms without the zzzz. Teams without the trauma. Webex without the waffle. Forget everything you know about training in the workplace. #Training #LearningAndDevelopment #Writing

@brandingmag Smart.

@TheWriter Try clicking off one of our podcast related pages and see what shows up 👀

A glimpse of a tone of voice gem from @brandingmag: click off one of their tabs, and the page title changes to 'keep reading'. A nudge that worked on this reader... 👀

Name of the week. When @MiniCheddars brought out a new flavour using a Scottish cheese, there was really only one name they could go with.

@Twitter, we love you. (Please ignore the fact we’ve just been shortlisted for Best Use of @LinkedIn by @TheDrum.) #TheDrumAwards

Does your kid leave veggies on their plate? 🥦🥦🥦 Try describing them as treats; whet their appetite with unusual adjectives. Students ate 25% more green beans when they were labelled ‘sweet sizzlin’ green beans with crispy shallots’: news.stanford.edu/2017/06/12/dec… #TastyThursday

You have to hand it to @microsoft. They really know how to make a point about accessibility: news.microsoft.com/en-gb/2021/10/… They’re running the first digital billboard campaign to use British Sign Language.👏

Hello, human writers. And to our robot followers: 01001000 01101001. We’ve all heard computers are going to take over. But can we broker peace before it’s too late? Find out on the blog: thewriter.com/blog/digital-p… #Writing #AI

Today, @CocaCola promises ‘Real Magic’ – but it couldn’t always offer the ephemeral. Which of its slogans would get you sipping? Drink Coca-Cola (1904) Six Million a Day (’28) Be Really Refreshed (’59) I’d Like to Buy the World a Coke (’71) You Can’t Beat the Real Thing (’90)

1/3 of search ads never reach their intended audience. That’s what @bangodotcom says. And it’s protesting with a rubbish billboard outside Manchester. Our advice? Pick the right words for your website and your audience will find you.

Have you noticed the loading screens when you’re opening a @Webex? A nice hidden spot to add some personality to your copy.

Inspired naming system from this kids menu. I'll have the 'I don't care', please😑