@lucascior "If my grandmother had wheels, she would have been a bike."
youtu.be/A-RfHC91Ewc
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Alex Bleier
19 posts
Alex Bleier
@ajbleier
Associate Professor of Marketing, Frankfurt School of Finance & Management
Frankfurt am Main Katılım Ağustos 2011
192 Takip Edilen147 Takipçiler
I see job market candidates saying that they can do experiments, neural networks, text mining, Bayesian stuff, and so on and so forth.
If I had wing, I’d be a plane.
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Alex Bleier retweetledi
Congratulations to Simone Wies, @ajbleier, and @alex_edeling, winners of the 2023 AMA/@MktgScience/H. Paul Root Award! This award honors a JM article for significant contributions to the advancement of the practice of marketing 👏👏👏
Learn more here: bit.ly/3UcGTFd
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Alex Bleier retweetledi
When it comes to #influencermarketing, what types of content work best? How does follower size relate to engagement?
Two recent Journal of Marketing studies answer these questions. Learn more here: bit.ly/3ltcnZi
@ajbleier @alex_edeling #marketingresearch #marketing
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@profpauwels @qustodio How to boost user numbers while brushing up your corporate image in one easy step ✅
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US kids spend 77 minutes a day on #YouTube, 113 on #TikTok, and 190 in #Roblox on average (study by @qustodio) That doesn't leave much time for studying #marketing #science or doing, well, anything. Why Tiktok is limiting under 18 usage to 60 minutes a day #xj4y7vzkg" target="_blank" rel="nofollow noopener">bloomberg.com/news/articles/…
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Alex Bleier retweetledi
What is the relationship between a #socialmedia influencer’s follower count and the #engagement they generate? Is more always better? A new Journal of Marketing study investigates: bit.ly/3fUinqN
By Simone Wies, @ajbleier, and @alex_edeling
#influencermarketing
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Our new research on software multihoming in the video game industry with Nico Wiegand and Yuri Peers is now out at @JAMS_updates (open access)🎮🥳
JAMS@JAMS_updates
OPEN ACCESS: Mind the immersion gap: This study finds that the difference in immersion between platforms explains whether launching software across them leads to cannibalization or complementarity. link.springer.com/article/10.100…
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As of today it’s official: I now go by FULL PROFESSOR John! Extra sweet is getting here with my great pal Ryan Buell. We did it! @ryanbuell
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The great @marcrebillet now #lookingfortheschmand 🛒🥳
MARC REBILLET@marcrebillet
I’m in a commercial…in Germany
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Absolut empfehlenswerte 4-teilige Doku über den täglichen Einsatz der Intensivmedizin gegen COVID-19. #ChariteIntensiv @DanZickler @carlgierstorfer
Daniel Zickler@DanZickler
3 Monate hat uns @carlgierstorfer begleitet. Die 4teilige Doku zeigt authentisch,was #covid19 bringt: Schmerz,Leid und Tod. @ChariteBerlin @docdaysprod ardmediathek.de/sendung/charit… Leider gibt’s keinen Grund zur Annahme,dass die dritte Welle weniger schlimm wird. #harterLockdownJetzt
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New research with @beth_fossen on online chatter and channel switching during TV ads is now out at @JAMS_updates #openaccess link.springer.com/article/10.100…
JAMS@JAMS_updates
@beth_fossen and @ajbleier show how online chatter about TV programs can help understand viewers’ channel switching behavior during ads. Read the article with Open Access now: link.springer.com/article/10.100…
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@DrGiesler Did I just come back here again to rewatch this? ...maybe ☺️
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Alex Bleier retweetledi
Modern marketing methods are powerful, but can raise privacy concerns among consumers. Bleier et al. investigate this trade-off, and provide innovative recommendations for navigating these troubling waters.
#Privacy #Marketing
sciencedirect.com/science/articl…
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Alex Bleier retweetledi
How can firms leverage partly missing mindset metrics for better customer profit predictions? Venkatesan et al. offer a solution through a new method called multiple overimputation in this new JAMS article: ow.ly/jnZC50vt9o1 @DardenMBA
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Apple SVP Marketing @pschiller kicking off the Edmund H. Shea Jr. Center for Entrepreneurship. #SheaCenter #WeAreBC
Boston, MA 🇺🇸 English