Anton Siebert

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Anton Siebert

Anton Siebert

@a1siebert

Assistant Prof in Marketing @LancasterUni in Leipzig. Curious about marketing, technology, and consumer culture. Latest work on customer experience journeys.

เข้าร่วม Haziran 2012
305 กำลังติดตาม515 ผู้ติดตาม
Anton Siebert รีทวีตแล้ว
AMA Journals
AMA Journals@ama_journals·
New JM article available: "What Holds Attention? Linguistic Drivers of Engagement" Read it here: buff.ly/42DBg4e
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Association for Consumer Research (ACR)
Association for Consumer Research (ACR)@aconsres·
From the thrill of roller coasters to the panic of escape rooms, consumer experiences provide many opportunities for research. We’re pleased to announce a JACR issue on Experiential Consumption edited by Joseph Goodman, Kristin Diehl, & Jeff Galak! journals.uchicago.edu/journals/jacr/…
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Lancaster University Management School
Lancaster University Management School@LancasterManage·
We're proud to feature in the @TopUnis QS World University Rankings by Subject 2023: ⭐Accounting and Finance =65th, 11th in the UK ⭐Business and Management Studies =70th, =9th in the UK ⭐Statistics and Operational Research #51-100, =10th in the UK lancaster.ac.uk/news/lancaster…
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Charles Kergaravat
Charles Kergaravat@CKergaravat·
Don't make your Customer Journeys >>> EFFORTLESS & PREDICTABLE! Yes, you read that right @a1siebert & I will share research to show that a "no effort" approach is overly simplistic—and can even backfire. Join us : bit.ly/3XsEeWx 📅 Tuesday, Feb 21st 🕦 11:30 am CET
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apizee
apizee@apizee·
🚨 Don't miss this #webinar Join @a1siebert and @CKergaravat for an overview of Anton's latest research: • The Customer Journey Matrix • 5-step process to implement an ideal Customer Journey • Examples of successful implementations Sign up 👉 bit.ly/3XvL91c
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Robert V. Kozinets
Robert V. Kozinets@Kozinets·
Please join us for an interactive online event to discuss and answer your questions about Netnocon 2023, the upcoming #netnography conference July in Manchester. The online event will be Jan 25 9-10am PST/12-1pm EST netnocon23-preview.eventbrite.co.uk Please spread the word & see you then!
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Anton Siebert
Anton Siebert@a1siebert·
Our HBR article on customer journeys has been translated into German and is available in print and online here: manager-magazin.de/harvard/strate…
Harvard Business manager@harvard_biz

Neues Heft, neues Thema: #Zynismus und seine toxische Wirkung. Unser Titel in der Dezember-Ausgabe verrät Ihnen, wie stark #Misstrauen die Zusammenarbeit zerstört und wie Führungskräfte umsteuern können. --> Alle Themen:👉manager-magazin.de/harvard/print/…

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Anton Siebert รีทวีตแล้ว
Journal of Marketing
Journal of Marketing@JofMarketing·
AMA is profoundly grateful to outgoing Journal of Marketing editors Christine Moorman, Harald Van Heerde, Page Moreau, and Robert Palmatier. In this editorial, they discuss the lessons they've learned during their tenure. @chrismoorman #MarketingAcad bit.ly/3SkUWnT
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Julien Cayla
Julien Cayla@juliencayla·
4. @ProfCalNewport , Deep Work: Rules for Focused Success in a Distracted World. Not really a book about academic writing. Yet a good reminder that good knowledge work will always require some sort of deep work.
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Julien Cayla
Julien Cayla@juliencayla·
I have been teaching a PhD course on academic writing. Here are the five books I found the most useful. A thread 🧵....
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Anton Siebert
Anton Siebert@a1siebert·
Service serialization: a suite of temporal design tactics that creates predictable rhythms for emotional risk-taking - the second finding from our study on transformative service conversation emerald.com/insight/conten…
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Anton Siebert
Anton Siebert@a1siebert·
Service sequestration: a suite of spatial design tactics that creates strong consumer protections for emotional risk-taking - from our new study on transformative service conversation: emerald.com/insight/conten…
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