Wayne Liew

493 ads across 8 campaigns. 58 ads in 1 campaign. Both spent $50,000 in 7 days. Both crushed their CPA targets. Nobody has figured out Andromeda. But one thing is clear: creative volume is the moat.

The money you're making reflects what people think you're worth. The moment you level up, most of them can't keep up. Stop proving your value to people still pricing you based on who you were when they met you. Go where your growth is valued. Not tolerated.

12 years later, I went from $6,000/year to building an agency doing $100k/month. I wrote the full story. Link below if you want to read it. wayneliew.com/newsletter-260…

If you want to make more, you have to find people who value what you've become. Not what you were when they met you.

And here's the uncomfortable truth: You are in your current environment because the people around you think they can afford the current you.

That's when it clicked: Your reward is not tied to how good you think you are. It's tied to how much revenue you can prove you created.

The highest-paid seniors weren't the smartest. They weren't the ones who aced their exams. They were the ones who made the firm the most money.

I was 22. Working as an auditor. I believed if I was good at my job, I'd get rewarded. I was wrong.

I made $6,000 a year. That same year, I generated six figures in revenue for the firm. My raise? $6,000 → $9,000. A YEAR! Here's what nobody told me about getting ahead:

Looking for underrated marketers who are dropping banger content here on X. Know any?

Been seeing this on @claudeai far too often lately. And I'm just asking pretty simple questions. I don't want to regret switching over from ChatGPT.

@AshAshPB I watch highlights from pro tournaments only. Not a fan of signature paddles generally. My main is the RPM now after watching @jignatowichpb jam about paddles on different YT channels.

How many amateur pickleball players regularly watch pro tournaments, and of those, how many choose paddles based on pro players vs personal preference/no pro influence?

You're one DM from a career-changing connection. But most wait until they are desperate. I built my agency on convos when I needed nothing. 5 clients in 2 mos. All referrals. Network from strength, not weakness.

If this thread hit home, two things: 1. Repost the first tweet to help another marketer 2. Follow me @wayneliew for more on playing offense in marketing That's the game. 🚀✌️

Stop waiting. Start doing. The gap between knowing and doing is where the money is. And right now, there's never been more leverage with AI to close that gap. Use it.

The difference between a $3k/month media buyer and a $10k/month one isn't talent. It's initiative. Here's why playing offense will get you paid more than 99% of marketers: 🧵