Verneri Brander

Partnership Announcement: @GrowthTrigger X @klaviyo redefining the retention marketing game for Nordic e-commerce 🤝 1/8

Engagement-weighted send frequency is the concept most telehealth brands haven't discovered yet. How often you email someone should be a function of their lifecycle stage and engagement, not your content calendar. A day-7 patient and a day-180 patient should not be getting the same cadence.

@shiri_shh It's so much faster to delegate and build systems now than it ever was. Finding people is less of a bottleneck if you are willing to build with AI

generalists are about to win big If you understand a little of tech, business, and people, and can connect everything fast. you're sitting on a goldmine right now.

@gregisenberg We need to reinvent our understanding of the world every single day these days.

the way we use the internet is completely different than how we used to use it 5 years ago there was no LLMs, no AI agents, no vibe coding 5 years ago and in 5 years it will be completely different again

@ashvinmelwani Hahaha exactly. I've built such a comprehensive knowledge base im asking it to refer to in every session, which makes the output great but consumes the credits so fuck*n fast :D

Claude using up my entire daily usage before 12pm That too failing to generate responses. What kind of scam is this. (I’m so fucking reliant on AI now it’s scary)

@mskoriwilson There's never a perfect time. If you start when you're still a student, you will have to sacrifice some time from "living like a normal student" If you start when you are in a 9-5, you will have to focus on that as well. Getting started will always be a grind

Not everyone can build a successful business while working a 9-5. Only the disciplined ones.

@matt_gray_ Yeah if you cannot take an afternoon off to be with your family or friends, you've just built yourself a golden prison

Revenue isn't the only goal It's more space, more steadiness, and more life alongside the growth

Yeah it is insane. And it is just going to explode from here. Peptides getting deregulated at scale, new variants like retatrutide coming up Not to mention the oral versions will completely explode the TAM since it will be that much more accessible even for those afraid of needles

Semaglutide alone (one single peptide) generated $34.6 billion in sales in 2025. OpenAI hit $20B revenue that year. So a single peptide out-earned ChatGPT by 1.7x. And that's before Eli Lilly's tirzepatide, which added another $25B.

@cyrilXBT It's crazy how quick the learning curve is here People are literally scared to get started and wasting years cause it sounds complicated, but then when you get to it you can literally code your first apps in day 1

INSTEAD OF WATCHING NETFLIX TONIGHT. Spend 1 hour with this. Claude AI FULL COURSE that teaches you how to BUILD and AUTOMATE anything. The people who watch this tonight will wake up tomorrow with a skill that most people will not have in 2 years. The people who skip it will still be watching Netflix next year wondering why nothing in their life has changed. Your call.

@Kekius_Sage Yeah and the crazy part is companies like Hims & Hers are doing like 2Billion+ but the difference is that they have 2,400 employees :D

BREAKING 🚨: This is Matthew Gallagher, who made 800+ Facebook accounts for fake doctors to advertise on Facebook — and went on to build a GLP-1 telehealth company with just $20,000, AI, and only one full-time teammate: his brother. It generated $401M in 2025 and could reach $1.8B in 2026.

@hubermanlab That is absolutely amazing. Didn't they also say grip strength is one of the biggest predictors of how long one will live ;)

Someone reached out to say Ann is 90 and 231 days, not 93 which obviously is still super impressive. But let’s correct that because she’ll probably break her own record when she reaches 93!

Here's a pattern we keep seeing with telehealth brands that scale past $5M. They've got 15-20 automations running. Nobody has reviewed them in 6 months. Half are sending to outdated segments. Three are conflicting with each other. Two are converting at literally 0%. The system grew organically and now it's fighting itself. First thing we do is map every active flow, kill the ones dragging performance, and rebuild the ones worth saving.

Had a prospect tell me last week "we already have Klaviyo set up, so we're good on email." Having Klaviyo set up is like having a gym membership. It means nothing if you're not showing up and doing the work.

The best cross-sell in telehealth doesn't feel like a hard sell. It feels like a provider saying "based on your progress, you might benefit from this." Clinical framing converts. Ecommerce framing gets ignored.

I used to work 8 hours a day and have a never-ending to-do list. Then i found Claude Now I work 16 hours a day and have a never-ending to-do list. --- Jk :D But that's how it feels like. The pace of taking action and getting sh*t done has exploded with AI but it also means that every hour I'm not working, I lose "more output" than in the past. Can anyone relate? I'm excited and overwhelmed at the same time.

We've audited lifecycle marketing at dozens of telehealth brands now. Most score below 40% on what we'd consider a healthy retention infrastructure. Not because they're bad at marketing. Because nobody ever mapped it out for them. What "good" looks like across deliverability, segmentation, automation health, and patient lifecycle coverage. So we built a free tool that does exactly that. 6 questions. Takes 1 minute. You get a Lifecycle Health Score (0/100) and a breakdown of where the gaps are. See where you actually stand in under 60 seconds. growthtrigger.xyz/health-score

Something that surprised me about building a service business for one hyper-specific vertical. When you only serve telehealth, every conversation compounds. A pattern we spot at one brand shows up at the next. A flow that works for GLP-1 retention informs how we think about men's health. The knowledge stacks. Generalist agencies can't do this. They go from a fashion brand to a SaaS tool to a supplement company. Every engagement starts from scratch. The insights from one project don't transfer because the industries are too different. For us, every client makes the next engagement better. We already know which months patients churn, which segments respond to what, which automations tend to break, and where the data usually falls apart. That's not something you can build in a pitch deck. It takes years. If you're building an agency or a service business, seriously consider going deep in one space instead of wide across many. The compounding effect takes 12-18 months to really kick in, but once it does, it changes everything about how you win deals and deliver results.

If you're still sending emails like this in 2026, you're in trouble. ❌ Only emailing when there's a sale or promotion ❌ Every campaign is a discount blast ❌ Same generic emails to your entire list This worked in 2015. It doesn't anymore. Ad costs are at an all-time high. Inboxes are more crowded than ever. And your customers have been trained to ignore almost everything you send them. The landscape has completely changed, So I made an entire breakdown covering the 3 new rules of email marketing in 2026. If you're an e-commerce or telehealth brand doing $50k+/month, this one's for you. 📺 Watch the full breakdown here: youtu.be/W0FW5DuGK0A?is…

Talked to a founder yesterday who said "we tried email, it didn't move the needle." Turns out their spam complaint rate was above 0.3%, open rate below 25%. Their emails were landing in spam for months and nobody even knew. The channel works fine. If the infrastructure isn't broken.

Customer/Patient retention isn’t a discount problem. It’s a journey design problem. Yet most telehealth brands treat it like a last-minute rescue mission. Month 2 drops? → Send a discount. → Launch a winback. → Add a “please don’t cancel” flow. That’s not retention. That’s damage control. Real retention is built 𝐛𝐞𝐟𝐨𝐫𝐞 the cancellation button is ever clicked. It starts here: → Expectation setting in week 1 → Normalizing side effects → Explaining plateaus before they happen → Handling objections before they turn into refunds If a GLP-1 patient doesn’t know nausea can be normal… They don’t think: "Ah, this is part of the process.” They think: “This isn’t working for me.” And that thought is where churn begins. Retention in telehealth is psychological before it’s financial. Patients stay when: → They understand what’s happening in their body → They feel guided → They see a clear next step → They know what comes after month one And once trust is built... Then expansion becomes natural: → Multi-month plans → Complementary treatments → Long-term health pathways Not pushed. Designed. The brands that win don’t rely on end-of-journey discounts. They architect the journey so churn never becomes the default outcome. If your retention strategy starts at “don’t cancel”… You’re already too late.

Three different telehealth founders in two months have told me the same story: their previous agency took their backend IP and customer data and used it for a direct competitor. The bar in this industry is literally on the floor. Not recycling your clients' IP isn't a bold ethical stance. It's basic. But apparently it's rare enough to be a differentiator now. I'm building an entire business around something most people consider table stakes - just not screwing people over. Funny how that works.